Image Treatments

Design Elements

Specific images for Industry Canada's corporate look have not been selected. Rather, it is recommended that photos or other images be used in Industry Canada communications. In any given communication, images should be selected to complement the design.

Images should evoke simplicity and focus in order to be sophisticated. Photos and other images should be simple, inspiring and varied, yet they should work together to create a "big picture."

Selected images should be more thought-provoking and less literal. An image works as a complementary part of the design, instilling positive feelings, rather than attempting to supplement the message, which the headline or title can do quite adequately.

photo montage of images that complement Industry Canada's corporate look

It is the designer's responsibility to ensure that selected photos exhibit a diversity of models (i.e., those of various ages, genders, ethnicities and mobilities), and illustrate enough different business or consumer contexts that every expected reader can see himself or herself reflected in the examples.

While the colour palettes apply to the overall design of communications developed using Industry Canada's corporate look, images are not subject to this limitation.

When selecting images for your communications, you should keep copyright issues in mind. See the Copyright section for more information.