Base de données sur les brevets canadiens / Sommaire du brevet 2708415 

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Disponibilité de l'Abrégé et des Revendications

L'apparition de différences dans le texte et l'image des Revendications et de l'Abrégé dépend du moment auquel le document est publié. Les textes des Revendications et de l'Abrégé sont affichés :

  • lorsque la demande peut être examinée par le public;
  • lorsque le brevet est émis (délivrance).
(12) Brevet: (11) CA 2708415
(54) Titre français: SYSTEME ET PROCEDE D'ANALYSE DE TRAFIC INTERNET REFERENCE
(54) Titre anglais: REFERRED INTERNET TRAFFIC ANALYSIS SYSTEM AND METHOD
(51) Classification internationale des brevets (CIB):
  • H04L 12/26 (2006.01)
  • G06Q 30/02 (2012.01)
(72) Inventeurs (Pays):
  • NEWTON, CHRISTOPHER DANIEL (Canada)
(73) Titulaires (Pays):
  • SALESFORCE.COM, INC. (Etats-Unis d'Amérique)
(71) Demandeurs (Pays):
  • RADIAN6 TECHNOLOGIES INC. (Canada)
(74) Agent: OYEN WIGGS GREEN & MUTALA LLP
(45) Délivré: 2017-10-24
(22) Date de dépôt: 2010-06-21
(41) Mise à la disponibilité du public: 2011-12-21
Requête d’examen: 2015-03-27
(30) Licence disponible: S.O.
(30) Langue des documents déposés: Anglais

Abrégé français

Des procédés et un système pour exploiter le trafic secondaire généré par des sites de réseautage sociaux sont décrits. Le trafic sur un site Web commercial fait lobjet dune surveillance constante au moyen dun outil analytique Web, qui recueille des mesures de trafic en matière de visites, de boutons cliqués, de demandes de renseignements, dachats, etc., ainsi que lURL référente dun site de réseautage social grâce à laquelle il est possible daccéder au site Web commercial. Les mesures recueillies sont transmises à un système danalyse de trafic renvoyé. Simultanément, le système danalyse de trafic renvoyé parcourt Internet et collecte un grand nombre de sites de réseautage sociaux, puis analyse leur contenu en extrayant des termes et des expressions de ceux-ci. Dans une troisième étape, les mesures de trafic collectées sont corrélées avec les termes et expressions collectés à partir des sites de réseautage sociaux, et les principaux termes et expressions qui reviennent assez fréquemment pour donner limpression quil sagit dun facteur des mesures observées sont présentés au client. Un système correspondant est également décrit.


Abrégé anglais


Methods and a system for exploiting the secondary traffic generated by social
networking
sites are disclosed. Traffic on a commercial website is constantly monitored
by a web
analytics tool, which collects traffic measurements of hits, button presses,
enquiries,
purchases etc, as well as the referrer URL of a site such as a social
networking site through
which the commercial website is accessed. The collected measurements are
forwarded to a
Referred Traffic Analysis System. Concurrently, the Referred Traffic Analysis
System
crawls the Internet and collects a large number of social networking sites,
analyses their
content by extracting insight terms and phrases from them. In a third step,
the collected
traffic measurements are correlated with the collected insights from the
social networking
sites, and the top insights that reoccur frequently enough to appear to be a
driver for the
measurements observed, are presented to the client. A corresponding system is
also
provided.


Note : Les revendications sont présentées dans la langue officielle dans laquelle elles ont été soumises.

WHAT IS CLAIMED IS:
1. A computer-implemented method of compiling marketing information for a
client,
comprising:
(a) crawling, via a crawler module executed by a computer, blog posts that
contain at least one link to a client website;
(b) extracting, via a collector module executed by the computer, an insight

related to a topic from the crawled blog posts resulting in an extracted
insight;
(c) using a web analytics tool executed by the computer to measure traffic
referred to the client website by referring blog posts and to collect the
traffic measurements of traffic referred to the client website by referring
blog posts, the referring blog posts including the crawled blog posts; and
(d) associating, at the computer, the traffic measurements with the
extracted
insight to generate referred traffic dynamics information, and storing the
referred traffic dynamics information at a referred traffic dynamics
database.
2. The method of claim 1, wherein the step (c) comprises:
collecting one or more events recorded in the client website.
3. The method of claim 2, wherein the step (c) comprises:
recording one or more of the following events:
visits to the client website;
number of orders of products from the client website;
number of orders of products from the client website divided into a
category; and
number of downloads from the client website.
4. The method of claim 1, further comprising:
aggregating the traffic measurements associated with the extracted insight
across the crawled blog posts.
21

5. The method of claim 4, wherein the aggregating comprises:
multiplying each traffic measurement by a weighting factor associated with
respective referring blog posts to obtain a product, and summing the products.
6. The method of claim 1, wherein the step (c) comprises:
collecting the traffic measurements referred from a subset of the crawled
blog posts.
7. The method of claim 6, wherein the collecting comprises:
collecting the traffic measurements referred from the subset of crawled
blog posts.
8. The method of claim 1, wherein the step (c) comprises:
collecting the traffic measurements referred from at least one additional
blog post of the referring blog posts, the at least one additional blog post
has not
been crawled, the method further including:
crawling the at least one additional blog post and extracting the insight
from the at least one additional blog post.
9. The method of claim 1, further comprising:
(e) determining frequently reoccurring insights, which reoccur frequently
enough to appear to be a driver for the measurements of traffic; and
(f) presenting a plurality of said frequently reoccurring insights and
associated
traffic measurements to the client.
10. The method of claim 9, wherein the determining comprises:
determining the highest number of insights associated with one or more
selected traffic measurements.
22

11. The method of claim 9, wherein the plurality of said frequently
reoccurring
insights includes a number (K) of most frequently occurring insights, and K is

between 5 and 20.
12. A non-transitory computer readable medium having computer readable
instructions
stored thereon for execution by a processor, to perform steps of a computer-
implemented method for compiling marketing information for a client,
comprising:
(a) crawling, via a crawler module executed by a computer, blog posts that
contain at least one link to a client website;
(b) extracting, via a collector module executed by the computer, an insight

related to a topic from the crawled blog posts;
(c) measuring, using a web analytics tool executed by the computer, traffic

referred to the client website by referring blog posts and collecting the
traffic measurements of traffic referred to the client website by referring
blog posts, the referring blog posts including the crawled blog posts;
(d) associating, at the computer, the traffic measurements with the
extracted
insight to generate referred traffic dynamics information, and storing the
referred traffic dynamics information at a referred traffic dynamics
database.
13. A referred traffic analysis system for compiling marketing information
for a client,
the system comprising:
a computer comprising:
a processor; and
a non-transitory computer readable medium comprising computer
readable instructions stored thereon for execution by the processor, the
computer readable instructions forming:
a crawler module that, when executed by the processor, is
configurable to crawl blog posts that contain at least one link to a client
website, resulting in crawled blog posts;
23

a collector module that, when executed by the processor, is
configurable to extract an insight related to a topic from the crawled blog
posts resulting in an extracted insight;
a web analytics module that, when executed by the processor, is
configurable to measure traffic referred to the client website by referring
blog posts and to collect the traffic measurements of traffic referred to the
client website by the referring blog posts, the referring blog posts including

the crawled blog posts; and
an associator module that, when executed by the processor, is
configurable to associate the traffic measurements with the extracted
insight to generate referred traffic dynamics information.
14. The system of claim 13, wherein the associator module comprises:
an aggregator module to aggregate the traffic measurements associated with
the extracted insight across the crawled blog posts.
15. The system of claim 13, wherein the aggregator module multiplies each
of the
traffic measurements by a weighting factor associated with respective
referring
blog posts to obtain a product, and then sums the products.
16. The system of claim 13, further comprising:
a presenter module to determine frequently reoccurring insights that
reoccur frequently enough to be a driver for the traffic measurements; and to
present a plurality of the frequently reoccurring insights and associated
measurement of traffic to the client.
17. The system of claim 13, further comprising:
an insights database that stores the extracted insights for each crawled blog.
18. The system of claim 17, wherein the collector module includes:
an insights dictionary that stores a list of predetermined insights terms for
determining which insights to be extracted from each crawled blog post.
24

19. The system of claim 13, further comprising:
a referred traffic dynamics database that stores the referred traffic dynamics

information that comprises the traffic measurements associated with the
extracted
one or more insights.
20. The system of claim 16, wherein the presenter module comprises:
a graphic user interface module that presents the traffic measurements
associated with the extracted one or more insights.
21. The system of claim 13, wherein the collector module collects the
traffic
measurements referred from at least one additional blog post of the referring
blog
posts, the at least one additional blog post has not been crawled, and wherein
the
crawler module crawls the at least one additional blog post to extract the
insight
from the at least one additional blog post.


Une figure unique qui représente un dessin illustrant l’invention.

Pour une meilleure compréhension de l’état de la demande ou brevet qui figure sur cette page, la rubrique Mise en garde , et les descriptions de Brevet , États administratifs , Taxes périodiques et Historique des paiements devraient être consultées.

États admin

Titre Date
(22) Dépôt 2010-06-21
(41) Mise à la disponibilité du public 2011-12-21
Requête d'examen 2015-03-27
(45) Délivré 2017-10-24

Taxes périodiques

Description Date Montant
Dernier paiement 2017-05-30 200,00 $
Prochain paiement si taxe applicable aux petites entités 2018-06-21 100,00 $
Prochain paiement si taxe générale 2018-06-21 200,00 $

Avis : Si le paiement en totalité n’a pas été reçu au plus tard à la date indiquée, une taxe supplémentaire peut être imposée, soit une des taxes suivantes :

  • taxe de rétablissement prévue à l’article 7 de l’annexe II des Règles sur les brevets ;
  • taxe pour paiement en souffrance prévue à l’article 22.1 de l’annexe II des Règles sur les brevets ; ou
  • surtaxe pour paiement en souffrance prévue aux articles 31 et 32 de l’annexe II des Règles sur les brevets.

Historique des paiements

Type de taxes Anniversaire Échéance Montant payé Date payée
Dépôt 400,00 $ 2010-06-21
Enregistrement de documents 100,00 $ 2010-08-16
Enregistrement de documents 100,00 $ 2011-09-13
Enregistrement de documents 100,00 $ 2011-09-13
Taxe périodique - Demande - nouvelle loi 2 2012-06-21 100,00 $ 2012-05-03
Taxe périodique - Demande - nouvelle loi 3 2013-06-21 100,00 $ 2013-02-18
Taxe périodique - Demande - nouvelle loi 4 2014-06-23 100,00 $ 2014-06-02
Requête d'examen 800,00 $ 2015-03-27
Taxe périodique - Demande - nouvelle loi 5 2015-06-22 200,00 $ 2015-06-02
Taxe périodique - Demande - nouvelle loi 6 2016-06-21 200,00 $ 2016-05-31
Taxe périodique - Demande - nouvelle loi 7 2017-06-21 200,00 $ 2017-05-30
Final 300,00 $ 2017-08-30

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Filtre Télécharger sélection en format PDF (archive Zip)
Description du
Document
Date
(yyyy-mm-dd)
Nombre de pages Taille de l’image (Ko)
Abrégé 2010-06-21 1 26
Description 2010-06-21 20 977
Revendications 2010-06-21 4 138
Dessins 2010-06-21 5 115
Description 2010-08-16 20 981
Revendications 2010-08-16 4 135
Abrégé 2010-08-16 1 25
Dessins 2010-08-16 5 111
Dessins représentatifs 2011-10-26 1 13
Page couverture 2011-12-07 2 51
Abrégé 2016-10-24 1 24
Description 2016-10-24 20 977
Revendications 2016-10-24 5 169
Correspondance 2010-08-04 1 23
Correspondance 2010-08-16 32 1 320
Correspondance 2010-08-16 31 1 294
Correspondance 2011-09-13 2 87
Correspondance 2011-12-15 1 13
Correspondance 2011-12-15 1 16
Poursuite-Amendment 2015-03-27 2 58
Poursuite-Amendment 2016-05-26 6 303
Correspondance 2016-05-30 38 3 506
Poursuite-Amendment 2016-10-24 14 573
Correspondance 2017-08-30 2 56
Dessins représentatifs 2017-09-22 1 11
Page couverture 2017-09-22 1 46