Summary - Canadian Industry Statistics

Electronic Shopping and Mail-Order Houses - 45411

Definition

This industry comprises establishments primarily engaged in retailing all types of merchandise using the electronic and print media to induce direct response by the customer. These establishments can employ methods, such as broadcasting infomercials, broadcasting and publishing direct-response advertising and publishing traditional or electronic catalogues, to display their merchandise and reach their customers.

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    They can also provide sites facilitating consumer-to-consumer or business-to-consumer trade in new and used goods, on an auction basis, using the Internet. Transactions between these retailers and their customers typically require the use of information technology (telephone or computer network) and the delivery of merchandise is typically done by mail or courier. Establishments primarily engaged in retailing from catalogue showrooms, without stock, are also included.

    Exclusions

    Establishments primarily engaged in:
    facilitating business-to-business sales of new and used merchandise on an auction basis using the Internet (see 419110 Business-to-business electronic markets)
    retailing a general line of new and used merchandise on an auction basis from a combination of Internet
    auction and auction house sales in the same establishment (see 453999 All other miscellaneous store
    retailers (except beer and wine-making supplies stores))
    call centres providing telemarketing services for others (see 561420 Telephone call centres)
    store retailing or a combination of store retailing and Internet retailing of merchandise in the same
    establishment (classified to the store portion of the activity)

Information on the number and size of businesses for 2016.

Establishments

4,843

0-99 Employees

97.4%

View financial data for 2016 based on industry averages for SME's.

Average revenue

$387.8
thousand

Profitable

76.1%

Salaries and wages

No information available at this level of data, go up a level to get more information.

Retail revenues and expenses

No information available at this level of data, go up a level to get more information.

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