Summary - Canadian Industry Statistics

Advertising Agencies - 54181

Definition

This industry group comprises establishments primarily engaged in:creating advertising campaigns and placing such advertising in periodicals and newspapers, on radio and television, or with other media.

  • Read more

    These establishments are organized to provide a full rand of services (through in-house capabilities or subcontracting), including advice, creative services, account management, media planning and buying and production of advertising material.

    Exclusions

    Establishments primarily engaged in:
    conceptualizing and producing graphic designs, but not placing the advertising with media (see 541430
    Graphic design services)
    providing marketing consulting services (see 541611 Administrative management and general
    management consulting services)
    purchasing advertising space from media outlets and reselling it to advertising agencies or individual
    companies directly (see 541830 Media buying agencies)
    selling media time or space for media owners (see 541840 Media representatives)
    creating direct mail advertising campaigns (see 541860 Direct mail advertising)
    writing promotional messages, but not placing the advertising with media (see 541891 Specialty
    advertising distributors)

Information on the number and size of businesses for 2016.

Establishments

6,575

0-99 Employees

98.5%

View financial data for 2016 based on industry averages for SME's.

Average revenue

$471.7
thousand

Profitable

82%

Salaries and wages

No information available at this level of data, go up a level to get more information.

Date modified: