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Expedited business start to success: Case study

Project summary




Levels of gov


LEGO pieces

Client: Public Sector Service Delivery Council


How can we make the experience of starting a business easier for Canadians?


Designed for simplicity. Shifted prototype direction of helping to start a business to helping a business to succeed.

What happened

A pre-conceived proposal to make it easier for Canadian entrepreneurs to start a business was tested with LEGO® Serious Play®. The inclusion of a single entrepreneur in the experience resulted in a shift in the prototype mindset of “starting” a business, to government helping entrepreneurs to “succeed” in business.

An eye opening experience! The process moved from defining the terms and introducing the language very smoothly to effective collaboration. The space was comfortable and conducive to communications and synthesis.


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