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Giving women a voice in Canada’s inclusive Innovation Agenda: Case study

Project summary


Inspiring women


visual tools



Partners: University of Ottawa’s Telfer Business School and Women in Communications and Technology


How can we include more women in Canada’s Inclusive Innovation Agenda?


Designed for visualization. Informed policy makers about the economic benefits of increasing the involvement of Canadian women entrepreneurs.

What happened

Design thinking tools and techniques were used to uncover the role of women entrepreneurs as part of Canada’s Inclusive Innovation Agenda. Women from public, private, and academic sectors came together to create visualization tools such as journey maps, timelines, interactive charts, graphs, and scorecards that once combined led to a more accurate measurement of women entrepreneurship in Canada’s Inclusive Innovation Agenda. The content was curated into a report and presented for consideration to the Honourable Bardish Chagger, Leader of the Government in the House of Commons and Minister of Small Business and Tourism.

Read more: "Workshop aims to engage more women in government's innovation plan" by CBC News.

The world is indeed watching us. We're in the spotlight, be it our feministprime minister, the gender-balanced government — a lot of nations are looking to us for leadership. But there's no domestic leadership framework for engaging women in innovation.

Barbara Jayne Orser, Telfer School of Management
University of Ottawa

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