Canada-China Year of Tourism logo guidelines

From: Innovation, Science and Economic Development Canada


If you're a tourism provider or you operate a business, you can use the free Canada-China Year of Tourism logo to publicize your CCYT events and promotions.

What does the logo represent?

Canada-China Year of Tourism logo

The Canada-China Year of Tourism (CCYT) logo is inspired by circular designs found in Canadian and Chinese society and culture, such as in coins, Chinese calligraphy and the yin-yang. Circular organic shapes represent unity and express the friendliness and togetherness of the CCYT initiative. The logo also includes the popular bears of both countries, which is not only playful but also symbolic.

What you need to know before downloading the logo

The Canada-China Year of Tourism (CCYT) logo can be used by tourism partners—commercial or non-commercial use—to support CCYT and promote activities, events, businesses and organizations. Commercial use' is defined as: a) the reproduction of the logo on wares offered for sale or distribution, or b) the display of the logo in association with a company’s corporate look.

If you would like to show your support for CCYT, you are hereby granted permission to use for display purposes the logos available for download. The logos must be used as provided, without modification and in accordance with the style guidelines. By downloading the logo, in any of its variations, you agree to these terms.

We reserve the right in our sole discretion to terminate or modify permission to display the logo, and may require that third parties modify or delete any use of the logo.

CCYT logo guidelines (PDF, 2.24MB)

Request the Canada-China Year of Tourism logo

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For more information on the use of the Canada-China Year of Tourism logo, contact us at

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