Study of Online Consumption of Copyrighted Content: Attitudes Toward and Prevalence of Copyright Infringement in Canada – Final Report

Final Report

Prepared for Innovation, Science and Economic Development Canada by Kantar TNS

Supplier name: Kantar TNS
Contract number: U5500-176021//001/CY
Contract value: $94,920
Award date: July 14, 2017
Delivery date: March 30, 2018

Registration number: POR 011-17
For more information on this report, please contact Innovation, Science and Economic Development at: ISED.PublicOpinionResearch-Recherchesurl'opinionpublique.ISDE@canada.ca.

May 2018

Innovation, Science and Economic Development in partnership with Canadian Heritage commissioned Kantar TNS to conduct a public opinion research survey of Canadians' consumption of copyrighted content online. The purpose of the survey was to generate impartial data to better understand the prevalence of copyright infringement in Canada and what attitudes and conditions drive consumer behaviour. 3,301 Canadians aged 12 years and over were surveyed online and by telephone in November 2017. This publication reports on the findings of that public opinion research survey.

This publication is available online at www.ic.gc.ca/eic/site/icgc.nsf/eng/h_00295.html.

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Catalogue Number: Iu37-9/2018E-PDF
International Standard Book Number (ISBN): 978-0-660-26196-6

Cette publication est aussi disponible en français sous le titre : Étude sur la consommation en ligne de contenu protégé par le droit d'auteur : attitudes à l'égard de la violation du droit d'auteur au Canada et prévalence de cette pratique


Table of Contents


1. Executive Summary

1.1. Research Purpose and Objectives

The Organisation for Economic Co-operation and Development (OECD) has identified digital copyright infringement as a challenge to the continued growth and success of the digital economy (Piracy of Digital Content, 2009; Enquiries into Intellectual Property's Economic Impact, 2015). It also recognizes that a lack of relevant data about digital copyright infringement creates a significant challenge when it comes to policy development across jurisdictions (OECD, 2015). Not unlike many jurisdictions, Canada faces similar challenges developing copyright policy due to a lack of relevant data about digital copyright infringement.

In light of this, Innovation Science and Economic Development Canada (ISED) in collaboration with the Department of Canadian Heritage (PCH) sought impartial data on what Canadians' behaviours and attitudes were in relation to the consumption of copyrighted content online.

More specifically, ISED and PCH wanted to understand the prevalence of online copyright infringement among music, movie, TV shows, video games, computer software and e-books. ISED and PCH also sought data on the attitudes and conditions that drive such behaviour as well as the effectiveness of Canada's copyright framework to create a healthy environment for investment while allowing consumer choice and access.

The overall purpose of the research was to:

The specific research objectives included:

The findings of this research will be used to help policy makers evaluate how Canada's Copyright Act is keeping pace with an ever-changing technological environment and evolving marketplace. This research will provide the necessary information required to further develop copyright policy in Canada, as well as to provide a foundation to assess the effectiveness of the measures to address copyright infringement, should future analysis be undertaken.

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1.2. Summary of Findings

1.2.1. Digital Content Consumption

Twenty-eight million Canadians used the Internet in the 3-month period ending on November 27, 2017. Of those, twenty-two million (80%) consumedFootnote 1 digital content. During this period, twenty million (73%) Canadian Internet users streamed or accessed content, 16 million (59%) downloaded content, and 8 million (28%) shared content.

Consumption levels varied across content types with music (48%), TV shows (48%) and movies (46%) being consumed most often online. Respondents consumed a median of 20 files online in the past three months.

1.2.2. Payment

Among those who consume digital content online, about half (52%) reported that they consumed only free content in the past three months.

Many respondents who paid for content (23%), whether digital or physical, in the past three months had previously consumed some of that content for free online. More than one-in-ten (13%) had consumed all of it for free online before purchasing. On average, Canadians report consuming online an average of 16 files (any type of content) for free prior to purchase in the past three months. 

1.2.3. Levels of Copyright Infringement

Three-quarters (74%) of respondents who consumed any content online in the past three months reported doing so only legally in the past three months. One-quarter (26%) of content consumers reported having consumed at least one illegal file online in the past three months. However, only a few consumers (5%) consumed all their files online illegally. E-books (70%) and music (68%) were most likely to be consumed legally online, while movies (36%), software (36%), TV shows (34%) and video games (33%) were most likely to be consumed illegally.

Few demographic factors play a role with regard to consuming infringing content online. We explored the relationship between gender, region, rural and urban, income, employment status and language. We found that only age and income varied significantly between consumers who infringed by downloading or streaming/accessing content online illegally and consumers who did not consume infringing content online. More specifically, the profile of consumers who downloaded or streamed/accessed infringing content skewed slightly younger and towards individuals with household incomes of $100K+.

1.2.4. Services Used for Consuming Content Online

Consumers used a variety of services over the past three months to consume or share content online. Netflix is the service used most by online content consumers, with close to two-thirds (64%) having used it in the past three months. Websites that offer free content are also popular with online consumers.  One third (36%) of online content consumers have used YouTube in the past three months, while approximately one-quarter have used Facebook (28%).

Of note among the top 10 services is the prominence of streaming sites such as Netflix, YouTube, Google Play, Spotify and Amazon Prime, reflecting how streaming is becoming a stronger player in consumption than it has been in the past. Another notable finding is the popularity of websites that collect links to free streams (e.g., watch-series) (23%). These websites often link to other sites that are not licensed or authorized to make available certain content.

When we look at services from a category perspective, rather than individual sites, we see that three-quarters of online content consumers (74%) used licensed services, while 42 per cent used social network services to consume content online. One-third (31%) of online content consumers used a variety of peer-to-peer, cyberlocker, or linking sites. Nine per cent of online consumers used stream-ripping services in the past three months. Consumers who reported downloading or streaming/accessing infringing content only are less likely to use licensed services and more likely to use peer-to-peer/cyberlocker/linking sites than other consumers of online content.

1.2.5. Consumption Volumes

The majority of content is consumed digitally across content types, except for books where physical copies remain more common than e-books.   Looking at the ratio of paid versus free digital content we find that for music, TV shows and software the majority is consumed for free (63%, 62% and 69% respectively) while for movies, e-books and video games consumption is close to evenly split between paid and free content. Furthermore, the large majority of digital content consumed is done so legally for all content types.

1.2.6. Quarterly Spending

On average, Canadians spent $176 on the six content types in the past three months. Across the content types, music has the highest average quarterly spending ($64), followed by movies ($35), video games ($28), books ($22), software ($16) and TV shows ($11).

For almost all content types, physical purchases are undertaken in larger proportions than digital purchases, except for TV shows, where physical and digital are undertaken in similar proportions (10% and 11%, respectively).

When looking at this from a population perspective, we estimate that Canadians aged 12+ spent a total of $5.4 billion on the six content types covered in the survey, including both digital content, physical purchases and tickets to live performances in the past three months. Interestingly, Canadians aged 12+ spend more on content in physical formats and live performances ($4,310m) than they do on digital content and online subscriptions ($1,043m).

Looking again at spending across content types, music has the highest overall quarterly spending, estimated at $1,938m, followed by movies ($1,072m), video games ($860m), books ($664m), computer software ($477m) and TV shows ($345m).

1.2.7. Attitudes Towards Digital Consumption and Copyright Infringement

This research also explored a variety of attitudes related to consumption of copyrighted content online, including motivations for paying for content, for sharing content online, and for obtaining illegal content instead of paying.

Convenience (48%), speed (36%) and quality (34%) are the main reasons consumers mentioned paying for online content. One in three content consumers also stated that they pay for content because they do not want to use illegal sites. When looking at content sharing the motivations are more varied, with ease (39%) being the top reason. One in four consumers (26%) simply feel that "it is only fair" to share content, while twenty two percent help friends and family as they do not know how to access files. Consumers also report that they share content because everyone else does (24%) and that they should be able to share content with whoever they choose (19%). Interestingly, for the most part, motivations for sharing are no different between consumers who infringed and those who did not infringe.

One in two consumers (54%) who infringed in the last three months reported obtaining online content illegally instead of paying for it mostly due to it being free. Other primary motivations are ease or convenience (40%) and the fact that it is quick (34%). Lower costs (58%) and legal availability of content (47%) would encourage consumers who infringe to stop downloading or streaming files illegally.

1.2.8. Knowledge of Legal and Illegal Online Content

Most Canadian internet users (83%) are confident (very or slightly) in knowing what is legal and what isn't in terms of downloading, streaming/accessing and sharing content online. However, Canadians who admit to consuming infringing material online are less confident in what is legal, including both those who consume a mix of legal and illegal content (62%) and those who only consumed infringing content (58%).

Aspects of a website that make Canadian internet users confident that it is legal include their view that it is trusted or secure (33%), that it requires payments or subscriptions to access content (14%), and that it provides authorization to download files (10%).

1.2.9. Infringement Notices

In Canada, a copyright owner who thinks a person's internet account has been used to violate or "infringe" their copyright (e.g., by downloading or uploading the material without permission) can send a notice of alleged infringement to the Internet Service Provider (ISP). The ISP must then forward this notice to the person associated with the account that is suspected of being used to infringe copyright.

Ten percent of Canadian online consumers over the age of 12 have received a notice from their ISP that their account had been used to infringe copyright. Respondents reported that receiving such a notice resulted in the following:  increased awareness of copyright infringement (38%), taking steps to ensure password protected home networks (27%), a household discussion about copyright infringement (27%), and discontinuing illegal downloading or streaming (24%). Close to a quarter of those who received an infringement notice (24%) reported that they simply ignored it.  

1.2.10. Stream-Ripping

Stream-ripping allows a person to turn a file being played on a streaming platform, such as Spotify or YouTube, into one that can be downloaded and kept permanently on a device. Stream-ripping has seen considerable uptake and popularity over the past few years, with reports of growth by up to 141 per cent over a two-year period from 2014 to 2016 in the UK according to a 2017 study.

A preliminary look at stream-ripping in Canada provides a demographic profile of those who use stream-ripping and the services used to undertake such activity.

In Canada, 11 per cent of internet users reported using stream-ripping services. Relative to total internet users, users of stream-ripping are more likely to be male (62%) and are predominately 18 to 34 (52%) years of age. They are more likely to live in British Columbia (18%) and less likely to live in Quebec (18%), and are also more likely to be English speakers (81%).

Among Canadians who have used a service to stream-rip music or entertainment, nearly half (48%) have used stream-ripping sites, one-third have used downloader apps (38%), one-in-seven (14%) have used a stream-ripping plug-in, and one-in-ten (10%) have used stream-ripping software.

1.2.11. Virtual Private Networks and TV Set-top Boxes

Twenty one percent of internet users aged 12+ reported using virtual private network (VPN) services, while ten percent reported using TV set-top boxes. Individuals who consumed a mix of legal and illegal content online are more likely to use VPN services (42%) or TV set-top boxes (21%) than consumers who only downloaded or streamed/accessed legal content.

Canadian internet users who use VPN services primarily use these to secure communications and internet browsing (57%). Some use it to access free content (36%), while others use it to access content from other countries that is not available in Canada (32%), or to access content at a reasonable price (27%).

Most Canadians who use TV set-top boxes report they use them to access content they have paid for (78%). Half also use set-top boxes to access legal content for free (53%) while another quarter (28%) use them to access content they personally own. A minority, use set-top boxes to access other content that is not legal or they are unsure if it is legal (16%), or to access live sports that are not legal or they are unsure if it is legal (11%).

1.2.12. International Comparisons

To put these results into context, a comparison was made between Canada, Australia and the UK. It is important to keep in mind that country results can be influenced by a number of variables beyond copyright law, including differences in market size and structure, language, broadcasting and cultural policy, social norms or access to high-speed internet service.

The comparison indicates that a larger proportion of Canadian internet users (80%) consume (download or stream/access) any of the content types compared to Australia (69%) and the UK (59%). Streaming appears more widespread in Canada and in Australia than in the UK. While Canadians have similar streaming levels to Australians for music and TV shows, Australians are more likely to stream software, video games and e-books. Another interesting finding is that a larger proportion of Canadian internet users share content online, particularly music, movies, TV shows and e-books, compared to internet users in Australia and the UK.

When comparing infringement results, Australian respondents (38%) are more likely to have infringed at least one type of content in the past three months than consumers in Canada (26%) and the UK (25%).

The comparison of average quarterly spending among all 12+ internet users across regions show that, at a total level, Canadian respondents, spend less on each content type than Australian respondents, but more than UK respondents.

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1.3. Methodology

The methodology used was based on the United Kingdom Intellectual Property Office (UKIPO) "Online Copyright Infringement Tracker" methodology and survey, adapting it to the Canadian context. This approach enabled an informed comparison of online consumption patterns and attitudes toward and prevalence of digital copyright infringement in Canada with that in the UK and Australia, which has also completed a similar survey. The Canadian survey was adapted to the Canadian context and included a telephone sample instead of the in-person sample collected in the UK. Furthermore, it included a detailed introduction that responds to anticipated concerns and sets the context of the questions, along with parental consent where and as required by the Government of Canada and the Marketing Research and Intelligence Association (MRIA).

The research asked respondents about their behaviours in the previous three months with online content and assessed the levels of infringement within wider patterns of consumer behaviour and content consumption. This methodology involved conducting 3,048 15-minute online questionnaires among those under the age of 65 years, complemented by 253 telephone survey completions among those aged 65+. This approach addressed the lack of national data related to frequency of internet usage that was available at time of design.

A telephone pre-test was undertaken from October 30 to November 1, 2017, obtaining 10 English and 12 French completions, including probing questions. In addition, an online pre-test was undertaken on November 6, obtaining 10 English and 10 French completions, including probing questions. The necessary adjustments were made to the instruments and online fieldwork was conducted from November 7-27, 2017.  In total 3,048 online surveys were completed. The telephone survey was conducted from November 10-20, 2017. In total, 253 telephone surveys were completed. The average survey length for the online and telephone surveys was 15 minutes.

Sampling was designed to obtain a sample of 3,250 Canadians; 3,000 aged 12 to 64 years via an online survey and 250 aged 65+ via a telephone survey. 

To ensure large enough base sizes for regional analyses, we implemented separate and disproportionate regional and proportionate age quotas. For the online sample, a regionally disproportionate sample of Canadians was drawn from the Kantar TNS proprietary panel to achieve 3,000 completed surveys. The sample was stratified to ensure age and regional quotas were met. For the telephone portion of the survey, a landline sample was provided by an internal random number generator that randomizes the last four digits of the phone number based on known area code/exchange combinations. The person answering the phone was selected for the study if they were 65+ years of age. If they were not, the interviewer asked to speak with someone who was home and was 65+.

The online survey was conducted using computer assisted web interviewing (CAWI) technology while the telephone survey was conducted using computer assisted telephone interviewing (CATI) technology. CAWI/CATI ensured the interview flowed as it should with pre-programmed skip patterns. It also controlled responses to ensure appropriate ranges and data validity. The CATI system also controls automated scheduling and call-backs to ensure all appointments are adhered to.

Weighting adjustments were applied to the final edited, clean data to ensure that the data were representative of the 18+ population of Canada based on the 2016 Census. The data were weighted by age within gender and within region, and to match the Canadian population using 2016 Census data.

A panel sample was used for the online portion of this study and, as such, margin of error does not apply. For the telephone portion of the survey, a sample of 253 aged 65+ drawn from the Canadian adult population would produce a margin of error of +/-6.2 per cent 19 times out of 20. Sub-groups have larger margins of error.

1.4. Contract Value

The total contract value for this project was $94,920.00 including HST.

1.5. Statement of Political Neutrality

I hereby certify as Senior Research Director & Public Sector Practice Lead of Kantar TNS that the deliverables fully comply with the Government of Canada political neutrality requirements outlined in the Policy on Communications and Federal Identity and Procedures for Planning and Contracting Public Opinion Research. Specifically, the deliverables do not include information on electoral voting intentions, political party preferences and standings with the electorate or ratings of the performance of a political party or its leaders.

Tanya Whitehead
Kantar TNS
Senior Research Director & Public Sector Practice Lead

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2. Foreword

2.1. Background and Objectives

The Organisation for Economic Co-operation and Development (OECD) has identified digital copyright infringement as a challenge to the continued growth and success of the digital economy (Piracy of Digital Content, 2009; Enquiries into Intellectual Property's Economic Impact, 2015). It also recognizes that a lack of relevant data about digital copyright infringement creates a significant challenge when it comes to policy development across jurisdictions (OECD, 2015). Not unlike many jurisdictions, Canada faces similar challenges developing copyright policy due to a lack of relevant data about digital copyright infringement.

Canada has a number of legislative tools in the Copyright Act that help rights holders address online copyright infringement. In 2012, the Copyright Modernization Act introduced new tools to address online copyright infringement, including technological protection measures and a new legal remedy targeting those who enable others to engage in online copyright infringement. A new "notice-and-notice" system was also enacted to allow copyright owners to send notices of alleged copyright infringement to internet users via their Internet Service Provider (ISP). Furthermore, the Copyright Act requires Parliament to review the Act every five years. The House of Commons Standing Committee on Industry, Science and Technology is currently undertaking such a review and it is expected that online copyright infringement will be discussed. There is currently little available data about online copyright infringement in Canada or the effectiveness of existing copyright infringement prevention tools in the Copyright Act. In order to better facilitate the development of copyright policy in Canada and ensure that the policy is evidence-based, and to support the statutorily mandated Parliamentary review of the Copyright Act, Innovation, Science and Economic Development Canada (ISED) in collaboration with the Department of Canadian Heritage (PCH) sought impartial data on what Canadians' behaviours and attitudes were in relation to the consumption of copyrighted content online.

More specifically, ISED and PCH wanted to understand the prevalence of online copyright infringement among music, movie, TV shows, video games, computer software and e-books. ISED and PCH also sought data on:

While various industry groups have prepared the statistics on online copyright infringement that are currently available, each set differs in the method of its preparation. The methodology employed is also, in many cases, untested. The following study contributes to a holistic view of online copyright infringement by measuring perceived levels of use (legal versus illegal) and levels of access (streaming, downloading and sharing) of six core content types (music, movies, TV shows, computer software, e-books and video games). This research will provide the necessary information required to further develop copyright policy in Canada, as well as to provide a foundation to assess the effectiveness of the measures to address copyright infringement, should future analysis be undertaken. The study was conducted with reference to a similar study conducted in the United Kingdom (UK) and Australia in order to capitalize on a tried and tested methodology and research instrument, as well as allowing Canada's results to be compared to other jurisdictions.

Research Objectives

The overall purpose of the research was to:

The specific research objectives included:

2.2. Methodological Overview

This study used the United Kingdom Intellectual Property Office's (UKIPO) "Online Copyright Infringement Tracker" methodology and survey as the basis for this study and adapted it to the Canadian context.

The 2017 Online Copyright Infringement Tracker was used as the starting point for the survey design. Based on the objectives of the research and discussion with the Project Authority, Kantar TNS revised the questionnaire to meet a 15-minute maximum survey length. The resulting survey comprised 111 questions that were primarily closed-ended. A pre-test was undertaken on October 30, 2017 for the telephone survey and on November 6, 2017 for the online survey, obtaining at least 10 English and 10 French completions in each mode, including probing questions. The results were reviewed to ensure the survey was working as expected and that the questions were being interpreted as expected. Based on the results of the pre-test, minimal changes were required for the survey and, as such, the results of the completed pre-tests were included in the final data set.

The methodology involved conducting 3,048 15-minute online questionnaires among those less than 65 years of age, complemented by 253 telephone survey completions among those over 65 years of age. This approach addressed the lack of national data available at the time of design related to frequency of internet usage. Given that, at the time of the survey, we did not know the true online versus offline split among the 65+ age group, we would have had a significant weighting issue when dealing with this age group. By having 65+ all interviewed by telephone, we no longer needed to be concerned about the correct split since we expected to get a good estimate of the online versus offline split from the telephone sample. For Canadians less than 65 years old, the proportion that is online is so high (94%) that it was believed that we could achieve a representative sample by only contacting them online.

A panel sample was used for the online portion of this study and, as such, margin of error does not apply. For the telephone portion of the survey, a sample of 253 aged 65+ drawn from the Canadian adult population would produce a margin of error of +/-6.2 per cent 19 times out of 20. Sub-groups have larger margins of error.

For the online sample, a regionally disproportionate sample of Canadians from the general population aged 18 years and older was drawn to achieve 3,000 completed surveys, while a random sample was used for the telephone portion of the survey. All samples were obtained from Kantar TNS's proprietary online panel. Children aged 12-17 were recruited through their parents on the panel. Panelists who had children 12-17 were asked permission for their child 12-17 to participate. The survey was conducted from November 7 to November 27, 2017. In total 3,301 surveys were completed. The average survey length was 15 minutes.

In this report, quantitative results are expressed as percentages unless otherwise noted. Results may not add to 100% due to rounding or multiple responses. Net results cited in the text may not exactly match individual results shown in the tables due to rounding.

A detailed description of the methodology can be found in Chapter 11.

2.2.1. Sub-group Analyses

Analysis was undertaken to establish the extent of the relationship among variables such as gender, age, region, income, language, etc. Only differences significant at the 95% confidence level are presented in this report. Any differences that are statistically significant between sub-groups are indicated with an asterisk (*) in tables throughout the report.

2.2.2. The Limitations of Claimed Behaviour and Data Reconciliation

As outlined in the UK and Australian reports, "consumer research provides one source of insight into the extent and patterns of online content consumption". Other potential sources include analysis of ISP internet traffic, industry sales and revenue data, internet audience analysis and direct measurement of online activity (for example, by monitoring activity on file-sharing networks). On their own, none of these sources presents a complete picture of the market, and each has strengths and weaknesses. The data presented in this report (particularly consumption volumes and consumer spending) are not directly comparable to published industry sales data. Wide variations in notionally similar figures should be expected for many reasons, including:

It is also particularly important to note that figures in this report are based on the "claimed" numbers collected from a random sample of people in this survey. These data were then grossed up to reflect the Canadian 12+ population. There was a wide variance in the numbers and this reflects the behaviour indicated by a subsection of the Canadian population aged 12+ within the time periods asked about. Furthermore, questions on illegal behaviour have a reliance on honesty, which is also likely to affect accuracy to some degree, that is, to result in under-claim for illegal behaviour. The methodology used has gone to significant lengths to ensure that honesty was encouraged (to ensure that the data collected were as accurate as possible) by using indirect lines of questioning when calculating illegal activity. These measures are discussed in more detail throughout this report.

2.2.3. Reporting Averages and the Issue of Outliers

To be consistent with the UK methodology, when reporting on volumes consumed (or shared), certain metrics are reported differently for this study and include both mean and median.

For core metrics covering average volumes of files downloaded / streamed, paid for /obtained for free, and obtained legally / illegally in the past three months, we report only on medians. The reason for this is that due to the nature of online behaviours, and the continuous scale for responses to these questions, the resultant mean scores are highly influenced by a few respondents with high levels of activity. Thus, the mean volumes can be volatile from one wave to the next for all content types covered, reducing the confidence with which we can infer trends for these figures. This approach is consistent with the UK and Australian methodologies, so allows for comparisons across jurisdictions.

For the two metrics covering physical ownership of digital content consumed, and the previous free consumption of paid-for content, we revert to the standard mean. The reason for this is to be consistent with the UK and to allow for jurisdictional comparisons.

2.2.4. Content Types and Activities Assessed

As with the UK study, this study sought to undertake measurements for six core content types:

The questions in this study focused on streaming or accessing, downloading and/or sharing online behaviours, and were defined as follows:

These categories all relate to "digital" content or files. There are, however, other metrics in the report that also incorporate consumer spending in physical formats (e.g., CDs, DVDs, paper books, tickets to see a concert or movie, etc.) to help understand the consumption of digital content in the wider context.

For many of the content types there are several elements that had the potential to cause confusion and thus distort the figures if misunderstood by the respondent. For example, there is a fine line between music tracks and music videos, and there is a distinct difference (in terms of number of digital files) between single music tracks and albums. Similarly, for software and video games, people may consider updates and patches as products in themselves. Therefore, we attempted to be as clear to respondents as possible in terms of what they should include in the definitions. The following outlines the definitions provided:

Music
Music tracks or albums (excluding online radio stations)
Movies
Movies
TV Shows
TV shows
Computer software
Computer software (excluding mobile phone apps, and patches and upgrades to software already owned)
e-Books
e-Books
Video games
Video games (excluding patches and upgrades)

2.2.5. Payment and Legality

Respondents who had consumed (i.e., streamed, accessed, or downloaded) digital content were asked in the survey how much of what they had consumed was paid for and how much was legal, and from this it is possible to calculate how much was free and how much was illegal respectively. Payment and legality were explained to respondents as follows:

It should be noted that a small but not insignificant proportion of the Canadian public (17%) are not confident they know what is legal and what is illegal in terms of downloading, streaming/accessing and sharing content through the internet (see Section 7.5). Therefore, in addition to some people being reluctant to admit to engaging in illegal activities, some people may not be aware that what they are doing is necessarily illegal, and hence, the level of illegal activity may be under-reported.

2.2.6. Key Metrics

With respect to assessing levels of copyright infringement for each content category, the approach is consistent with the UK methodology. We filter down from general online behaviour toward the sensitive topic of infringement and illegal content. Within each category, we provide key metrics at two levels:

  1. Respondent level: The total number and proportion of the Canadian population who undertook an activity such as downloading music.
  2. Volume level: The number of music tracks downloaded in the past three months, or the number of music tracks legally obtained.

The key metrics throughout this report are summarized in the following table.

Table 2.2.6 Key Metrics
- Topic Respondent Level Volume Level
Assessing levels of copyright infringement General Behaviour Done in the past three months, median volumes among those who have done the activity. -
Payment Proportion of the population who fit into the following derived groups in terms of volume of content consumed in the past three months:
  1. 100% paid
  2. Mix of paid and free
  3. 100% free
  4. Any free (combination of 2 + 3)
  5. 100% previously downloaded for free (% of paid acquisitions across formats)
  6. Any previously downloaded for free
  7. None previously downloaded for free
As well as the proportions of those who have done the activity in the past three months, metrics 1 to 4 are also reported among the total 12+ Canadian internet population and include median volumes.
Paid and free proportions of total volume (incorporating physical format where relevant)
Legality Proportion of the population who fit into the following derived groups in terms of volume of content consumed in the past three months:
  1. 100% legal
  2. Mix of legal and illegal
  3. 100% illegal
  4. Any illegal (combination of 2 + 3)
As well as the proportions of those who have done the activity in the past three months, the above metrics are also reported among the total 12+ Canadian internet population and include median volumes.
-
Assessing consumer spending on categories Spending Proportion of the population who have spent anything (and average spending in the past three months) on digital subscriptions, individual digital downloads, physical formats and other related areas such as concerts or cinema tickets. Total volumes and proportions of overall spending

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3. Digital Content Consumption

3.1. Digital Content Consumption Among Internet Users aged 12+ Across All Key Content Types

The following table outlines the proportion of internet users aged 12+ who downloaded, streamed/accessed, or shared content online for each of the six content types. The "any" column is an aggregation across the six content types (for example, if someone downloaded and streamed both music and movies, they would be counted only once within the overall proportion).

Table 3.1a Digital behaviour in the last three months among internet users aged 12+ – all content types
Digital Behaviour Content Type
Music Movies TV Shows Computer
Software
e-Books Video
Games
Any
Base= all internet users 12+ 3252 3252 3252 3252 3252 3252 3252
Download 29% 22% 18% 18% 17% 16% 59%
Stream or access 40% 41% 44% 8% 8% 10% 73%
Share 11% 7% 6% 3% 3% 3% 28%
Download or stream/access, i.e. consumed 48% 46% 48% 20% 20% 20% 80%
Download or stream/access or share 49% 47% 48% 21% 21% 21% 81%

The following table outlines the median number of files downloaded, streamed/accessed, or shared in the past three months (among those who had undertaken each activity) for each of the content types. In the UK study, means were initially reported, but were found to be too volatile due to a minority of individuals consuming or sharing very large numbers of files, and hence, medians are now used instead. For comparability purposes, the Canadian study is also presenting medians.

Table 3.1b Median number of files downloaded, streamed/accessed or shared in the past three months – all content types
Digital Behaviour Content Type
Music Movies TV Shows Computer
Software
e-Books Video
Games
Any
Base=those who have downloaded in the previous three months 888 675 564 553 545 503 1834
Median Downloaded 12 2 1 1 2 2 6
Base=those who have streamed/ accessed in the previous three months 1225 1282 1357 231 259 326 2294
Median Streamed/accessed 20 5 5 1 1 2 14
Base=those who have shared in the previous three months 359 224 187 84 100 101 895
Median Shared 4 0 0 2 0 1 2
Base=those who have consumedFootnote 1 in the previous three months 1721 1658 1719 683 706 681 2728
Median Consumed: downloaded or streamed or accessed 20 6 6 2 2 3 20

3.2. Payment Groups

Respondents were categorized according to payment groups, that is, the proportion of digital content that they claimed to have paid for:

The following tables present the proportions for each payment group in terms of content accessed in the past three months, across two different groups:

The second table with the base of all internet users aged 12+ has been included because the proportion of people active in each category varies between content types; looking at payment categories across the 12+ internet universe allows comparisons to be made between them.

Table 3.2a Payment groups – proportion who paid to consume content or did so for free in the past three months
Payment Groups Content Type
Music Movies TV Shows Computer
Software
e-Books Video
Games
Any
Base= all internet users 12+ 3252 3252 3252 3252 3252 3252 3252
100% paid 14% 23% 14% 5% 9% 10% 13%
Mix of paid and free 7% 9% 5% 3% 2% 2% 28%
100% free 10% 12% 23% 6% 5% 5% 44%
Any paid 22% 32% 19% 8% 11% 12% 41%
Any free 18% 21% 28% 9% 7% 7% 72%
Table 3.2b Payment groups – proportion who paid to consume content or did so for free in the past three months
Payment Groups Content Type
Music Movies TV Shows Computer
Software
e-Books Video
Games
Any
Base= those who have consumedFootnote 1 in the previous three months 1721 1658 1719 683 706 681 2728
100% paid 44% 52% 34% 37% 54% 58% 15%
Mix of paid and free 23% 20% 11% 18% 13% 12% 33%
100% free 32% 28% 55% 45% 33% 30% 52%
Any paid 68% 72% 45% 55% 67% 70% 48%
Any free 56% 48% 66% 63% 46% 42% 85%

3.3. Free Access to Digital Content Before Purchasing

The following table presents results related to the proportions of people who previously consumed (downloaded or streamed/accessed) for free; content they purchased (digital or physical) in the past three months.

Table 3.3 Consuming content online for free before purchasing in the past three months
Prior Ownership Content Type
Music Movies TV Shows Computer
Software
e-Books Vide
Games
Any
Base=all who have paid for content in the past three months 946 1137 685 352 1164 704 3301Footnote 2
100% previously consumed for free 17% 14% 14% 24% 6% 16% 13%
Any previously consumed for free 46% 27% 27% 53% 13% 38% 23%
None previously consumed for free 54% 73% 73% 47% 87% 62% 77%
MeanFootnote 3 28 2 5 3 1 3 16

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4. Levels of Copyright Infringement

The next section of this report outlines levels of copyright infringement in Canada, both at an overall level (i.e., across all six key content types) as well as among the individual content types.

4.1. Legality Groups

As with the payment group metrics outlined previously, it is possible to create "legality"Footnote 4 groups by assessing the proportion of online content they each consumed legally. For all six content types, respondents were asked how many of the free pieces of digital content they consumed were consumed legally. For music and movies, respondents were also asked how many of the pieces of digital content they paid for were consumed legally. This question was not asked about TV shows, computer software, e-books or video games because the UK pilot study found that only a negligible proportion of people pay for illegal digital content of these types. For music and movies, it is possible to measure the legality of all the digital content consumed by combining the figures for legally accessed "free digital content" and legally accessed "paid for digital content". For the remaining content types (software, e-books or video games), an equivalent measure for the legality of all digital content consumed can be derived by assuming that all paid content was legal. These measures are shown in the following table.

Table 4.1a Legality groups – proportion who consumed any content legally/illegally in the past three months
Legality Groups Content Type
Music Movies TV Shows Computer
Software
e-Books Video
Games
Any
Base= those who have consumedFootnote 1 in the previous three months 1721 1658 1719 683 706 681 2728
100% legal 68% 64% 66% 64% 70% 67% 74%
Mix of legal and illegal 28% 32% 30% 35% 29% 32% 21%
100% illegal 3% 4% 5% 1% 1% 1% 5%
Any illegalFootnote 5 32% 36% 34% 36% 30% 33% 26%
Base= all internet users 12+ 3252 3252 3252 3252 3252 3252 3252
100% legal 31% 28% 30% 12% 14% 13% 57%
Mix of legal and illegal 13% 14% 14% 7% 6% 6% 17%
100% illegal 2% 2% 2% <0.5% <0.5% <0.5% 4%
Any illegal 14% 16% 16% 7% 6% 7% 20%

The next table shows the demographic profile of online consumers who do not infringe (100% legal) and online consumers who do infringe, including both those who partially infringe (mix of legal and illegal) and those who completely infringe (100% illegal).

Table 4.1b Demographic profiles of consumers who infringe versus those who do not infringe
- All 12+ content consumers Legality Group
100% legal
(Non-infringing)
Mix of legal and illegal
(Some infringing)
100% illegal
(All infringing)
Any illegal
Base= those who have consumedFootnote 1 in the previous three months Base 2728 1985 611 132 743
Age 12-17 10% 10% 11% 6% 10%
18-34 31% 25% 51%* 28% 47%
35-54 32% 32% 30% 42%* 32%
55+ 28% 34%* 9% 24% 11%
Income <$20K 10% 8% 12% 14% 13%
$20-$39K 16% 16% 16% 18% 17%
$40-$59K 19% 19% 19% 14% 18%
$60-$79K 15% 16% 14% 14% 14%
$80-$99K 12% 13% 13% 8% 12%
$100K+ 17% 16% 16% 27%* 18%

We also explored the relationship between the use of virtual private networks (VPN) services and TV set-top boxes among consumers who did not consume infringing content online (100% legal) and those who consumed infringing content online, both those who partially infringe (mix of legal and illegal) and those who consumed all their content illegally.

Table 4.1c Use of VPN services or TV set-top boxes
- Internet users 12+ Legality Group
All 12+ content consumers 100% legal
(Non-infringing)
Mix of legal and illegal
(Some infringing)
100% illegal
(All infringing)
Base 3252 2728 1985 611 132
VPN Users 21% 25% 21% 42%* 20%
TV Set-top Box User 10% 12% 10% 21%* 7%

The following table shows the services used in the past three months to consume or share any type of content. It compares those who consumed infringing content, both partial (mix of legal and illegal content) and complete (100% illegal content), with those who only consumed legal content.

Table 4.1d: Services used for consuming or sharing content online in the past three months
Services used Legality Groups
All 12+ who  consumed or shared content 100% legal
(Non-infringing)
Mix of legal and illegal
(Some infringing)
100% illegal
(All infringing)
Base= those who have consumedFootnote 1 or shared in the previous three months 2758 2015 611 132
Netflix 64% 61% 82%* 30%
YouTube 36% 28% 65%* 25%
Facebook 28% 21% 58%* 11%
Website that collects links to free streams (e.g., watch-series) 23% 18% 45%* 17%
iTunes/App Store/Apple Store 21% 19% 29%* 4%
Google Play 18% 14% 36%* 3%
Spotify 14% 11% 26%* 9%
Amazon Prime 13% 11% 23%* 7%
BitTorrent software 13% 4% 41%* 23%
Amazon 12% 9% 23%* 2%
Amazon/Kindle 10% 9% 13%* -
Apple Music 10% 9% 19%* 1%
Crave TV 9% 7% 17%* 3%
Pirate Bay 8% 3% 25%* 14%
youtube-mp3.org 8% 5% 20%* 4%
Dailymotion 7% 4% 16%* 3%
Video Stream to File Converter (stream-ripper) 6% 4% 12%* 6%
CTV 5% 4% 8% 3%
Microsoft 5% 4% 9% 1%
Steam 5% 4% 11%* -
Torrentz 5% 3% 13%* 10%
Xbox Live 5% 4% 9% -
Net categoriesFootnote 6 - - - -
Licensed sites 74% 70% 92%* 52%
Social Networks 42% 36% 68%* 31%
Peer-to-Peer/Cyberlocker/ Linking sites 31% 21% 61%* 43%*
Stream-ripping 9% 5% 22%* 8%
Mean number of sites used 3 3 6 2

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5. Content Consumption Volumes

The metrics outlined so far have focused on results at an individual respondent level. The following table provides total consumption volume estimates for each of the content types (in the past three months, rounded to the nearest million in each case, and based on median consumption across all Canadians aged 12+). These volume numbers measure the number of unique music tracks, movies, TV show episodes, software, e-books and video games consumed online in the past three months. For greater clarity, respondents were asked to count as ten tracks a physical music CD they purchased in the past three months.

Table 5.1a Volume of content consumed (in millions)
Content Type Total Physical Digital
Music Volume 283m 57m 226m
- % of total 49% 20% 80%
Movies Volume 87m 14m 73m
- % of total 15% 16% 84%
TV Shows Volume 122m 3m 119m
- % of total 21% 3% 97%
Computer Software Volume 15m 3m 12m
- % of total 3% 23% 77%
Books Volume 42m 28m 15m
- % of total 7% 66% 34%
Video Games Volume 27m 11m 16m
- % of total 5% 42% 58%

It is important to note that the number of digital music tracks reported above reflects the number of unique music tracks streamed/accessed. That is, respondents were asked to count as one track a given music track that they had streamed/accessed multiple times in the past three months. This was done to reflect the methodology used in the UK and Australia and to ensure international comparability of data.

In the Canadian survey, we also asked respondents to count the total number of tracks they had streamed/accessed online in the past three months, counting each time they had streamed an individual track more than once. 

When comparing these numbers, we find that the median number of total music tracks streamed/accessed is 50, while the median number of unique tracks streamed/accessed is 20.

Table 5.1b Total versus unique music tracks streamed or accessed in the past three months
Type of Count -
Total Music Tracks Streamed/Accessed Median 50
Volume 288m
Unique Music Tracks Streamed/Accessed Median 20
Volume 133m

Next, we look at the volumes of digital content that were paid for versus freely consumed and those that were consumed legally versus illegally. To do this, we took the proportions of paid, free, legal and illegal within each content type and applied them to the respective volumes. As mentioned earlier in this report, volumes were calculated using medians.

Table 5.1c Paid, free, legal and illegal content in digital formats - volume of content consumed (in millions)
Content Type in Digital Format Paid Free Legal Illegal
Music Volume 84m 141m 194m 31m
- % of total 37% 63% 86% 14%
Movies Volume 38m 36m 61m 12m
- % of total 51% 49% 83% 17%
TV shows Volume 45m 74m 103m 16m
- % of total 38% 62% 86% 14%
Computer Software Volume 4m 8m 11m 1m
- % of total 31% 69% 92% 8%
e-Books Volume 8m 7m 13m 1m
- % of total 53% 47% 93% 7%
Video Games Volume 8m 7m 15m 1m
- % of total 53% 47% 95% 5%

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6. Consumer Spending

This section outlines the main findings related to consumer spending in the past three months across the six content types.

6.1. Quarterly Consumer Spending Among 12+ Year Olds

The table below shows, at the respondent level, the averageFootnote 7 spending within content types in the past 3 months across a number of expenditure categories. It also shows the proportions of the entire Canadian population (i.e. not just internet users) aged 12+ who claim to have spent any money on these items. The "Other" category incorporates merchandise (for all content types), music concerts or gigs, cinema tickets and movies purchased individually through pay-per-view. Online subscriptions were only asked about for music and movies in this survey. Spending surveyed in this research does not include subscriptions to TV services.

Table 6.1a Average consumer quarterly spending among 12+ year olds – all content types
Type of Spending Content Type
Music Movies TV Shows Computer
Software
Book
and
e-books
Video
Games
TotalFootnote 8
Base= all 12+ Mean % Mean % Mean % Mean % Mean % Mean % Mean %
Purchases/rentals in physical format $11 19% $7 15% $5 10% $11 12% $18 30% $17 19% $68 39%
Individual digital purchases $4 10% $3 11% $3 11% $5 6% $2 7% $8 9% $25 14%
Online subscriptions $3 10% $6 22% - - - - - - - - $9 5%
Other $47 26% $19 40% $4 3% - - $1 3% $4 5% $75 43%
TotalFootnote 8 $64 39% $35 53% $11 20% $16 13% $22 34% $28 22% $176 100%

The following table shows the averageFootnote 7 spending (digital and physical) for each content type among the legality groups.

Table 6.1b Average total consumer quarterly spending (digital and physical) among legality groups – all content types
Legality Group Base
All 12+
Content Type
Music Movies TV Shows Computer
Software
Books
and
E-books
Video
Games
Any
100% legal 2650 $54 $32 $8 $14 $21 $22 $151
Mix of legal and illegal 537 $119 $54 $31 $24 $26 $63 $317
100% illegal 115 $32 $23 $2 $8 $12 $13 $91

The next table shows the averageFootnote 7 quarterly spending (digital and physical) among 12+ year olds, broken out by a variety of demographic characteristics. It also provides the demographic spending profile of consumers who did not infringe (100% legal) and consumers who did consume infringing content online, both those who partially infringed (mix of legal and illegal content) and those who only consumed infringing content online (100% illegal).

Table 6.1c Average consumer quarterly spending demographic profile
- Legality Group
All 12+ 100% legal
(Non-infringing)
Mix of legal and illegal
(Some infringing)
100% illegal
(All infringing)
Base=all 12+ Base 3301 2650 537 115
Total Total $176 $151 $317* $91
Gender Male $205 $176 $346* $104
Female $150 $130 $282* $72
Age 12-17 $268 $210 $476* $107
18-34 $264 $248 $316* $92
35-54 $185 $167 $299* $93
55+ $90 $86 $185* $84
Region Atlantic $164 $158 $221* $107
Quebec $141 $98 $360* $62
Ontario $189 $170 $300* $79
Prairies $190 $161 $365* $136
British Columbia $190 $174 $274* $140
Income <$20K $105 $93 $175* $49
$20-$39K $147 $124 $283* $98
$40-$59K $154 $130 $270* $91
$60-$79K $171 $151 $274* $145
$80-$99K $221 $193 $350* $154
$100K+ $300 $281 $460* $58
Language English $186 $166 $304* $102
French $141 $97 $361* $63
Rural or Urban Urban $185 $160 $327* $92
Rural $120 $102 $237* $88

6.2. Quarterly Total Spending Estimates

While the previous subsection focused on results at an individual level, the following table outlines total spending estimates for each of the content types in the past three months, based on mean spendingFootnote 7 and rounded to the nearest million in each case. The following table shows the total amount spent across all 12+ year olds in Canada by content type. The percentages refer to the proportion of the total spending attributed to the specific category.

Table 6.2 Total quarterly spending estimates by content type and type of spending in millions
Type of Spending Content Type Total
Music Movies TV Shows Computer
Software
Books
and
E-books
Video
Games
Base=all  12+ Spend % Spend % Spend % Spend % Spend % Spend % Spend %
Purchases/ rentals in physical format $323m 17% $213m 20% $138m 40% $332m 70% $554m 84% $503m 58% $2,063m 39%
Individual digital purchases $120m 6% $103m 10% $95m 27% $145m 30% $72m 11% $249m 29% $784m 14%
Online subscriptionsFootnote 9 $75m 4% $184m 17% - - - - - - - - $259m 5%
Tickets $1,126m 58% $514m 48% - - - - - - - - $1,640m 31%
Merchandise $294m 15% $58m 5% $112m 33% - - $35m 5% $108m 13% $607m 11%
Total $1,938m $1,072m $345m $477m $661m $860m $5,353m

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7. Attitudes Toward Digital Activities and Copyright Infringement

This survey included several questions on attitudes with the intention of uncovering primary motivations for taking part in the activities covered in this research, i.e., downloading, streaming/accessing and sharing content online. The following chapter explores these in more detail.

7.1. Motivations for Using Paid Services

In an attempt to uncover the reasons why consumers do or do not download or stream/access infringing content online, and reasons why consumers pay or do not pay for content online, the survey asked questions about the primary motivations for their behaviour. Respondents who paid for any content online were asked:

"You indicated you have paid to download or stream/access [Content Types] in the past three months. What were your personal reasons for doing this rather than using services where you could have gotten them for free?"

It is important to note that when we ask about the use of paid services over free ones we are not necessarily implying that the latter are illegal. As we have seen for many of the content types, free services such as YouTube and Facebook are particularly popular when it comes to consuming and sharing content online. However, as well as assessing responses among those who simply paid for any content, it is also possible to compare the responses of those who consumed content online both legally and illegally with those who consumed content only legally. The table below outlines the main reasons cited, from a prompted list, for paying for online content, both at the overall level and among those who infringed and those who only consumed non-infringing content online.

Table 7.1 Motivations for using paid services
Motivations for using paid service Content Type
All 12+ content consumers 100% legal
(Non-infringing)
Mix of legal and illegal
(Some infringing)
100% illegal
(All infringing)
Base=those who paid for content online in the past three months 1394 1006 371 17
It's easier/more convenient 48% 47% 52% 42%
It's quicker 36% 33% 44%* 23%
They are better quality 34% 31% 42%* 21%
I don't want to use illegal sites 33% 39% 19% -
I want to support creators\industry 24% 24% 23% 22%
I fear they may have viruses/malware/spyware 24% 25% 21% 26%
I think it's morally wrong to use illegal sites 19% 22% 12% -
I can afford to pay 19% 19% 19% 12%
I prefer to pay 16% 19% 8% 7%
I don't think it is right to get them for free 13% 16% 6% 2%
I'm unaware of the free services available 10% 11% 7% 12%
I fear I might be caught 7% 7% 7% 2%
I don't know how to use the free services 8% 8% 6% 12%
Other 7% 7% 7% 21%

7.2. Motivations for Sharing Content

Respondents who shared any content online were asked:

"You indicated you have shared [Content Types] in the past three months. What were your personal reasons for doing this?"

The following table shows the main reasons given for sharing content online in the past three months, at the overall level, among those who consumed some infringing content, those who only consumed non-infringing content and those who only consumed infringing content.

Table 7.2 Motivations for sharing content
Motivations for sharing content Legality Groups
All 12+ content consumers 100% legal
(Non-infringing)
Mix of legal and illegal
(Some infringing)
100% illegal
(All infringing)
Base=those who shared content online in the past three months 486 270 202 14
It's easy to do 39% 35% 44% 40%
It's only fair 26% 25% 27% 14%
It's what everyone does 24% 22% 28% 11%
My friends/family can't access files themselves 22% 21% 24% 12%
I should be able to share my content with whomever I choose 19% 18% 21% 3%
I enjoy a sense of community by sharing content online 18% 17% 19% 12%
Unless I share content, I can't download other files myself 7% 5% 12%* -
I get benefits for doing so (e.g. faster downloads) 5% 3% 7% 9%
Other 9% 13% 3% 12%

7.3. Motivations for Consuming Illegally Instead of Paying

In this section we discuss the motivations for consuming content illegally online instead of paying for content. Respondents who indicated that they had infringed in the past three months were asked:

"You indicated you have downloaded, streamed or accessed [Content Types] in the past three months and that you may not have done so legally. What are your personal reasons for doing this?"

The main reasons given for not paying among content consumers who infringed are outlined in the following table.

Table 7.3 Motivations for consuming illegally instead of paying
Motivations for not paying Legality Groups
All 12+ content consumers Mix of legal and illegal
(Some infringing)
100% illegal
(All infringing)
Base=those who have consumed content illegally in the previous three months 1245 611 132
It's free 54% 61% 58%
It's easy/convenient 40% 47% 37%
It's quick 34% 42%* 28%
It means I can try something before I buy it 19% 25%* 11%
I can't afford to pay 19% 25% 19%
I think legal content is too expensive 11% 15% 16%
The content is not available on the legal services that I subscribe to and pay for 11% 16% 8%
I already owned content in another format 10% 11% 6%
The content I want is not available on legal services in Canada 10% 16% 8%
It's what my friends or family do 8% 12%* 3%
The Industry makes too much money 7% 8% 7%
I've already paid to see it\them at the cinema\in concert, etc. 6% 9% 3%
I don't want to wait for content to become available on legal services 6% 10% 6%
I don't think I should have to pay for files online 6% 6% 8%
I already spend enough on content 6% 8% 6%
No one suffers 2% 3% 3%
No one ever gets caught 1% 1% 1%
Other 17% 7% 14%

7.4. Motivations to Stop Downloading or Streaming Illegally

Respondents who reported having downloaded or streamed/accessed infringing content online were also asked:

"And which, if any, of the following do you think would make you stop downloading or streaming files illegally?"

The main reasons given among consumers who infringed are outlined in the following table.

Table 7.4 Motivations to stop downloading or streaming illegally
Discourage accessing content illegally Any illegal Mix of legal and illegal
(Some infringing)
100% illegal
(All infringing)
Base= those who have consumed content illegally in the previous three months 743 611 132
If legal services were cheaper 58% 36%* 22%
If everything I wanted was available legally 47% 30%* 17%
If I only had to subscribe to one service to get access to the content I want 38% 23% 15%
If everything I wanted was available legally online as soon as it was released elsewhere 36% 24%* 12%
If it is clearer what is legal and what isn't 32% 20% 12%
If legal services were more convenient\flexible 27% 20%* 7%
If legal services were better 26% 18%* 8%
If I thought I might be sued 26% 15% 11%
If a subscription service I was interested in became available 21% 17%* 4%
If I thought I might be caught 20% 13% 7%
If I knew where to go to see if something was illegal or not 20% 15%* 5%
If everyone else stopped doing it 19% 11% 8%
If my internet service provider (ISP) sent me a letter informing me my account had been used to infringe 19% 12% 7%
If friends or family were caught 14% 11% 3%
Nothing would make me stop 10% 4% 6%
If there were articles in the media about people being caught 8% 7%* 1%
Other 17% 4%* 13%
Don't know 31% 8% 23%

7.5. Confidence in Knowing What is and is Not Legal Online

Respondents with internet access were asked the following question:

'How confident are you that you know what is legal and what isn't in terms of downloading, streaming/accessing, and sharing content online?'

Table 7.5a Confidence in knowing what is and is not legal online
Confidence level Legality Groups
All 12+ content consumers 100% legal
(Non-infringing)
Mix of legal and illegal
(Some infringing)
100% illegal
(All infringing)
Base= all internet users 12+ 3252 1985 611 132
Net confident (very + slightly) 83% 83% 62% 58%

Respondents were also asked an open-ended question in order to understand what they perceived as being legal in terms of online services:

"What aspects of an online service which allows you to either download or stream/access content through the internet would make you trust it was legal?"

Table 7.5b Aspects of a site that make you trust it is legal
Aspects of a site that make you trust it is legal Total
Base= all internet users 12+ 3252
Trusted or secure site 33%
Payment or subscription required 14%
Authorized to download 10%
Do not download or stream content 7%
Ads shown 2%
Recommendations or reviews about the site 2%
Licensed or certified site 2%
It compensates artists 2%
It allows me to download 1%
Nothing 7%
Don't know 18%
Miscellaneous 2%

7.6. Motivations for Using Virtual Private Networks and TV Set-Top Boxes

This survey also explored the motivations for using Virtual Private Networks (VPN) and TV set-top boxes.

7.6.1. Virtual Private Networks

Respondents who use a VPN service were asked:

"Please tell us which of the following statements apply to you with regard to VPN services. VPN services create a private network using the internet."

Table 7.6.1 Motivations for using VPN services
Motivations for using VPN services Total
Base=those who use VPN services 710Footnote 10
I use VPN services to secure my communications and internet browsing details and history 57%
I use VPN services to access content like music, movies, TV series, e-books, etc. for free 36%
I use VPN services to access other countries' content like music, movies, TV series, e-books, etc. that is unavailable in Canada 32%
I use VPN services to access content like music, movies, TV series, e-books, etc. for a reasonable price 27%

7.6.2. TV Set-top Boxes

Respondents who use a TV set-top box were asked:

"You indicated earlier that you used a TV set-top box to access online content like music, movies and TV shows. Which of the following statements describe how you use your TV set-top box to access content?"

Table 7.6.2 Motivations for using TV set-top boxes
Motivations for using TV set-top boxes Total
Base=those who use TV set-top boxes 375Footnote 11
I use my TV set-top box to access the content I pay for 78%
I use my TV set-top box to access free content from legal sites and services 53%
I use my TV set-top box to access content that I own and are part of my personal library. 28%
I use my TV set-top box to access other content from sites I am not sure are legal or I know are not legal 16%
I use my TV set-top box to watch live sports from sites I am not sure are legal or I know are not legal 11%

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8. Infringement Notices

8.1. Infringement Notices and Actions Taken

In Canada, a copyright owner who thinks a person's internet account has been used to violate or "infringe" their copyright (e.g., by downloading or uploading the material without permission) can send a notice of alleged infringement to the Internet Service Provider (ISP). The ISP must then forward this notice to the person associated with the account that is suspected of having been used to violate or infringe copyright. We asked respondents if they or someone in their household ever received a notice from their ISP that their account had been used to violate or infringe copyright and what they did as a result of receiving the notice. The following table outlines the results.

Table 8.1 Infringement notices and actions taken
Infringement Notices Total
Base= those who have consumedFootnote 1 content in the previous three months - 2728
Received infringement notice Yes 10%
Past three months 8%
More than three months ago 8%
No 90%
Mean number received in the past three months 2.2
Mean number ever received 2.5
Base=those who have received an infringement notice 257Footnote 12
The notice raised my/someone in my household's awareness of copyright infringement. 38%
I/someone in my household took steps to ensure my home network was password protected to ensure only those authorized to use it could. 27%
I had a discussion with the people in my household about the alleged copyright infringement. 27%
I/someone in my household stopped downloading/streaming from illegal sites 24%
Nothing, I ignored it. 24%
I/someone in my household took steps to ensure our home network was more private (i.e., started using a VPN). 13%
I/someone in my household made a payment to the copyright owner to settle the allegation of infringement. 2%

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9. Stream-Ripping

Stream-ripping allows a person to turn a file being played on a streaming platform, such as Spotify or even YouTube, into one that can be downloaded and kept permanently on their device. Stream-ripping has seen considerable uptake and popularity over the past few years, with reports of growth by up to 141 per cent over a two-year period from 2014 to 2016 in the UK according to a 2017 study. The following section provides a preliminary look at stream-ripping in Canada. More specifically, it looks at the demographic profile of those who use stream-ripping and the services used to undertake such activity.

9.1. Demographic Profile of Users of Stream-Ripping Services

The following table provides a demographic profile of internet users and users of stream-ripping services.

Table 9.1 Demographic Profile of Stream RippersFootnote 13
- Total Internet Users Users of Stream-ripping Services
Base= all internet users 12+ Base 3252 354
Use stream-ripping service - 11% 100%
Gender Male 49% 62%*
Female 51% 38%
Age 12-17 8% 8%
18-34 27% 52%*
35-54 32% 27%
55+ 33% 14%*
Region Atlantic 7% 9%
Quebec 23% 18%*
Ontario 39% 37%
Prairies 18% 19%
British Columbia 14% 18%*
Language English 75% 81%*
French 24% 18%*

9.2. Services Used for Stream-Ripping

Respondents who used a service to stream-rip music or entertainment content were asked:

 "Which of the following, if any, have you used to stream-rip music or entertainment content?

The following table outlines the results.

Table 9.2 Services used to stream-rip
Services used to stream-rip Total
Base=those who stream-rip 354
A stream-ripping site 48%
Downloader apps 38%
A stream-ripping plugin 14%
A stream-ripping software 10%
None of the above 19%

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10. International Comparisons

The following chapter compares digital behaviour, levels of copyright infringement and average quarterly spending in Canada with those in Australia and the UK. Data from Australia and the United Kingdom have been sourced from the 2017 waves of their respective copyright infringement studies. It is important to consider that country results can be influenced by a number of variables beyond copyright law, including differences in market size and structure, language, broadcasting and cultural policy, social norms or access to high-speed internet service.

10.1. Digital Behaviour

The following table outlines the proportion of internet users aged 12+ who downloaded, streamed/accessed, or shared content for each of the six content types across jurisdictions. The "any" column is an aggregation across the six content types (for example, if someone downloaded and streamed both music and movies they would be counted only once within the overall proportion).

Table 10.1 Digital behaviour in the last three months among internet users aged 12+ – all content types
- Jursidiction Content Type
Music Movies TV Shows Computer Software e-Books Video Games Any
- Base= all internet users 12+ (varies by jurisdiction) - - - - - - -
Download Australia 26% 17% 16% 16% 12% 11% 47%
Canada 29%* 22%* 18%* 18%* 17%* 16%* 59%*
UK 21% 11% 11% 9% 10% 9% 38%
Stream or Access Australia 38% 36% 43% 17%* 12%* 15%* 65%
Canada 40% 41%* 44% 8% 8% 10% 73%*
UK 32%* 26% 35%* 8% 7% 9% 54%
Share Australia 7% 5% 4% 3% 2% 3% 12%
Canada 11%* 7%* 6%* 3% 3%* 3% 28%*
UK 6% 2% 2% 1%* 1% 3% 9%
Consume (Download or stream/access) Australia 43% 39% 45% 22% 16% 18% 69%
Canada 48% 46% 48% 20% 20% 20% 80%
UK 37% 28% 37% 13%* 13% 14% 59%

10.2. Levels of Copyright Infringement

The following two tables look at the proportion of consumers and all internet users 12+ across jurisdictions who have consumed any content online illegally over the past three months.

Table 10.2a Legality groups – proportion who consumed any content illegally in the past three months
Level of copyright infringement (Any illegal) Australia Canada UK
Base= those who have consumedFootnote 1 content in the previous three months - - -
Any of the selected content 38%* 26% 25%
Music 32% 32% 18%*
Movies 38% 36% 21%*
TV Shows 25% 34%* 22%
Software NA 36%* 26%
e-Books NA 30%* 11%
Video Games 24% 33%* 16%
Table 10.2b Legality groups – proportion who consumed any content illegally in the past three months
Level of copyright infringement (Any illegal) Australia Canada UK
Base= all internet users 12+ 2607 3252 4573
Any of the selected content 23% 20% 15%*
Music 13% 14% 7%*
Movies 14% 16%* 6%
TV Shows 10% 16%* 8%
Software NA 7%* 3%
e-Books NA 6%* 1%
Video Games 4% 7%* 2%

10.3. Average Quarterly Spending

The following table outlines the average quarterly spending among all 12+ internet users across jurisdictions. For comparability purposes, we have converted all results to Canadian dollars. To do this, we used the Bank of Canada exchange rate for March 20, 2017, which is a date that corresponds to when both Australia and the UK undertook their last survey.

Table 10.3. Average consumer quarterly spending across jurisdictions among all internet users
Average quarterly spending Jurisdiction
Australia
($CAD)
Canada
($CAD)
UK
($CAD)
Base=all 12+ - 2607 3301 4573
Physical purchases/rentals Music $17 $11 $7*
Movies $13* $7 $8
TV Shows $8* $5 $5
Software NA $11* $7
Books NA $18* $13
Video Games $20 $17 $12*
Individual digital purchases Music $8* $4 $3
Movies $4 $3 $2
TV Shows $5 $3 $2
Software NA $5* $2
e-Books NA $2 $2
Video Games $9 $8 $4*
Online subscriptions Music $16* $3 $6
Movies $9* $6 $2
TV Shows $9 NA NA
Software NA NA NA
e-Books NA NA NA
Video Games NA NA NA
Other spending Music $58* $47 $23
Movies $42* $19 $18
TV Shows $3 $4 $2
Software NA NA NA
Books NA $1 $3
Video Games $7* $4 $4
Total Music $100* $64 $39
Movies $68* $35 $33
TV Shows $25* $11 $9
Software NA $16* $9
Books NA $22* $17
Video Games $37* $28 $20

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11. Methodology

11.1. Methodological Overview

11.1.1. Canadian Adaptation

The methodology used was based on the United Kingdom Intellectual Property Office (UKIPO) "Online Copyright Infringement Tracker" methodology and survey, adapting it to the Canadian context. This approach enabled an informed comparison of online consumption patterns and attitudes toward and prevalence of digital copyright infringement in Canada with that in the UK and Australia, which has also completed a similar survey. The Canadian survey was adapted to the Canadian context and included a telephone sample instead of the in-person sample collected in the UK. Furthermore, it included a detailed introduction that responds to anticipated concerns and sets the context of the questions, along with parental consent where and as required by the Government of Canada and the Marketing Research and Intelligence Association (MRIA).

The research asked respondents about their behaviours in the previous three months with online content and assessed the levels of infringement within wider patterns of consumer behaviour and content consumption. This methodology involved conducting 3,048 15-minute online questionnaires among those under 65 years old, complemented by 253 telephone survey completions among those aged 65+. This approach addressed the lack of national data related to frequency of internet usage that was available at time of design. Please note, data on frequency of internet usage became available at a later time and was included in the weighting. However, at the time of design, the true online vs. offline split among the 65+ age group was unknown and would have created a significant weighting issue when dealing with this age group. By having aged 65+ all interviewed by telephone, we no longer need to be concerned about the correct online versus offline split since we expected to get a good estimate of this online versus offline split from the telephone sample. For Canadians under 65, the proportion that is online is so high (94%) that it was believed that we could achieve a representative sample by only contacting them online.

11.1.2. UK Methodology

The general methodology for the UK research was established in two 2010 reports. To determine the most effective and robust survey methodology, researchers in the UK set out criteria and tested three core methodologies alongside each other in order to test the representativeness, honesty of responses, and consumer understanding.

The honesty of responses in surveying online copyright infringement, and the sensitivity around its illegality, was specifically addressed in the methodology. To accurately measure the level of online copyright infringement, the UK methodology questioned respondents in a way that minimized suspicion, conveyed a level of trust and reassured respondents that there would be no repercussions from any admission. This is done primarily through constructing a questionnaire structure that ensured the respondents were comfortable with answering the questions and could see the logic or point of the survey.

11.1.3. Categories of Websites and Services Used

The websites and services used to consume online content were grouped into four categories: licensed, social networks, peer-to-peer/cyberlocker/linking and stream-ripping. Details of how each service was assigned can be found at the end of this chapter.

11.1.4. Questionnaire

The UK study questionnaire was used as a basis for the survey, but underwent a number of refinements in order to shorten it to the targeted length (15 minutes) for the Canadian survey. In particular:

11.1.5. Survey Pre-test

A telephone pre-test was undertaken from October 30 to November 1, 2017, obtaining 10 English and 12 French completions, including probing questions. The results were reviewed to ensure the survey was working as expected and that the questions were being interpreted as expected. Based on the results of the pre-test, additional definitions were provided to help respondents, and a split sample was employed to bring the telephone survey down to the desired 15-minute survey. The sample was split so that each respondent only answered the detailed content sections of the survey for three content types.

An online pre-test was undertaken on November 6, obtaining 10 English and 10 French completions, including probing questions. The results were reviewed to ensure the survey was working as expected and that the questions were being interpreted as expected. Based on the results of the pre-test, minimal changes were made to the survey and, as such, the results of the 20 completes were included in the final data set.

11.1.6. Sample Design and Selection

Sampling was designed to obtain a sample of 3,250 Canadians; 3,000 aged 12-64 years via an online survey and 250 aged 65+ via a telephone survey.  Due to the complex nature of the survey and budget, we conducted a large online sample that was supplemented with a smaller telephone sample that targeted older Canadians. Older Canadians are more likely to be low or non-internet users. The data was then blended and weighted to the general population. This approach allowed us to have better access and information from those most likely to be low or no internet users.

To ensure large enough base sizes for regional analyses, we implemented separate and disproportionate regional and proportionate age quotas. Detailed quotas and final completions can be found in the following tables.

Table 11.1.6a Sampling Quotas and Completions – Region
Region Sampling Quotas and Completions
Quota Completions Quota Completions
Atlantic 500 475 50 50
Quebec 600 607 50 50
Ontario 900 947 50 52
Manitoba and Saskatchewan 300 284 25 25
Alberta 300 315 25 25
British Columbia and Territories 500 420 50 51
Total 3000 3048 250 253
Table 11.1.6b Sampling Quotas and Completions – Age
Age Sampling Quotas and Completions
Quota (+/- 5%) Completions
12-17 285 296
18-34 942 989
35-54 1173 1133
55-64 600 630
65+ 250 253
Total 3,250 3301

For the online sample, a regionally disproportionate sample of Canadians was drawn from the Kantar TNS proprietary panel to achieve 3,000 completed surveys. The sample was stratified to ensure age and regional quotas were met. For the telephone portion of the survey, a landline sample was provided by an internal random number generator that randomizes the last four digits of the phone number based on known area code/exchange combinations. The person answering the phone was selected for the study if they were 65+ years of age. If they were not, the interviewer asked to speak with someone who was home and was 65+.

11.1.7. Survey Administration

The online survey was conducted using computer assisted web interviewing (CAWI) technology while the telephone survey was conducted using computer assisted telephone interviewing (CATI) technology. CAWI/CATI ensured the interview flowed as it should with pre-programmed skip patterns. It also controlled responses to ensure appropriate ranges and data validity. The CATI system also controls automated scheduling and call-backs to ensure all appointments are adhered to.

Telephone interviewing was conducted by fully trained interviewers and supervisors. A minimum of five per cent of all interviews were independently monitored and validated in real time.

Sample for both the CAWI and CATI survey were imported directly into the survey to ensure accurate recording of sample variables, such as region.  Surveys were conducted in English or French as chosen by the respondent. All participants were informed of the general purpose of the research, they were informed of the sponsor and the supplier, and that all of their responses would be confidential. As well, the survey was registered with the Survey Registration System.

The online survey was conducted from November 7-27, 2017.  In total 3,048 surveys were completed. The average survey length was 15 minutes. The telephone survey was conducted from November 10-20, 2017. In total, 253 surveys were completed. The average survey length was 15 minutes.

11.1.8. Timing

Both surveys were run concurrently in field in order to avoid bias in the data. The Canadian surveys were not run concurrently with the seventh wave of the similar UK study or the similar 2017 Australia study, which were both completed in March 2017.

11.1.9. Margin of Error

As mentioned previously, panel sample was used for the online portion of this study and, as such, margin of error does not apply. For the telephone portion of the survey, a sample of 253 aged 65+ drawn from the Canadian adult population would produce a margin of error of +/-6.2 per cent 19 times out of 20. Sub-groups have larger margins of error.

11.1.10. Weighting

Weighting adjustments were applied to the final edited, clean data to ensure that the data were representative of the 18+ population of Canada based on the 2016 Census. The data were weighted by age within gender and within region, and to match the Canadian population using 2016 Census data. During fieldwork, national data on frequency of internet usage became available and, as such, it was also included in the weighting. National data on frequency of internet usage were taken from Statistics Canada's General Social Survey: Canadians at Work and Home, released on November 14, 2017.  The following is the breakdown of actual and weighted completions.

Table 11.1.10a Data by Region, Age, Gender and Frequency of Internet Usage (Unweighted)
Age Region Frequency of Internet Usage Males Females
12-34 Atlantic Several times a day or Once a day 60.0 114.0
12-34 Atlantic 5-6 days a week, 2-4 days a week, once a week 4.0 4.0
12-34 Atlantic 2-3 times a month, once a month, less often, or DK 4.0 4.0
12-34 Quebec Several times a day or Once a day 70.0 98.0
12-34 Quebec 5-6 days a week, 2-4 days a week, once a week 6.0 6.0
12-34 Quebec 2-3 times a month, once a month, less often, or DK 6.0 6.0
12-34 Ontario Several times a day or Once a day 208.0 277.0
12-34 Ontario 5-6 days a week, 2-4 days a week, once a week 7.0 12.0
12-34 Ontario 2-3 times a month, once a month, less often, or DK 7.0 12.0
12-34 MB,SK,AB,BC Several times a day or Once a day 166.0 237.0
12-34 MB,SK,AB,BC 5-6 days a week, 2-4 days a week, once a week 7.0 9.0
12-34 MB,SK,AB,BC 2-3 times a month, once a month, less often, or DK 7.0 9.0
35-64 Atlantic Several times a day or Once a day 122.0 166.0
35-64 Atlantic 5-6 days a week, 2-4 days a week, once a week 2.0 1.0
35-64 Atlantic 2-3 times a month, once a month, less often, or DK 2.0 1.0
35-64 Quebec Several times a day or Once a day 179.0 230.0
35-64 Quebec 5-6 days a week, 2-4 days a week, once a week 6.0 8.0
35-64 Quebec 2-3 times a month, once a month, less often, or DK 6.0 3.0
35-64 Ontario Several times a day or Once a day 194.0 225.0
35-64 Ontario 5-6 days a week, 2-4 days a week, once a week 10.0 8.0
35-64 Ontario 2-3 times a month, once a month, less often, or DK 3.0 3.0
35-64 MB,SK,AB,BC Several times a day or Once a day 237.0 345.0
35-64 MB,SK,AB,BC 5-6 days a week, 2-4 days a week, once a week 6.0 10.0
35-64 MB,SK,AB,BC 2-3 times a month, once a month, less often, or DK 6.0 3.0
65+ Atlantic Several times a day or Once a day 18.0 16.0
65+ Atlantic 5-6 days a week, 2-4 days a week, once a week 4.0 5.0
65+ Atlantic 2-3 times a month, once a month, less often, or DK 2.0 5.0
65+ Quebec Several times a day or Once a day 19.0 16.0
65+ Quebec 5-6 days a week, 2-4 days a week, once a week 1.0 6.0
65+ Quebec 2-3 times a month, once a month, less often, or DK 8.0 6.0
65+ Ontario Several times a day or Once a day 18.0 16.0
65+ Ontario 5-6 days a week, 2-4 days a week, once a week 5.0 6.0
65+ Ontario 2-3 times a month, once a month, less often, or DK 7.0 6.0
65+ MB,SK,AB,BC Several times a day or Once a day 33.0 42.0
65+ MB,SK,AB,BC 5-6 days a week, 2-4 days a week, once a week 7.0 8.0
65+ MB,SK,AB,BC 2-3 times a month, once a month, less often, or DK 4.0 7.0
Table 11.1.10b Data by Region, Age, Gender and Frequency of Internet Usage (Weighted)
Age Region Frequency of Internet Usage Males Females
12-34 Atlantic Several times a day or Once a day 31.1 30.9
12-34 Atlantic 5-6 days a week, 2-4 days a week, once a week 1.2 1.2
12-34 Atlantic 2-3 times a month, once a month, less often, or DK 1.2 1.2
12-34 Quebec Several times a day or Once a day 115.4 113.6
12-34 Quebec 5-6 days a week, 2-4 days a week, once a week 4.5 4.4
12-34 Quebec 2-3 times a month, once a month, less often, or DK 4.5 4.4
12-34 Ontario Several times a day or Once a day 205.5 202.4
12-34 Ontario 5-6 days a week, 2-4 days a week, once a week 8.0 7.9
12-34 Ontario 2-3 times a month, once a month, less often, or DK 8.0 7.9
12-34 MB,SK,AB,BC Several times a day or Once a day 175.9 170.9
12-34 MB,SK,AB,BC 5-6 days a week, 2-4 days a week, once a week 6.8 6.6
12-34 MB,SK,AB,BC 2-3 times a month, once a month, less often, or DK 6.8 6.6
35-64 Atlantic Several times a day or Once a day 44.5 47.5
35-64 Atlantic 5-6 days a week, 2-4 days a week, once a week 4.8 9.2
35-64 Atlantic 2-3 times a month, once a month, less often, or DK 3.8 9.2
35-64 Quebec Several times a day or Once a day 154.3 155.8
35-64 Quebec 5-6 days a week, 2-4 days a week, once a week 29.2 16.7
35-64 Quebec 2-3 times a month, once a month, less often, or DK 29.2 13.0
35-64 Ontario Several times a day or Once a day 245.8 262.6
35-64 Ontario 5-6 days a week, 2-4 days a week, once a week 25.8 27.5
35-64 Ontario 2-3 times a month, once a month, less often, or DK 19.8 21.1
35-64 MB,SK,AB,BC Several times a day or Once a day 203.6 209.0
35-64 MB,SK,AB,BC 5-6 days a week, 2-4 days a week, once a week 37.7 21.9
35-64 MB,SK,AB,BC 2-3 times a month, once a month, less often, or DK 37.7 16.8
65+ Atlantic Several times a day or Once a day 11.6 13.7
65+ Atlantic 5-6 days a week, 2-4 days a week, once a week 3.0 3.6
65+ Atlantic 2-3 times a month, once a month, less often, or DK 8.4 9.9
65+ Quebec Several times a day or Once a day 36.8 45.3
65+ Quebec 5-6 days a week, 2-4 days a week, once a week 9.5 44.4
65+ Quebec 2-3 times a month, once a month, less often, or DK 26.5 44.4
65+ Ontario Several times a day or Once a day 55.8 67.9
65+ Ontario 5-6 days a week, 2-4 days a week, once a week 14.5 66.5
65+ Ontario 2-3 times a month, once a month, less often, or DK 40.1 66.5
65+ MB,SK,AB,BC Several times a day or Once a day 43.6 50.8
65+ MB,SK,AB,BC 5-6 days a week, 2-4 days a week, once a week 11.3 13.2
65+ MB,SK,AB,BC 2-3 times a month, once a month, less often, or DK 31.4 36.5

11.1.11. Online Completion Rate

A total of 62,000 invitations were sent, of which n=3,048 completed the survey. The overall completion rate achieved for the online study was 47%. The following table outlines the sample disposition and response rate as per the MRIA guidelines.

Table 11.1.11 Completion Rate
Total Invitations Sent 62000
Contacts 6784
Completes 3048
Break Offs 968
Over Quota 2241
Non-Qualifiers 527
Completion Rate 47%
Incidence Rate 85%
52% with Quota Fails

11.1.12. Telephone Response Rate

A total of 1,716 Canadian phone numbers were dialed, of which n=253 completed the survey.  The overall response rate achieved for the telephone study was 21.4%. The following table outlines the sample disposition and response rate as per the MRIA guidelines.

Table 11.1.12 Response Rate Calculation
Total Numbers Attempted 1716
Invalid 112
NIS 109
Fax/Modem 1
Business/Non-Residential 2
Unresolved (U) 635
Busy 4
No Answer 324
Answering Machine 307
In-scope - non-responding (IS) 626
Language problem 12
Illness, incapable 9
Selected respondent not available 162
Household refusal 396
Respondent refusal -
Qualified respondent break-off 47
In-scope - Responding units (R) 343
Language disqualify 0
No one 65+ 93
Quota full 0
Other disqualify 0
Completed interviews 250
Response Rate = R/(U+IS+R) 21.4

11.1.13. Non-response Bias

The response rate for the telephone survey was 21.4%. The expected response rate for a telephone survey of this type with a similar field length is between three and five per cent. In order to maximize response Kantar TNS undertakes the following:

To address the issue of response bias, data were weighted to be representative of the Canadian population.

11.1.14. Tabulated Data

Detailed tables are included under separate cover.

11.1.15. Website and Service Categories NETS Assignment

Table 11.1.15a Service nets Assignment for Music
Music Assignment
Apple Music Licensed
bandcamp Licensed
BitTorrent software P2P/Cyber/Link
CBC Music / Ici musique Licensed
Facebook Social Network
Free Music Download app (on a mobile phone or tablet) Other
Freegal music Licensed
FTP software P2P/Cyber/Link
Google or other search engine Other
Google Play Music Licensed
Hoopla Licensed
iHeartRADIO Licensed
iTunes / Apple Store Licensed
Kickass Torrents P2P/Cyber/Link
Kodi Other
Last FM Licensed
limetorrents P2P/Cyber/Link
Microsoft Music Store / XBox Licensed
Napster Licensed
Pirate Bay P2P/Cyber/Link
Slacker Radio Licensed
Sony Entertainment Network / PlayStation Network Licensed
Soundcloud Licensed
Spotify Licensed
Stingray Music Licensed
Tidal Licensed
Uploaded P2P/Cyber/Link
Video Stream to MP3 Converter (stream-ripper) Stream-ripping
YouTube / Vimeo Social Network
youtube-mp3.org Stream-ripping
Table 11.1.15b Service NETS Assignment for Movies
Movies Assignment
Amazon Prime Licensed
BitTorrent Software P2P/Cyber/Link
Cineplex Store Licensed
Crackle Licensed
Crave TV Licensed
Dailymotion Social Network
Facebook Social Network
Fandor Licensed
Google or other search engine Other
Google Play Licensed
Gostream P2P/Cyber/Link
Hoopla Other
iTunes / App Store / Apple Store Licensed
Kanopy Licensed
Kodi Other
Movie Central on Demand Licensed
Movie Network Online / TMN Go / Super écran GO Licensed
Mywatchseries P2P/Cyber/Link
Netflix Other
Openload P2P/Cyber/Link
Pirate Bay P2P/Cyber/Link
PrimeWire P2P/Cyber/Link
Rarbg P2P/Cyber/Link
Rogers Anyplace TV Licensed
Solarmoviez P2P/Cyber/Link
Sony Entertainment Network / PlayStation Network Licensed
Sundance Now Licensed
Video Stream to File Converter (stream-ripper) Stream-ripping
Xbox Video Licensed
YouTube Social Network
youtube-mp3.org Stream-ripping
Table 11.1.15c Service NETS Assignment for TV Shows
TV Shows Assignment
Amazon Prime Licensed
BitTorrent Software P2P/Cyber/Link
CBC TV / ICI Tou.tv Licensed
cpasbien P2P/Cyber/Link
Crackle Licensed
Crave TV Licensed
CTV Licensed
Dramafever Licensed
Facebook Social Network
Global TV / Global Go Licensed
Google or other search engine Other
Google Play Licensed
HBO Canada on Demand Licensed
Hoopla Other
illico.tv Licensed
iTunes / App Store / Apple Store Licensed
Kodi Other
Mywatchseries P2P/Cyber/Link
Netflix Licensed
Noovo en direct Other
Openload P2P/Cyber/Link
Pirate Bay P2P/Cyber/Link
PrimeWire P2P/Cyber/Link
Rarbg P2P/Cyber/Link
Rogers Anyplace TV Licensed
Shaw GO Licensed
Software or service used to convert an online stream to a file Stream-ripping
Sundance Now Licensed
Tubi TV Licensed
TVA Licensed
Video stream to file converter (stream-ripper) Stream-ripping
YouTube / Vimeo Social Network
youtube-mp3.org Stream-ripping
Table 11.1.15d Service NETS Assignment for Video Games
Video Games Assignment
Amazon Licensed
Big Fish Licensed
BitTorrent Software P2P/Cyber/Link
Direct2Drive Licensed
eDoneky / eMule P2P/Cyber/Link
Facebook Social Network
FTP Software P2P/Cyber/Link
Gnutella P2P/Cyber/Link
Google or other search engines Other
Google Play Licensed
Green Man Gaming Licensed
Hosting Services (e.g. MediaFire, Dropbox) Other
Iplay Licensed
iTunes / App Store / Apple Store Licensed
Miniclip Licensed
Nintendo eShop Licensed
Origin Licensed
Pirate Bay P2P/Cyber/Link
Rargb P2P/Cyber/Link
Reddit Social Network
Sony Entertainment Network – PlayStation Network Licensed
Steam Licensed
Twitch Licensed
Ubisoft store / Uplay shop Licensed
Wii Shop Channel Licensed
Windows Store Licensed
Xbox Live Licensed
Table 11.1.15e Service NETS Assignment for Books
Books Assignment
Amazon / Kindle Licensed
Archambault Licensed
BitTorrent software P2P/Cyber/Link
Chapters / Indigo Licensed
eBooks.com Licensed
ebooksgratuits P2P/Cyber/Link
eDonkey / eMule P2P/Cyber/Link
Facebook Social Network
FTP Software P2P/Cyber/Link
Gnutella P2P/Cyber/Link
Goodreads Social Network
Google or other search engines Other
Google Play / Android Marketplace Licensed
Hoopla Licensed
Hosting Services (e.g. Media Fire, Dropbox) Other
iBookstore / Apple Store Licensed
Kobo Licensed
Leslibraires Licensed
MaBiblio Other
Overdrive Licensed
Pirate Bay P2P/Cyber/Link
Public Library / Bibliothèque municipale Other
Renaud-Bray Licensed
Scribd Licensed
TumbleBook Licensed
wikibooks.org P2P/Cyber/Link
Table 11.1.15f Service NETS Assignment for Software
Software Assignment
Amazon Licensed
App Store / Apple Store Licensed
BitTorrent Software P2P/Cyber/Link
Cnet Social Network
eDonkey / eMule P2P/Cyber/Link
Facebook Social Network
File Hippo Licensed
FTP Software P2P/Cyber/Link
GitHub Social Network
Gnutella P2P/Cyber/Link
Google or other search engines Other
Hosting services (e.g. MediaFire, Dropbox) Other
Microsoft Licensed
Pirate Bay P2P/Cyber/Link
Reddit Social Network
Snapfiles Licensed
Softpedia Licensed

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12. Appendix A: Survey Instrument

12.1. English Survey

Q111 - Tele_intro: Telephone Intro

Single coded

Not back

Hello/Bonjour my name is insert name, from Kantar TNS. We are currently conducting a survey on behalf of the Government of Canada on the internet usage and habits of Canadians such as downloading, streaming and sharing.  The information collected will be used to inform and develop public policy.

Would you prefer that I continue in English or French? Préférez‑vous poursuivre en français ou en anglais?

Your participation in this survey is voluntary. Your responses will be kept entirely confidential and anonymous. This survey is registered with the Marketing Research and Intelligence Association (MRIA) and will take about 15 minutes to complete.

[If asked: TNS is a professional research company hired by the Government of Canada to conduct this survey]

[If asked: MRIA # 20171026-970Q and portal is surveyverification.ca]

[If asked: TNS privacy policy can be found here: http://www.tnscanada.ca/privacy-policy.html]

Normal

  1. English
  2. French

Scripter notes: for telephone only


Q001 - Pref_lang: Preferred Language

Single coded

Not back

In which language do you wish to complete the survey?

Please select one.

Normal

  1. English
  2. French

Scripter notes: online only


Q002 - Display_1: Introduction

Text

Not back

Thank you for coming to our site. We are currently conducting a survey on behalf of the Government of Canada on the internet usage and habits of Canadians such as downloading, streaming and sharing.  The information collected will be used to inform and develop public policy.

Your participation in this survey is voluntary.  Your responses will be kept entirely confidential. This survey is registered with the Marketing Research and Intelligence Association (MRIA)(20171026-970Q) and can be verified here surveyverification.ca. The survey will take about 15 minutes to complete.

Scripter notes: online only

Hyperlink: surveyverification.ca

Client notes: The Kantar TNS privacy policy link is imbedded in the survey invitation and can be found here

http://www.tnscanada.ca/privacy-policy.html


Q003 - Q080: Number of Children

Multi coded

Not back | Min = 1

Please indicate the number of children in each age group that live in your household.

Normal

  1. No children live in my household
  2. 0-5 *Open
  3. 6-11 *Open
  4. 12-14 *Open
  5. 15-17 *Open

Scripter notes: online only


B003 - B003: Youth Section

Begin block

Scripter notes: Show Youth Section to Online Parents only.


Ask only if Q003 - Q080,4,5

Q004 - Q082: Youth Participation

Single coded

Not back

You indicated that you have a [child/children] between the age of 12 and 17. We would like to invite your child to participate in a voluntary research survey about internet usage and behavior such as downloading, streaming and sharing content, which can be from both authorized or unauthorized web sites. This survey will be used to better understand how we can develop policy in these areas. The survey will take about 15 minutes to complete. Your child's responses will be kept strictly confidential to the degree permitted by the technology used. We are taking extensive precautions to protect the confidentiality of your child's data and will not link your child's responses with their name or other personal identifying information.

Do we have your permission to have your child participate in this survey?

Normal

  1. I consent to allowing my child to participate in this survey
  2. I do not consent to allowing my child to participate in this survey
    •  Go to screen out

Scripter notes: online only

Instruction: only ask until the youth quota is filled

Text substitute [child] if 1 indicated at Num_CHLD code 4 or 5
Text substitute [children] if more than 1 indicated at Num_CHLD code 4 and/or 5
Text substitute [your child] if 1 indicated at Num_CHLD code 4 or 5
Text substitute [one of your children] if more than 1 indicated at Q080 code 4 and/or 5


Ask only if Q004 - Q082,1

Q114 - Name_authorization: Parent Name to Authorize Permission

Open

Not back

Please provide your full name in the space provided. Please remember this information is only being collected to record permission from the parent/guardian for your child's participation in this survey. Your name will not in any way be tied to the responses provided by your child. As a reminder, all information collected during this survey will be completely confidential and in no way be attributed to any individual person.


Q005 - Display_2: Youth Introduction

Text

Not back

It will take your child about 15 minutes to complete the survey. As always, his or her individual survey responses are completely confidential.  

Please feel free to help your child by answering any questions he or she may have. However, please do not influence his or her answers.

Now we would like to ask your child some questions. Please have your child come to the computer. 

To begin the survey, just click on the button below!

Scripter notes: online only


Q113 - DSP_YTH_INTR: Display Youth Introduction

Single coded

Not back

Your parent/guardian has provided permission for you take part in a 15 minute survey we are conducting on behalf of the Government of Canada.  The survey is about how Canadians use the internet to download, stream and share information. The information will be used to help the government understand how Canadians use the internet.

There are no right or wrong answers and we will not share your specific answers with anyone so, please be as honest as possible.  Do we have your permission to continue?  

Normal

  1. Yes
  2. No
    •  Go to screen out

B003 - B003: Youth Section

End block


Q006 - Q002: Age

Single coded

Not back

In what year were you born?

Normal

  1. Year Born: *Open
  2. Prefer not to answer

Ask only if Q006 - Q002,10

Q105 - Q105: Age Categories

Single coded

Not back

Would you be willing to indicate in which of the following age categories you belong?

Normal

  1. 12-15
  2. 16-17
  3. 18 to 34
  4. 35 to 49
  5. 50 to 54
  6. 55 to 64
  7. 65 or older
  8. Prefer not to answer
    •  Go to screen out

Scripter notes: Autopopulate based on Birth Year

For online GENPOP- terminate if 65+
For online parent - terminate if not 12-17
For telephone- Terminate if not 65+


Q106 - Postal_Code: Postal Code

Alpha

Not back

What are the first three digits of your postal code?

Scripter notes: Add a prefer not to answer


Q007 - Hidden_Variable_Province_Territory: Hidden variable province/territory

Single coded

Not back

Please use the first letter of the postal code to code the province or territory.

If Prefer not to answer at Postal Code , show this question here, with this question text.  and remove the Letters besides the provinces.

"Can you indicate which of the following regions you are from?"  (Read list for telephone).

Normal

  1. Newfoundland and Labrador: A
  2. Nova Scotia: B
  3. Prince Edward Island: C
  4. New Brunswick: E
  5. Eastern Quebec: G
  6. Metropolitan Montréal: H
  7. Western Quebec: J
  8. Eastern Ontario: K
  9. Central Ontario: L
  10. Metropolitan Toronto: M
  11. Southwestern Ontario: N
  12. Northern Ontario: P
  13. Manitoba: R
  14. Saskatchewan: S
  15. Alberta: T
  16. British Columbia: V
  17. Northwest Territories and Nunavut: X
  18. Yukon: Y
  19. Prefer not to answer

Scripter notes: Terminate if Prefer not to answer.


Q107 - Hidden_variable_urban_rural: Hidden Variable Urban/Rural

Single coded

Not back

Please use the second digit of the postal code to code to code rural/urban. if the second digit is "0" code rural. all others are coded urban

If Prefer not to answer at Postal Code , show this question here, with this question text. 

"Can you indicate if you reside in an urban or rural community?"  

Normal

  1. Urban
  2. Rural

B002 - B002: Screening

End block


B004 - B004: Section A

Begin block


Q008 - QA: Ways to Access Internet

Multi coded

Not back | Min = 1

In which of the following ways do you access the internet or online content?

DTS online: Select as many as apply.

DTS TEL: read list

Normal


Ask only if not Q008 - QA,997,998

Q009 - QD: Internet Access Frequency

Single coded

Not back

Thinking of all the things you use the internet for, and regardless of where and how you access it, please tell me overall how often you personally access the internet?

DTS online: Please select one.

DTS TEL: read list if necessary

Normal


Q010 - QD3: VPN Access

Multi coded

Not back | Min = 1

DTS online: Please tell us which of the following statements apply to you with regard to VPN services. VPN services create a private network using the internet. 

TEL: Please tell me which of the following statements apply to you with regard to VPN services. (if necessary] VPN services create a private network using the internet. 

DTS online: Please select as many as apply.

DTS TEL: read list

  1. I use VPN services to access content like music, movies, TV series, books, etc. for free
  2. I use VPN services to access other countries' content like music, movies, TV series, books, etc. that is unavailable in Canada
  3. I use VPN services to secure my communications and internet browsing details and history
  4. I use VPN services to access content like music, movies, TV series, books, etc. for a reasonable price
  5. I have heard about VPN services but I never use them*Position fixed *Exclusive
  6. I don't know what VPN services are*Position fixed *Exclusive

B004 - B004: Section A

End block


B005 - B005: Section B

Begin block


Q011 - DISPLAY_3: Section B Introduction

Text

Not back

DTS online: Throughout this survey we will ask you about three types of online activity. To clarify the terminology:

Streamed or Accessed – By this we mean that you viewed, listened or played content online without downloading a copy. For example, watching TV shows on Netflix or listening to music through services such as Spotify.

Downloaded – By this we mean that you transferred a copy of the file from the Internet to your device. For example, downloading a music track to your computer through iTunes. 

Shared – By this we mean that you made the file publicly available, or sent or uploaded it online for someone else to download or stream\access. For example, sharing files on your computer through an online service such as YouTube or a peer to peer service such as Bit Torrent. This does not include sharing links online.

DTS telephone: Throughout this survey I will ask you about three types of online activity: streaming, downloading and sharing. I will explain these as they come up in the survey.

Scripter notes: show to online only


Q012 - SCRPT_NOTE: Scripter Note

Text

Not back

Scripter – please order the following questions (including their filters) so it runs as follows:, Q2B, Q3B, , Q2A, Q3A, , Q2C, Q3C


Q013 - Q2A: P3M Media Downloaded

Multi coded

Not back | Min = 1

Which of the following, if any, have you downloaded in the past three months?

DTS online: Please select all that apply.

DTS TEL:  By downloaded I mean that you transferred a copy of the file from the Internet to your device. For example, downloading a music track to your computer through iTunes.
Read list

Random


Q014 - Q2B: P3M Media Streamed/Accessed

Multi coded

Not back | Min = 1

Which of the following, if any, have you streamed or accessed in the past three months?

DTS online: Please select all that apply.
DTS TEL: – By Streamed or Accessed I mean that you viewed, listened or played content online without downloading a copy. For example, watching TV shows on Netflix or listening to music through services such as Spotify.
Read list

Random


Q015 - Q2C: P3M Media Shared

Multi coded

Not back | Min = 1

Which of the following, if any, have you shared in the past three months?

DTS online: Please select all that apply.
DTS TEL:  By Shared I mean that you made the file publicly available, or sent or uploaded it online for someone else to download or stream\access. For example, sharing files on your computer through an online service such as YouTube or a peer to peer service such as Bit Torrent. This does not include sharing links online.
Read list

Random


Q016 - DISPLAY_4: Confidentiality Intro

Text

Not back

All the answers you give will be treated in the strictest confidence, and will in no way be connected back to you personally. The data will only be analysed on an overall level. For example, "90% of adults in Canada watch TV".


B005 - B005: Section B

End block


B006 - B006: Section B1 - Music

Begin block


Q017 - QB1_1A: Amount spent on music in the past month

Multi coded

Not back | Min = 1

Approximately how much have you personally spent on the following in the past 3 months? Please include money spent on gifts for other people (where you didn't expect them to pay you back)?

DTS online: Enter your best estimate in dollars.  If you haven't spent anything make sure you type in 0 (Zero) in the box before you continue.

DTS TEL: (if necessary) Tell me your best estimate in dollars.

Normal

  1. Music concerts *Open
  2. Music merchandise (e.g., T-Shirts, Mugs, Posters) *Open
  3. Music tracks or albums bought on CD or vinyl *Open
  4. Individually purchased music tracks or albums downloaded or streamed or accessed online (not including music videos accessed through your TV service *Open

Scripter notes: scripters only ask option 4 IF Q2A=1, OR Q2B=1


Ask only if Q013 - Q2A,1 or Q014 - Q2B,1

Q018 - QB1_1B: Amount spent on subscription services per month

Numeric

Not back | Max = 100000

And approximately how much do you personally spend each month on music subscription services such as Spotify, Google Play Music, Apple Music (do not include music videos accessed through a TV service subscription?

DTS online: If you haven't spent anything or do not have a monthly subscription service just type in 0 (Zero) in the box before you continue.


Ask only if Q013 - Q2A,1 or Q014 - Q2B,1 or Q015 - Q2C,1

Q01$9 - Display_5: Text Screen

Text

Not back

Thinking specifically about music tracks or albums available on the internet – excluding music listened to on radio stations online or through your TV service.


Ask only if Q013 - Q2A,1

Q020 - QB1_3A: Number of Tracks Downloaded in the Past 3 Month

Numeric

Not back | Max = 9999

How many music tracks do you think you have downloaded online in the past 3 months?

DTS online: Please count tracks on an album individually - if you don't know how many were on it count it as ten tracks .
If you are unsure just give your best estimate. If the answer is None type in 0.

DTS TEL: (read) Please count tracks on an album individually - if you don't know how many were on it count it as ten tracks .

(If necessary) If you are unsure just give your best estimate.

Ask only if Q014 - Q2B,1

Q021 - QB1_3B: Number of Tracks Streamed in the Past 3 Months

Numeric

Not back | Max = 9999

How many unique music tracks do you think you have [DTS online: streamed/accessed DTS TEL: streamed or accessed] online in the past 3 months?

DTS online: Please count tracks on an album individually - if you don't know how many were on it count it as ten tracks. Also, if you have accessed an individual track more than once only include it once within the calculation. For example, if you have streamed the track "Patio Lanterns" 5 times please count it only once.

If you are unsure just give your best estimate. One hour of streaming can be estimated as 15 tracks. If the answer is None type in 0.

DTS TEL: (read) Please count tracks on an album individually - if you don't know how many were on it count it as ten tracks. Also, if you have accessed an individual track more than once only include it once within the calculation. For example, if you have streamed the track "Patio Lanterns" 5 times please count it only once.

(If necessary) If you are unsure just give your best estimate. One hour of streaming can be estimated as 15 tracks.

Ask only if Q021 - QB1_3B > 0

Q108 - QB1_3B1: Number of Tracks Streamed in the Past 3 Months

Numeric

Not back | Max = 9999

Now, how many total music tracks do you think you have [DTS online: streamed/accessed DTS TEL: streamed or accessed] online in the past 3 months?

DTS online: For this question, if you have streamed an individual track more than once please count each time you streamed it. For example, if you have streamed the track
"Patio Lanterns" 5 times please count it 5 times.

Again, please count tracks on an album individually - if you don't know how many were on it count it as ten tracks.

If you are unsure just give your best estimate. One hour of streaming can be estimated as 15 tracks.

If the answer is None type in 0.

DTS TEL: (read) For this question, if you have streamed an individual track more than once please count each time you streamed it. For example, if you have streamed the track "Patio Lanterns" 5 times please count it 5 times.

(If necessary)   Again, please count tracks on an album individually - if you don't know how many were on it count it as ten tracks.

One hour of streaming can be estimated as 15 tracks.

(If necessary)   If you are unsure just give your best estimate.  


Ask only if Q015 - Q2C,1

Q022 - QB1_3C2Y: Number of tracks Shared Online in the Past 3 months

Numeric

Not back | Max = 9999

How many music tracks in digital format do you think you have shared online in the past 3 months?

DTS online: Please count tracks on an album individually - if you don't know how many were on it count it as ten tracks.

If you share your whole digital music collection or a specific folder please estimate the number of tracks in that collection/folder. 

If you are unsure just give your best estimate. If the answer is None type in 0

TEL: (read) Please count tracks on an album individually - if you don't know how many were on it count it as ten tracks.

If you share your whole digital music collection or a specific folder please estimate the number of tracks in that collection/folder. 

(If necessary)If you are unsure just give your best estimate.

Ask only if Q017 - QB1_1A,3

Q023 - QB1_3D: Number of Tracks Bought Online in the past 3 months

Numeric

Not back | Max = 9999

How many music tracks do you think you have personally bought on CD or vinyl in the past 3 months?

DTS online: Please count tracks on an album individually - if you don't know how many were on it count an album as ten tracks. 
If you are unsure just give your best estimate. If the answer is None type in 0

TEL: (read) Please count tracks on an album individually - if you don't know how many were on it count an album as ten tracks. (if necessary) If you are unsure just give your best estimate.

Scripter notes: only ask to people who chose qb1_1a- statement 3 not 0.


Ask only if Q013 - Q2A,1 or Q014 - Q2B,1 or Q015 - Q2C,1

Q024 - QB1_4: Sites Used in past 3 months

Multi coded

Not back | Min = 1

DTS online: Which sites or services have you used in the past 3 months to download, stream\access, or share music tracks or albums online?

TEL: Which of the following sites or services have you used in the past 3 months to download, stream or access, or share music tracks or albums online?

DTS online: Please read the list through carefully and select all that apply. 

If there are others you use that aren't on the list please specify them in the other box provided. 

You may give as many or as few answers as you feel apply

TEL: read list

Normal

  1. Apple Music
  2. bandcamp
  3. BitTorrent software
  4. CBC Music / Ici musique
  5. Daily Motion
  6. Facebook
  7. Free Music Download app (on a mobile phone or tablet)
  8. Freegal music
  9. FTP software
  10. Google or other search engine
  11. Google Play Music
  12. Hoopla
  13. iHeartRADIO
  14. iTunes / Apple Store
  15. Kickass Torrents
  16. Kodi
  17. Last FM
  18. limetorrents
  19. Microsoft Music Store / XBox
  20. Napster
  21. Pirate Bay
  22. Slacker Radio
  23. Sony Entertainment Network / PlayStation Network
  24. Soundcloud
  25. Spotify
  26. Stingray Music
  27. Tidal
  28. Torrentz
  29. Uploaded
  30. Video Stream to MP3 Converter (stream-ripper)
  31. YouTube / Vimeo
  32. youtube-mp3.org
  33. Other website or service *Open *Position fixed
  34. Other website or service *Open *Position fixed
  35. Other website or service *Open *Position fixed
  36. Other website or service *Open *Position fixed
  37. Other website or service *Open *Position fixed

Q025 - DUMMY_MUSIC: Dummy - Music

Text

Not back

SCRIPTERS insert a dummy question here (label as dummy_music) which is needed for the inserts for lots of questions. At the questions where it says insert 1,2 etc – this means you insert the actual number and not the text.

  1. Music total digital = this is by adding the answers at QB1_3A AND QB1_3B together
  2. Music total= this is by adding the answers at QB1_3A and QB1_3B and QB1_3D together (this isn't used as a filter anywhere but will be used for analysis)
  3. Music paid = this is by adding the answers at QB1_5-1 and QB1_3D together
  4. Music free = this is by adding the answers at QB1_3A AND QB1_3B together then minus the answer for QB1_5-1 away

Ask only if Q013 - Q2A,1 or Q014 - Q2B,1

Q026 - QB1_5: Number of Tracks Downloaded/Streamed that were Personally Paid for or Owned P3M

Multi coded

Not back | Min = 1

DTS online: You indicated you have downloaded or streamed/accessed [Insert DUMMY_Music code 1] music tracks in the past 3 months. 

How many did you ...

TEL: You indicated you have downloaded, streamed, or accessed [insert DUMMY_Music code 1] music tracks in the past 3 months. How many did you ...

DST online:If unsure please give me your best estimate. If the answer is None type in 0

TEL: read list

  1. Personally pay for, either as a one off or as part of a subscription?*Open
  2. Already personally own on CD, vinyl or tape?*Open

Scripter notes: 4 digit box number for each can be the same or less than the insert 1


Q098 - QB1_6: Number of paid for music tracks previously downloaded/streamed for free in P3M

Numeric

Not back | Max = 99999

DTS online: You indicated you have paid for [INSERT DUMMY_MUSIC CODE 3] music tracks in any format (digital or physical) in the past 3 months.  

How many of these had you previously downloaded or streamed or accessed online for free?

TEL: You indicated you have paid for [insert DUMMY_MUSIC code 3] music tracks in any format, digital or physical, in the past 3 months.  How many of these had you previously downloaded or streamed or accessed online for free?

DTS online: If unsure please give your best estimate. If the answer is None type in 0

TEL: (if necessary) If unsure please give your best estimate.

Scripter notes: ask only if dummy_music code 3(music paid) > 0 digit box number for each can be the same or less than the insert 3


Ask only if Q026 - QB1_5,1

Q027 - QB1_7B: PAID Number of tracks downloaded or streamed legally in P3M

Numeric

Not back | Max = 99999

DTS online: You indicated that you have paid for [QB1_5-1 value] downloaded or streamed/accessed music tracks in the past 3 months. How many of these do you think were done so legally?

TEL: You indicated that you have paid for [QB1_5-1 value] downloaded, streamed, or accessed music tracks in the past 3 months. How many of these do you think were done so legally?

DTS online: Note: your answers will be treated in the strictest confidence, and will in no way be connected back to you personally.

If unsure please give me your best estimate. If the answer is None type in 0.

TEL: Note: your answers will be treated in the strictest confidence, and will in no way be connected back to you personally. (If necessary) If unsure please give me your best estimate.

Scripter notes: ask to those with QB1_5-1 bigger than zero

4 digit box number can be the same or less than QB1_5-1


Q028 - QB1_7: FREE Number of tracks downloaded or streamed legally.

Numeric

Not back | Max = 9999

DTS online: You indicated that you have downloaded or streamed/accessed [insert DUMMY_Music code 4] music tracks for free in the past 3 months. How many of these do you think were done so legally?

TEL: You indicated that you have downloaded, streamed, or accessed [insert DUMMY_Music code 4] music tracks for free in the past 3 months. How many of these do you think were done so legally?

DTS online: Note: your answers will be treated in the strictest confidence, and will in no way be connected back to you personally.

If unsure please give me your best estimate. If the answer is None type in 0.

TEL: Note: your answers will be treated in the strictest confidence, and will in no way be connected back to you personally. (If necessary) If unsure please give me your best estimate.

Scripter notes: 4 digit box number can be the same or less than the insert 4

B006 - B006: Section B1 - Music

End block


B007 - B007: Section B2 - Video Games

Begin block


Q029 - QB2_1A: Amount spent on video games in the past 3 months

Multi coded

Not back | Min = 1

Approximately, how much have you personally spent on the following in the past 3 months?

DTS online: Please include money spent on gifts for other people (where you didn't expect them to pay you back).

Enter your best estimate in dollars. If you haven't spent anything make sure you type in 0 (Zero) in the box before you continue.

TEL:  Please include money spent on gifts for other people (where you didn't expect them to pay you back). (If necessary) Tell me your best estimate in dollars.

Normal

  1. Video games bought or rented on disc or cartridge *Open
  2. Video games merchandise e.g. T-Shirts, Mugs, Posters *Open

Ask only if Q013 - Q2A,3 or Q014 - Q2B,3

Q030 - QB2_1B: Expenditures on video games downloaded or accessed online in the pas 3 months

Numeric

Not back | Max = 9999

Approximately, how much have you personally spent on video games downloaded or accessed online in the past 3 months?

DTS online: Please enter your best estimate in dollars. If you haven't spent anything make sure you type in 0 (Zero) in the box before you continue.

TEL: Tell me your best estimate in dollars.

Ask only if Q013 - Q2A,3 or Q014 - Q2B,3 or Q015 - Q2C,3

Q031 - Display_6: VG text

Text

Not back

Thinking specifically about video games available online - excluding patches and upgrades...


Ask only if Q013 - Q2A,3

Q032 - QB2_3A: Number of video games downloaded in P3M

Numeric

Not back | Max = 9999

How many video games do you think you have downloaded online in the past 3 months?

DTS online: If you are unsure just give your best estimate. If the answer is None type in 0.

TEL: (if necessary) If you are unsure just give your best estimate.

Ask only if Q014 - Q2B,3

Q033 - QB2_3B: Number of video games accessed in P3M

Numeric

Not back | Max = 9999

How many video games do you think you have accessed online in the past 3 months?

DTS online: If you are unsure just give your best estimate. If the answer is None type in 0.

TEL:(if necessary) If you are unsure just give your best estimate.

Ask only if Q015 - Q2C,3

Q034 - QB2_3C: Number of video games shared in P3M

Numeric

Not back | Max = 9999

How many video games do you think you have shared online in the past 3 months?

DTS online: If you are unsure just give your best estimate. If the answer is None type in 0.

TEL: (if necessary) If you are unsure just give your best estimate.


Q035 - QB2_3D: Number of video games bought or rented in P3M

Numeric

Not back | Max = 9999

How many video games do you think you have personally bought or rented on disc or cartridge in the past 3 months?

DTS online: If you are unsure just give your best estimate. If the answer is None type in 0.

TEL: (if necessary) If you are unsure just give your best estimate.

Scripter notes: ask to those with QB2_1A not zero.

Ask only if Q013 - Q2A,3 or Q014 - Q2B,3 or Q015 - Q2C,3

Q036 - QB2_4: Sites used to download, access or share video games in P3M

Multi coded

Not back | Min = 1

DTS online: Which sites or services have you used in the past 3 months to download, access, or share video games online?

TEL: Which of the following sites or services have you used in the past 3 months to download, access, or share video games online?

DTS online: You may give as many or as few answers as you feel apply.

TEL: read list

Normal

  1. Amazon
  2. Big Fish
  3. BitTorrent Software
  4. Direct2Drive
  5. eDoneky / eMule
  6. Facebook
  7. FTP Software
  8. Gnutella
  9. Google or other search engines
  10. Google Play
  11. Green Man Gaming
  12. Hosting Services (e.g. MediaFire, Dropbox)
  13. Iplay
  14. iTunes / App Store / Apple Store
  15. Miniclip
  16. Nintendo eShop
  17. Origin
  18. Pirate Bay
  19. Rargb
  20. Reddit
  21. Sony Entertainment Network – PlayStation Network
  22. Steam
  23. Twitch
  24. Torrentz
  25. Ubisoft store / Uplay shop
  26. Wii Shop Channel
  27. Windows Store
  28. Xbox Live
  29. Other website or service *Open *Position fixed
  30. Other website or service *Open *Position fixed
  31. Other website or service *Open *Position fixed
  32. Other website or service *Open *Position fixed
  33. Other website or service *Open *Position fixed

Q037 - Dummy_VG: Dummy Video Games

Text

Not back

Scripter notes: scripters insert a dummy question here (label as DUMMY QUESTION_VG) which is needed for the inserts for lots of questions. At the questions where it says insert 1,2 etc – this means you insert the actual number and not the text

  1. Video games digital = this is by adding the answers at QB2_3A and QB2_3B together
  2. Video games = this is by adding the answers at QB2_3A AND QB2_3B and QB2_3D together (this isn't used as a filter anywhere but will be used for analysis)
  3. Video games paid = this is by adding the answers at QB2_5-1, QB2_5-2 and QB2_3D together
  4. Video games free = this is by adding the answers at QB2_3A and QB2_3B together then minus the answer for QB2_5-1 away

Ask only if Q013 - Q2A,3 or Q014 - Q2B,3

Q038 - QB2_5: Number of video games downloaded or accessed paid for in P3M

Multi coded

Not back | Min = 1

You indicated you have downloaded or accessed [insert DUMMY_VG code 1] video games online in the past 3 months.

How many did you...

DTS online: If unsure please give me your best estimate. If the answer is None type in 0

TEL: (if necessary) If unsure, please give me your best estimate.

Normal

  1. Personally pay for? *Open
  2. Personally already own on disc or cartridge? *Open

Scripter notes: 4 digit box number can be the same or less than the insert 1


Q099 - QB2_6: Number of paid for video games previously downloaded or accessed for free in P3M

Numeric

Not back | Min = 1 | Max = 99999

You indicated you have paid for [insert DUMMY_VG code 3] video games in any format (digital or physical) in the past 3 months.

How many of these had you previously downloaded or accessed online for free?

DTS online: If unsure please give your best estimate. If the answer is None type in 0

TEL: (if necessary) If unsure, please give your best estimate.

Scripter notes: ask only if Dummy_VG code 3 > 0

4 digit box number can be the same or less than the insert 3

Q039 - QB2_7: Number of free video games downloaded or accessed legally in P3M

Numeric

Not back | Max = 9999

You indicated that you have downloaded or accessed [insert DUMMY_VG code 4] video games for free in the past 3 months. How many of these do you think were done so legally?

DTS online: Note: your answers will be treated in the strictest confidence, and will in no way be connected back to you personally.

If you are unsure just give your best estimate. If the answer is None type in 0.

TEL: (if necessary) Note: your answers will be treated in the strictest confidence, and will in no way be connected back to you personally.If you are unsure just give your best estimate.

Scripter notes: 4 digit box number can be the same or less than the insert 4

B007 - B007: Section B2 - Video Games

End block


B008 - B013: Section B3 - Software

Begin block


Q040 - QB3_1A: Amount spent on computer software on discs in P3M

Numeric

Not back | Max = 99999

Approximately, how much have you personally spent on computer software on discs in the past 3 months?

DTS online: Please include money spent on gifts for other people (where you didn't expect them to pay you back).

Enter your best estimate in dollars. 

If you haven't spent anything make sure you type in 0 (Zero) in the box before you continue.

TEL: (if necessary) Please include money spent on gifts for other people (where you didn't expect them to pay you back).

Enter your best estimate in dollars. 

Ask only if Q013 - Q2A,4 or Q014 - Q2B,4

Q041 - QB3_1B: Amount spent on computer software downloaded or accessed online in P3M

Numeric

Not back | Max = 99999

Approximately, how much have you personally spent on computer software downloaded or accessed online in the past 3 months?

DTS online: Please enter your best estimate in dollars.

If you haven't spent anything make sure you type in 0 (Zero) in the box before you continue. Remember to tap OK to continue.

TEL: (if necessary) Please enter your best estimate in dollars.

Ask only if Q013 - Q2A,4 or Q014 - Q2B,4 or Q015 - Q2C,4

Q042 - Display_7: Display Computer Software

Text

Not back

Thinking specifically about computer software available online - excluding mobile phone apps, and patches or upgrades to software already owned.


Ask only if Q013 - Q2A,4

Q043 - QB3_3A: Number of software products downloaded in P3M

Numeric

Not back | Max = 9999

How many computer software products do you think you have downloaded online in the past 3 months?

DST online: If you are unsure just give your best estimate. If the answer is None type in 0.

TEL: (if necessary) If you are unsure just give your best estimate.

Ask only if Q014 - Q2B,4

Q044 - QB3_3B: Number of software products accessed in P3M

Numeric

Not back | Max = 9999

How many computer software products do you think you have accessed online in the past 3 months?

DTS online: If you are unsure just give your best estimate. If the answer is None type in 0.

TEL: (if necessary) If you are unsure just give your best estimate.


Ask only if Q015 - Q2C,4

Q045 - QB3_3C: Number of software products shared in P3M

Numeric

Not back | Max = 9999

How many computer software products do you think you have shared online in the past 3 months?

DTS online: If you are unsure just give your best estimate. If the answer is None type in 0.

TEL: (if necessary) If you are unsure just give your best estimate.


Ask only if Q040 - QB3_1A != 0

Q046 - QB3_3D: Number of software products bought on disc in P3M

Numeric

Not back | Max = 9999

How many computer software products do you think you have personally bought on disc in the past 3 months? 

DTS online:If you are unsure just give your best estimate. If the answer is None type in 0.

TEL: (if necessary) If you are unsure just give your best estimate.

Scripter notes: asked to those who QB3_1A not 0


Ask only if Q013 - Q2A,4 or Q014 - Q2B,4 or Q015 - Q2C,4

Q047 - QB3_4: Sites used to download, access or share computer software in P3M

Multi coded

Not back | Min = 1

DTS online: Which sites or services have you used in the past 3 months to download, access, or share computer software products or applications online?

TEL:  Which of the following sites or services have you used in the past 3 months to download, access, or share computer software products or applications online?

DTS online:If there are others you use that aren't on the list please specify them by using the answer labelled Other and type in your answers. 

You may give as many or as few answers as you feel apply.

TEL: read list

Normal

  1. Amazon
  2. App Store / Apple Store
  3. BitTorrent Software
  4. Cnet
  5. eDonkey / eMule
  6. Facebook
  7. File Hippo
  8. FTP Software
  9. GitHub
  10. Gnutella
  11. Google or other search engines
  12. Hosting services (e.g. MediaFire, Dropbox)
  13. Microsoft
  14. Pirate Bay
  15. Reddit
  16. Snapfiles
  17. Softpedia
  18. Torrentz
  19. Other website or service *Open *Position fixed
  20. Other website or service *Open *Position fixed
  21. Other website or service *Open *Position fixed
  22. Other website or service *Open *Position fixed
  23. Other website or service *Open *Position fixed

Q048 - Dummy_Software: Dummy Software

Text

Not back

Scripters insert a dummy question here (label as dummy QUESTION_Software) which is needed for the inserts for lots of questions. at the questions where it says insert 1,2 etc – this means you insert the actual number and not the text.

  1. Computer software digital = this is by adding the answers at QB3_3A and QB3_3B together
  2. Computer software = this is by adding the answers at QB3_3A and QB3_3B and QB3_3D together (this isn't used as a filter anywhere but will be used for analysis)
  3. Computer software paid = this is by adding the answers at QB3_5-1 and QB3_3D together
  4. Computer software free = this is by adding the answers at QB3_3A and QB3_3B together then minus the answer for QB3_5-1 away

Ask only if Q013 - Q2A,4 or Q014 - Q2B,4

Q049 - QB3_5: Number of software products paid for in P3M

Multi coded

Not back | Min = 1

You indicated you have downloaded or accessed [insert DUMMY_Software code 1] computer software products in the past 3 months. 

DTS online: Please tell me for each….

If unsure please give me your best estimate. If the answer is None type in 0.

TEL: (if necessary) If unsure please give me your best estimate.

Normal

  1. How many did you personally pay for?
  2. How many did you personally already own on disc?

Scripter notes: 4 digit box number can be the same or less than the insert 1


Q100 - QB3_6: Number of paid for software downloaded or accessed for free in P3M

Numeric

Not back | Min = 1 | Max = 99999

You indicated you have paid for [insert DUMMY_Software code 3] software products in any format (digital or disk) in the past 3 months. 

How many of these had you previously downloaded or accessed online for free?

DTS online: If unsure please give your best estimate. If the answer is None type in 0

TEL: (if necessary) If unsure please give me your best estimate.

Scripter notes: ask only if DUMMY_Software code 3 > 0

4 digit box number can be the same or less than the insert 3

Q050 - QB3_7: number of software products downloaded/accessed legally in P3M

Numeric

Not back | Max = 99999

You indicated that you have downloaded or accessed [insert DUMMY_Software code 4] computer software products for free in the past 3 months. How many of these do you think were done so legally

DTS online: Note: your answers will be treated in the strictest confidence, and will in no way be connected back to you personally.

If you are unsure just give your best estimate. If the answer is None type in 0.

TEL: Note: your answers will be treated in the strictest confidence, and will in no way be connected back to you personally. If you are unsure just give your best estimate.

Scripter notes: 4 digit box number can be the same or less than the insert 4


B008 - B013: Section B3 - Software

End block


B009 - B008: Section B4 - Movies

Begin block


Q051 - QB4_1A: Amount spent on movies in P3M

Multi coded

Not back | Min = 1

Approximately, how much have you personally spent on the following in the past 3 months? 

DTS online: Please include money spent on gifts for other people, where you didn't expect them to pay you back.

Please enter your best estimate in dollars. If you haven't spent anything just type in 0.

TEL: Please include money spent on gifts for other people (where you didn't expect them to pay you back). (If necessary)Please enter your best estimate in dollars.

Normal

  1. Movies watched at the cinema *Open
  2. Movies bought or rented on DVD, Blu-ray, or VHS *Open
  3. Movie merchandise e.g. T-Shirts, Mugs, Posters *Open
  4. Online movies bought and streamed/accessed or downloaded individually Scripters only ask if Q2A\5 or Q2B\5 *Open
  5. Online movie subscriptions e.g. Netflix Scripters only ask if Q2A\5 or Q2B\5 *Open
  6. Movies purchased individually through your Pay TV service via Pay-per-view – this does not include premium subscription channels such as the Movie Network or Super Channel *Open
  7. Scripters only ask if QE/1,3,5,7,8,9 *Open

Ask only if Q013 - Q2A,5 or Q014 - Q2B,5 or Q015 - Q2C,5

Q052 - Display_8: Display Movies

Text

Not back

Thinking specifically about movies available online...


Ask only if Q013 - Q2A,5

Q053 - QB4_3A: Number of movies downloaded online in P3M

Numeric

Not back | Max = 9999

How many movies do you think you have downloaded online in the past 3 months?

DTS online: If you are unsure just give your best estimate. If the answer is None type in 0.

TEL: (if necessary) If you are unsure just give your best estimate.

Ask only if Q014 - Q2B,5

Q054 - QB4_3B: Number of movies streamed in P3M

Numeric

Not back | Max = 9999

DTS online: How many movies do you think you have streamed/accessed online in the past 3 months? 

TEL: How many movies do you think you have streamed or accessed online in the past 3 months?

DTS online: If you are unsure just give your best estimate. If the answer is None type in 0.

TEL: (if necessary) If you are unsure just give your best estimate.


Ask only if Q015 - Q2C,5

Q055 - QB4_3C: Number of movies shared online in P3M

Numeric

Not back | Max = 9999

How many movies do you think you have shared online in the past 3 months?

DTS online: If you are unsure just give your best estimate. If the answer is None type in 0.

TEL: (if necessary) If you are unsure just give your best estimate.

Ask only if Q051 - QB4_1A,2

Q056 - QB4_3D: Number of movies bought in P3M

Numeric

Not back | Max = 9999

How many movies do you think you have personally bought or rented on DVD, Blu-ray or VHS tape in the past 3 months? 

DTS online: If you are unsure just give your best estimate. If the answer is None type in 0.

TEL: (if necessary) If you are unsure just give your best estimate.

Ask only if Q013 - Q2A,5 or Q014 - Q2B,5 or Q015 - Q2C,5

Q057 - QB4_4: Sites used to download, access or share movies in P3M

Multi coded

Not back | Min = 1

DTS online: Which sites or services have you used in the past 3 months to download, stream\access, or share movies online? 

TEL: Which of the following sites or services have you used in the past 3 months to download, stream\access, or share movies online?

DTS online: Please read the list through carefully and indicate all that apply.  

You may give as many or as few answers as you feel apply

TEL: read list

Normal

  1. Amazon Prime
  2. BitTorrent Software
  3. Cineplex Store
  4. Crackle
  5. Crave TV
  6. Dailymotion
  7. Facebook
  8. Fandor
  9. Google or other search engine
  10. Google Play
  11. Gostream
  12. Hoopla
  13. iTunes / App Store / Apple Store
  14. Kanopy
  15. Kodi
  16. Movie Central on Demand
  17. Movie Network Online / TMN Go / Super écran GO
  18. Mywatchseries
  19. Netflix
  20. Openload
  21. Pirate Bay
  22. PrimeWire
  23. Rarbg
  24. Rogers Anyplace TV
  25. Solarmoviez
  26. Sony Entertainment Network / Playstation Network
  27. Sundance Now
  28. Torrentz
  29. Video Stream to File Converter (stream-ripper)
  30. Xbox Video
  31. Website that collects links to free streams (eg. watch-series)
  32. YouTube
  33. youtube-mp3.org
  34. Other website or service *Open *Position fixed
  35. Other website or service *Open *Position fixed
  36. Other website or service *Open *Position fixed
  37. Other website or service *Open *Position fixed
  38. Other website or service *Open *Position fixed

Q058 - Dummy_Movies: Dummy Movies

Text

Not back

Scripters insert a dummy question here (label as DUMMY_Movies) which is needed for the inserts for lots of questions. At the questions where it says insert 1,2 etc – this means you insert the actual number and not the text.

  1. Movies total digital = this is by adding the answers at QB4_3A and QB4_3B together
  2. Movies total = this is by adding the answers at QB4_3A and QB4_3B and QB4_3D together (this isn't used as a filter anywhere but will be used for analysis)
  3. Movies paid = this is by adding the answers at QB4_5-1 and QB4_3D together
  4. Movies free = this is by adding the answers at QB4_3A and QB4_3B together then minus the answer for QB4_5-1 away

Ask only if Q013 - Q2A,5 or Q014 - Q2B,5

Q059 - QB4_5: Number of paid for movies downloaded/streamed in P3M

Multi coded

Not back | Min = 1

DTS online: You indicated you have downloaded or streamed/accessed [insert DUMMY_Movies code 1] movies in the past 3 months. 

TEL: You indicated you have downloaded or streamed or accessed [insert DUMMY_Movies code 1] movies in the past 3 months.

DTS online:If unsure please give me your best estimate. If the answer is None type in 0.

TEL: (if necessary) If unsure please give me your best estimate

Normal

  1. How many did you personally pay for, either as a one off or as part of a subscription? *Open
  2. How many did you personally already own on DVD, Blu-ray or VHS? *Open
  3. How many had you already seen at the cinema or through your TV service? *Open

Q101 - QB4_6: Number of paid for movies previously downloaded or accessed for free in P3M

Numeric

Not back | Min = 1 | Max = 99999

You indicated you have paid for [insert DUMMY_Movies code 3] movies in any format (digital or DVD) in the past 3 months. 

DTS online: How many of these had you previously downloaded or streamed/accessed online for free?

TEL: How many of these had you previously downloaded or streamed or accessed online for free?

DTS online: If unsure please give your best estimate. If the answer is None type in 0

TEL: (if necessary) If unsure please give your best estimate.

Scripter notes: ask only if DUMMY_Movies code 3 > 0

4 digit box number can be the same or less than the insert 3

Ask only if Q059 - QB4_5,1

Q060 - QB4_7B: Number of paid for movies downloaded/streamed legally in P3M

Numeric

Not back | Max = 9999

DTS online: You indicated that you have paid for [INSERT B4_5-1] downloaded or streamed/accessed movies in the past 3 months. How many of these do you think were done so legally

TEL: You indicated that you have paid for [INSERT B4_5-1] downloaded or streamed or accessed movies in the past 3 months. How many of these do you think were done so legally

DTS online:Note: your answers will be treated in the strictest confidence, and will in no way be connected back to you personally.

If unsure please give me your best estimate. If the answer is None type in 0.

TEL:Note: your answers will be treated in the strictest confidence, and will in no way be connected back to you personally. 

If unsure please give me your best estimate.

Scripter notes: 4 digit box number can be the same or less than QB4_5_1


Q061 - QB4_7: Number of free movies downloaded/accessed legally in P3M

Numeric

Not back | Max = 9999

DTS online: You indicated that you have downloaded or streamed/accessed [insert DUMMY_Movies code 4] movies for free in the past 3 months. How many of these do you think were done so legally?

TEL: You indicated that you have downloaded, streamed or accessed [insert DUMMY_Movies code 4] movies for free in the past 3 months. How many of these do you think were done so legally?

DTS online: Note: your answers will be treated in the strictest confidence, and will in no way be connected back to you personally. 

If unsure please give me your best estimate. If the answer is None type in 0.

TEL: Note: your answers will be treated in the strictest confidence, and will in no way be connected back to you personally. If unsure please give me your best estimate.

Scripter notes: 4 digit box number can be the same or less than the insert 4


B009 - B008: Section B4 - Movies

End block


B010 - B009: Section B5 - TV Shows

Begin block


Q062 - QB5_1A: Amount spent on TV shows in the P3M

Multi coded

Not back | Min = 1

Approximately, how much have you personally spent on the following in the past 3 months? 

DTS online: Please include money spent on gifts for other people (where you didn't expect them to pay you back)

Enter your best estimate in dollars. 

If you haven't spent anything make sure you type in 0 (Zero) in the box before you continue.

TEL: Please include money spent on gifts for other people (where you didn't expect them to pay you back)(if necessary) Enter your best estimate in dollars.

Normal

  1. TV shows bought or rented on DVD, Blu-ray or VHS *Open
  2. TV shows merchandise e.g. T-Shirts, Mugs, Posters *Open
  3. TV shows downloaded or streamed using an internet connection scripters only ask if Q2A\6 or Q2B\6 *Open

Ask only if Q013 - Q2A,6 or Q014 - Q2B,6 or Q015 - Q2C,6

Q063 - Display_9: Display- TV Shows

Text

Not back

Thinking specifically about TV shows available online...


Ask only if Q013 - Q2A,6

Q064 - QB5_3A: Number of TV shows downloaded in the P3M

Numeric

Not back | Max = 9999

How many TV shows do you think you have downloaded online in the past 3 months? Please count each individual episode of a series as a single TV show.

DTS online: If you are unsure just give your best estimate. If the answer is None type in 0.

TEL: (if necessary) If you are unsure just give your best estimate.

Ask only if Q014 - Q2B,6

Q065 - QB5_3B: Number of TV shows streamed in the P3M

Numeric

Not back | Max = 9999

How many TV shows do you think you have streamed or accessed (without downloading) online in the past 3 months?

DTS online: Please count each individual episode of a series as a single TV show.

If you are unsure just give your best estimate. If the answer is None type in 0.

TEL: read Please count each individual episode of a series as a single TV show.

(if necessary) If you are unsure just give your best estimate.

Ask only if Q015 - Q2C,6

Q066 - QB5_3C: Number of TV shows shared in the P3M

Numeric

Not back | Max = 9999

How many TV shows do you think you have shared online in the past 3 months?

DTS online: If you are unsure just give your best estimate. If the answer is None type in 0.

TEL: (if necessary) If you are unsure just give your best estimate.


Ask only if Q062 - QB5_1A,1

Q067 - QB5_3D: Number of TV Shows bought/rented in P3M

Numeric

Not back | Max = 9999

How many TV shows do you think you have personally bought or rented on disc\tape in the past 3 months?

DTS online: If you are unsure just give your best estimate. If the answer is None type in 0.

TEL: (if necessary) If you are unsure just give your best estimate

Ask only if Q013 - Q2A,6 or Q014 - Q2B,6 or Q015 - Q2C,6

Q068 - QB5_4: Sites used to download, access or share TV Shows in P3M

Multi coded

Not back | Min = 1

DTS online: Which sites or services have you used in the past 3 months to download, stream\access, or share TV shows online?

TEL: Which of the following sites or services have you used in the past 3 months to download, stream, access, or share TV shows online?

DTS online: If there are others you use that aren't on the list please specify them by using the answer labelled Other and type in your answers. 

You may give as many or as few answers as you feel apply

TEL: read list

Normal

  1. Amazon Prime
  2. BitTorrent Software
  3. CBC TV / ICI Tou.tv
  4. cpasbien
  5. Crackle
  6. Crave TV
  7. CTV
  8. Daily Motion
  9. Dramafever
  10. Facebook
  11. Global TV / Global Go
  12. Google or other search engine
  13. Google Play
  14. HBO Canada on Demand
  15. Hoopla
  16. illico.tv
  17. iTunes / App Store / Apple Store
  18. Kodi
  19. Mywatchseries
  20. Netflix
  21. Noovo en direct
  22. Openload
  23. Pirate Bay
  24. PrimeWire
  25. Rarbg
  26. Rogers Anyplace TV
  27. Shaw GO
  28. Software or service used to convert an online stream to a file
  29. Sundance Now
  30. Torrentz
  31. Tubi TV
  32. TVA
  33. Video stream to file converter (stream-ripper)
  34. Website that collects links to free streams (eg. watch-series)
  35. YouTube / Vimeo
  36. youtube-mp3.org
  37. Other website or service *Open *Position fixed
  38. Other website or service *Open *Position fixed
  39. Other website or service *Open *Position fixed
  40. Other website or service *Open *Position fixed
  41. Other website or service *Open *Position fixed

Q069 - Dummy_TV_Shows: Dummy TV Shows

Text

Not back

Scripters insert a dummy question here (label as DUMMY_TV_Shows) which is needed for the inserts for lots of questions. At the questions where it says insert 1,2 etc – this means you insert the actual number and not the text.

  1. TV shows digital = this is by adding the answers at QB5_3A and QB5_3B  together
  2. TV shows = this is by adding the answers at QB5_3A and QB5_3B and QB5_3D together (this isn't used as a filter anywhere but will be used for analysis)
  3. TV shows paid = this is by adding the answers at QB5_5-1 and QB5_3D together
  4. TV shows free = this is by adding the answers at QB5_3A and QB5_3B together then minus the answer for QB5_5-1 away

Ask only if Q013 - Q2A,6 or Q014 - Q2B,6

Q070 - QB5_5: Number of TV Shows Paid For in P3M

Multi coded

Not back | Min = 1

DTS online:You indicated you have downloaded or streamed/accessed [insert DUMMY_TV_Shows code 1] TV shows in the past 3 months. 

TEL:You indicated you have downloaded, streamed, or accessed [insert DUMMY_TV_Shows code 1] TV shows in the past 3 months.

DTS online: If unsure please give me your best estimate. If the answer is None type in 0.

TEL: (if necessary) If unsure please give me your best estimate

Normal

  1. How many did you pay for?
  2. How many did you already own on DVD, Blu-ray or VHS?

Scripter notes: 4 digit box number can be the same or less than the insert 1


Q102 - QB5_6: Number of paid for TV shows previously downloaded or accessed for free in P3M

Numeric

Not back | Min = 1 | Max = 99999

You indicated you have paid for [insert DUMMY_TV_Shows code 3] TV shows in any format (digital or DVD) in the past 3 months.

DTS online: How many of these had you previously downloaded or streamed/accessed online for free?

TEL: How many of these had you previously downloaded, streamed, or accessed online for free?

DTS online: If unsure please give your best estimate. If the answer is None type in 0

TEL: (if necessary) If unsure please give your best estimate.

Scripter notes: ask only if DUMMY_TV_Shows code 3 > 0

4 digit box number can be the same or less than the insert 3

Q071 - QB5_7: Number of free TV Shows downloaded/accessed legally in P3M

Numeric

Not back | Max = 9999

DTS online: You indicated that you have downloaded or streamed/accessed [insert DUMMY_TV_Shows code 4] TV shows for free in the past 3 months. How many of these do you think were done so legally

TEL: You indicated that you have downloaded, streamed, or accessed [insert DUMMY_TV_Shows code 4] TV shows for free in the past 3 months. How many of these do you think were done so legally? 

DTS online: Note: your answers will be treated in the strictest confidence, and will in no way be connected back to you personally.

If you are unsure just give your best estimate. If the answer is None type in 0.

TEL: (if necessary) Note: your answers will be treated in the strictest confidence, and will in no way be connected back to you personally.If you are unsure just give your best estimate. 

Scripter notes: 4 digit box number can be the same or less than the insert 4


B010 - B009: Section B5 - TV Shows

End block


B011 - B010: SECTION B6 - Books

Begin block


Q072 - QB6_1A: Amount spent on books in the P3M

Multi coded

Approximately how much have you personally spent on the following in the past 3 months?

DTS online: Please include money spent on gifts for other people (where you didn't expect them to pay you back)

Enter your best estimate in dollars. 

If you haven't spent anything make sure you type in 0 (Zero) in the box before you continue.

TEL: read Please include money spent on gifts for other people (where you didn't expect them to pay you back)Enter your best estimate in dollars.

Normal

  1. Books – paper copies (including hardbacks and paperbacks) *Open
  2. e-books – digital copies downloaded scripters only ask if Q2A\6 or Q2B\6 *Open
  3. Book merchandise e.g. T-Shirts, Mugs, Posters *Open

Ask only if Q013 - Q2A,8 or Q014 - Q2B,8 or Q015 - Q2C,8

Q073 - Display_10: Display Books

Text

Not back

Thinking specifically about e-books available online...


Ask only if Q013 - Q2A,8

Q074 - QB6_3A: Number of books downloaded in the P3M

Numeric

Not back | Max = 9999

How many books do you think you have downloaded online in the past 3 months?

DTS online: If you are unsure just give your best estimate. If the answer is None type in 0.

TEL: (if necessary) If you are unsure just give your best estimate.

Ask only if Q014 - Q2B,8

Q075 - QB6_3B: Number of books Accessed Online

Numeric

Not back | Max = 9999

How many books do you think you have accessed online in the past 3 months?

DTS online: If you are unsure just give your best estimate. If the answer is None type in 0.

TEL: (if necessary) If you are unsure just give your best estimate.

Ask only if Q015 - Q2C,8

Q076 - QB6_3C: Number of Books shared online in the P3M

Numeric

Not back | Max = 9999

How many books do you think you have shared online in the past 3 months?

DTS online: If you are unsure just give your best estimate. If the answer is None type in 0.

TEL: (if necessary) If you are unsure just give your best estimate.

Ask only if Q072 - QB6_1A,1

Q077 - QB6_3D: Number of physical books bought in the P3M

Numeric

Not back | Max = 9999

How many books do you think you have personally bought in a physical format such as hardback or paperback in the past 3 months? 

DTS online: If you are unsure just give your best estimate. If the answer is None type in 0.

TEL: (if necessary) If you are unsure just give your best estimate.


Ask only if Q013 - Q2A,8 or Q014 - Q2B,8 or Q015 - Q2C,8

Q078 - QB6_4: Sites used to download, access or share books in P3M

Multi coded

Not back | Min = 1

DTS online: Which sites or services have you used in the past 3 months to download, stream\access, or share e-books online? 

TEL: Which of the following sites or services have you used in the past 3 months to download, stream, access, or share e-books online?

DTS online: Please read the list through carefully and indicate all that apply.  

If there are others you use that aren't on the list please specify them by using the answer labelled Other and type in your answers. 

You may give as many or as few answers as you feel apply,

TEL: read list

Normal

  1. Amazon / Kindle
  2. Archambault
  3. BitTorrent software
  4. Chapters / Indigo
  5. eBooks.com
  6. ebooksgratuits
  7. eDonkey / eMule
  8. Facebook
  9. FTP Software
  10. Gnutella
  11. Goodreads
  12. Google or other search engines
  13. Google Play / Android Marketplace
  14. Hoopla
  15. Hosting Services (e.g. Media Fire, Dropbox)
  16. iBookstore / Apple Store
  17. Kobo
  18. Leslibraires
  19. MaBiblio
  20. Overdrive
  21. Pirate Bay
  22. Public Library / Bibliothèque municipale
  23. Renaud-Bray
  24. Scribd
  25. Torrentz
  26. TumbleBook
  27. wikibooks.org
  28. Other website or service *Open *Position fixed
  29. Other website or service *Open *Position fixed
  30. Other website or service *Open *Position fixed
  31. Other website or service *Open *Position fixed
  32. Other website or service *Open *Position fixed

Q079 - Dummy_Books: Dummy Books

Text

Not back

Scripters insert a dummy question here (label as DUMMY QUESTION_books) which is needed for the inserts for lots of questions. At the questions where it says insert 1,2 etc – this means you insert the actual number and not the text.

  1. Books total digital = this is by adding the answers AT QB6_3A and QB6_3B together
  2. Books total = this is by adding the answers at QB6_3A and QB6_3B and QB6_3D together (this isn't used as a filter anywhere but will be used for analysis)
  3. Books paid = this is by adding the answers at QB6_5-1 and QB6_3D together
  4. Books free = this is by adding the answers at QB6_3A and QB6_3B together then minus the answer for QB6_5-1 away

Ask only if Q013 - Q2A,8 or Q014 - Q2B,8

Q080 - QB6_5: Number of books paid for or owned in P3M

Multi coded

Not back | Min = 1

You indicated you have downloaded or accessed [insert DUMMY_Books code 1] e-books in the past 3 months. How many did you...

Normal

  1. Personally pay for, either as a one off or as part of a subscription?
  2. Personally already own as a paper copy?

Scripter notes: If unsure please give me your best estimate. If the answer is None type in 0


Q103 - QB6_6: Number of paid for books previously downloaded or accessed for free in P3M

Numeric

Not back | Min = 1 | Max = 99999

You indicated you have paid for [insert DUMMY_Books code 3] books in any format (digital or physical) in the past 3 months.

How many of these had you previously downloaded or accessed online for free?

DTS online: If unsure please give your best estimate. If the answer is None type in 0

TEL: (if necessary) If unsure please give your best estimate

Scripter notes: ask only if DUMMY_Books Code 3 > 0

4 digit box number can be the same or less than the insert 3

Q081 - QB6_7: Number of free e-books downloaded legally

Numeric

Not back | Max = 9999

You indicated that you have downloaded or accessed [insert DUMMY_Books code 4] e-books for free in the past 3 months. How many of these do you think were done so legally?

DTS online: Note: your answers will be treated in the strictest confidence, and will in no way be connected back to you personally.

If unsure please give me your best estimate. If the answer is None type in 0. 

TEL: TEL: (if necessary) Note: your answers will be treated in the strictest confidence, and will in no way be connected back to you personally.

If unsure please give your best estimate.

Scripter notes: 4 digit box number can be the same or less than the insert 4


B011 - B010: SECTION B6 - Books

End block


B012 - B011: Section C- Attitudes

Begin block


Ask only if Q026 - QB1_5,1 or Q038 - QB2_5,1 or Q049 - QB3_5,1 or Q059 - QB4_5,1 or Q070 - QB5_5,1 or Q080 - QB6_5,1

Q082 - Q7: Reasons for paying instead of getting for free

Multi coded

Not back | Min = 1

DTS online: You indicated you have paid to download or stream/access [insert] in the past 3 months. What were your personal reasons for doing this rather than using services where you could have gotten them for free?

TEL:You indicated you have paid to download, stream, or access [insert] in the past 3 months. What were your personal reasons for doing this rather than using services where you could have gotten them for free?

DTS online: you may give as many or as few answers as you feel apply.

TEL: Probe. Any other reason?

Normal

Scripter notes: Scripters the inserts are as follows, if multi you need to keep adding comas and spaces in between so they appear on one line:


Ask only if Q015 - Q2C,1 or Q015 - Q2C,3 or Q015 - Q2C,4 or Q015 - Q2C,5 or Q015 - Q2C,6 or Q015 - Q2C,8

Q104 - Q9: Reasons for sharing

Multi coded

Not back | Min = 1

You indicated you have shared [insert] in the past 3 months. What were your personal reasons for doing this?

DTS online:you may give as many or as few answers as you feel apply.

TEL: Probe- Any other reason?

Normal

Scripter notes: DTS

TEL: Code 4:My friends and family can't access files themselves

Scripters the inserts are as follows, if multi you need to keep adding comas in between so they appear on one line:


Q083 - Q10A: Reasons for getting illegally instead of paying

Multi coded

Not back | Min = 1

DTS ONLINE: You indicated you have downloaded, streamed or accessed [insert] in the past 3 months and that you may not have done so legally.

What are your personal reasons for doing this?

TEL: You indicated you have downloaded, streamed or accessed [insert] in the past 3 months and that you may not have done so legally.

What are your personal reasons for doing this?

DTS online:you may give as many or as few answers as you feel apply

Note: your answers will be treated in the strictest confidence, and will in no way be connected back to you personally.

TEL: Note: your answers will be treated in the strictest confidence, and will in no way be connected back to you personally. Probe: Any other reason?

Normal

Scripter notes: Ask if:

Scripters the inserts are as follows, if multi you need to keep adding comas in between so they appear on one line:


Q084 - Q10B: Reasons to stop downloading illegally

Multi coded

Not back | Min = 1

And which, if any, of the following do you think would make you stop downloading or streaming files illegally? 

DTS Online: you may give as many or as few answers as you feel apply.

Note: your answers will be treated in the strictest confidence, and will in no way be connected back to you personally.

TEL: (if necessary) Note: your answers will be treated in the strictest confidence, and will in no way be connected back to you personally. PROBE: Any other reason?

Random

Scripter notes: Ask if:


Ask only if NOT Q008 - QA,997,998

Q085 - Q11A: Level of confidence in downloading/streaming/sharing laws

Single coded

Not back

DTS online: How confident are you that you know what is legal and what isn't in terms of downloading, streaming/accessing, and sharing content online?

TEL: How confident are you that you know what is legal and what isn't in terms of downloading, streaming, accessing, and sharing content online? Are you... read list

Normal

  1. Very confident
  2. Slightly confident
  3. Not particularly confident
  4. Not at all confident

Ask only if NOT Q008 - QA,997,998

Q086 - Q11B: Aspects to trust it was legal

Open

Not back

DTS online: And what aspects of an online service which allows you to either download, or stream/access content online would make you trust it was legal? 

TEL: And what aspects of an online service which allows you to either download, stream, or access content online would make you trust it was legal?

DTS online: Please describe in as much detail as possible.

TEL: Read Please describe in as much detail as possible.  Probe: Any other aspect?

Q087 - Q25: Whether received infringement notice

Single coded

Not back

A copyright owner who thinks a person's Internet account has been used to violate or "infringe" their copyright (e.g. by downloading or uploading the material without permission) can send a notice of alleged infringement to the Internet Service Provider. The Internet Service Provider must then forward this notice to the person associated with the account that is suspected of being used to violate or infringe copyright.

Have you or someone in your household ever received a notice from your Internet Service Provider that your account has been used to violate or infringe copyright?

Normal

  1. Yes
  2. No

Ask only if Q087 - Q25,1

Q088 - Q26: Number of infringement notices received

Multi coded

Not back | Min = 1

DTS online: How many notices has your household received? If none, please enter zero.

TEL: How many notices has your household received?

Normal

  1. In the past three months *Open
  2. More than three months ago *Open

Ask only if Q087 - Q25,1

Q089 - Q27: Actions taken with infringement letter

Multi coded

Not back | Min = 1

Which of the following occurred as a result of receiving a copyright infringement notice from your Internet Service Provider?

DTS online: Please select all that apply.

TEL: read list

Normal

  1. The notice raised my/someone in my household's awareness of copyright infringement.
  2. I/someone in my household took steps to ensure my home network was password protected to ensure only those authorized to use it could.
  3. I/someone in my household took steps to ensure our home network was more private (i.e., started using a VPN)
  4. I had a discussion with the people in my household about the alleged copyright infringement.
  5. I/someone in my household stopped downloading/streaming from illegal sites.
  6. I/someone in my household made a payment to the copyright owner to settle the allegation of infringement.
  7. Nothing, I ignored it.*Position fixed *Exclusive

Scripter notes: DTS code 1: The notice raised my or someone in my household's awareness of copyright infringement.


Ask only if Q008 - QA,6

Q090 - Q28: TV Set-top box

Multi coded

Not back | Min = 1

You indicated earlier that you used a TV set-top box to access online content like music, movies, and TV shows. Which of the following statements describe how you use your TV set-top box to access content?

DTS online: Please select all that apply. 

TEL: read list

Normal

  1. I use my TV set-top box to access the content I pay for (e.g. Netflix, Apple TV, TMN Go, sports pay per view).
  2. I use my TV set-top box to access the content I pay for (e.g. Netflix, Apple TV, TMN Go, sports pay per view).
  3. I use my TV set-top box to access free content from legal sites and services (e.g. YouTube, CBC TV).
  4. I use my TV set-top box to watch live sports from sites I am not sure are legal or I know are not legal.
  5. I use my TV set-top box to access other content from sites I am not sure are legal or I know are not legal.

Q091 - Q30: Whether used service to stream-rip

Single coded

Have you ever used a service to stream-rip music or entertainment content from the internet? 

DTS online: Stream-ripping is the obtaining of a permanent digital copy of content that is streamed online. 

TEL: (if necessary) Stream-ripping is the obtaining of a permanent digital copy of content that is streamed online.

Normal


Ask only if Q091 - Q30,1 or Q091 - Q30,999

Q092 - Q31: Stream-Rip Services/software

Multi coded

Not back | Min = 1

Which of the following, if any, have you used to stream-rip music or entertainment content?

  1. Downloader Apps – These apps allow you to create downloadable files of videos, music etc from sites such as YouTube or SoundCloud (example apps: YouTube Downloader, TubeMate)
  2. A stream ripping site – These sites allow you to create sound or video files from content on other sites by typing in a URL address or searching it on the site (example sites: youtube-mp3.org, clipconverter.cc)
  3. A stream ripping plugin – These are extensions you download direct to your browser to allow you to create music or video type files from other internet sites (example plugins - SoundCloud Downloader Free, Youtube Downloader, MP4 Downloader)
  4. A stream ripping software – This is software that allows you to create downloadable music and video files (example software: KeepVid, FreeMake, SaveFrom.Net)
  5. None of the above*Position fixed *Exclusive

B012 - B011: Section C- Attitudes

End block


B013 - B012: Section D- Demographics

Begin block


Q093 - Display_11: Demo Display

Text

Not back

Now, just a few more questions for classification purposes.


Q094 - Q001: Gender

Single coded

Not back

DTS online: Are you:

TEL: enter gender

Normal

  1. Male
  2. Female
  3. Prefer not to answer

Q095 - Q050: Education

Single coded

Not back

What is the highest level of formal education you have completed? 

Normal

  1. Grade 8 or less
  2. Some high school
  3. High school diploma or equivalent
  4. Registered Apprenticeship or other trades certification or diploma
  5. College, CEGEP or other non-university certificate or diploma
  6. University certificate or diploma below bachelor's level
  7. Bachelor's degree
  8. Post graduate degree above bachelor's level
  9. Prefer not to say

Q109 - Language: Language

Multi coded

Not back | Min = 1

What language do you speak most often at home?


Q110 - Working_Status: Working_Status

Single coded

Not back

DTS online: Which of the following categories best describes your current employment status? Are you… 

TEL: Which of the following categories best describes your current employment status?

DTS online: Please select one

TEL:

Normal


Q096 - Q051: Household Income

Single coded

Not back

Is your household income

TEL: Read list

Normal

  1. Under $20,000
  2. $20,000 to just under $40,000
  3. $40,000 to just under $60,000
  4. $60,000 to just under $80,000
  5. $80,000 to just under $100,000
  6. $100,000 to just under $150,000
  7. $150,000 +
  8. Prefer not to say

B013 - B012: Section D- Demographics

End block


Q112 - Q112: Survey_Design_Feedback

Open

Not back

Thank you for taking the time to complete this survey. We are currently testing the questionnaire for clarity and ease of understanding. Were there any aspects of the survey or questions that you found unclear or difficult to understand? Do you have any suggestions on how we could improve the survey? This is for the pretest only and will be removed once pretest is complete.

Scripter notes: display this question only during the pretest version of the survey.

Online only

Q097 - End_Display: End Display

Text

Not back

Thank you for taking the time to complete this survey.  Your responses will be held in the strictest confidence and will only be used for research purposes. A copy of the results of this research will be posted on the Library and Archives Canada website.

Date modified: