Advisory Council on Jobs and the Visitor Economy

From: Innovation, Science and Economic Development Canada

The Advisory Council on Jobs and the Visitor Economy consists of business owners, entrepreneurs, tourism operators and professionals who recognize the economic importance of the tourism sector. The Council will identify important issues facing the tourism sector in Canada. It will also recommend new ways to increase Canadian tourism opportunities and competitiveness globally.

In developing the Government of Canada's new Federal Strategy on Jobs and the Visitor Economy, Mélanie Joly, Minister of Tourism, Official Languages and La Francophonie, will also count on the support and expertise of Mr. Dominic Barton, Global Managing Partner Emeritus of McKinsey, as well as Ben Cowan-Dewar, Chair of Destination Canada.

The Minister and the Department will continue to work closely with national associations like the Tourism Industry Association of Canada, the Indigenous Tourism Association of Canada, as well as with other stakeholders and LGBTQ2 groups to benefit from their knowledge and expertise as the Strategy is being developed.


November 17, 2018: Canadian artists, chefs and entrepreneurs provide Minister Joly with valuable ideas on growing tourism, creating jobs
November 12, 2018: Minister Joly creates the Advisory Council on Jobs and the Visitor Economy to maximize Canada's tourism potential

Advisory Council members

Frank McKenna (Chair)

Frank McKenna was appointed Deputy Chair of TD Bank Group on May 1, 2006. He is responsible for supporting the Bank in its customer acquisition strategy, particularly in the area of Wholesale and Commercial Banking.

Frank has held numerous leadership positions in both the public and private sector. For a decade (1987–1997) he was Premier of New Brunswick, having earned three consecutive majority governments, including the historic victory in 1987 of all 58 seats in the legislature. The McKenna government significantly improved the province's standard of living and quality of life. Among its accomplishments, it balanced budgets, pioneered e-government services, attracted innovative industry clusters and improved educational outcomes.

Frank also played a central role on the national stage, where among other initiatives, he became a lead advocate for the Canada-US Free Trade Agreement. Prime Minister Martin nominated Frank as Canadian Ambassador to the United States of America in 2005, where he was charged to navigate contentious bilateral issues related to trade and security.

In 2006, Frank resigned this position upon change of national government. In the private sector, Frank is in wide demand as a corporate director. Currently he is the Chairman of Brookfield Asset Management and is on the board of Canadian Natural Resources. He has also been Chairman of the Board of CanWest Global and served on the Boards of Noranda, Shoppers Drug Mart and General Motors.

Frank is a graduate of St. Francis Xavier University as well as Queen's University, where he completed his post-graduate degree in political science and the University of New Brunswick Law School. He was appointed to the Order of Canada in 2008 and is the recipient of fourteen honourary doctorates.

Raymond Bachand

Quebec's chief negotiator for the NAFTA renegotiation since July 2017 and strategic advisor to Norton Rose Fulbright Canada since January 2014, Raymond Bachand is also President of the Institut du Québec, a joint venture of the Conference Board of Canada and HEC Montréal. Director of Transat and National Bank of Canada, he also acted as Chairman of the Board of Tourisme Montréal from June 2014 to June 2018.

Liberal member for Outremont elected to the Québec National Assembly (2005-2013), he has served as Minister of Economic Development, Innovation and Export Trade, Minister of Tourism, Minister responsible for the Montréal region, Minister of Finance, as well as Minister of Revenue.

During the past 25 years, Raymond Bachand held various senior management positions in the private sector, including as vice-president of Métro-Richelieu and Culinar, and as chairman and CEO of Fonds de solidarité FTQ and SECOR. He was a member of more than 10 boards of directors, and volunteered in numerous social and cultural events and foundations. Member of the Quebec Bar since 1970, he also holds a master's degree and a doctorate in Business Administration from the Harvard Business School.

Chief Darcy Bear

Chief Bear has been widely-recognized for his economic, business and cultural achievements. He was a recipient of the Commemorative Medal for the Centennial of Saskatchewan in 2005, he was named one of the "Ten Most Influential People" by Saskatchewan Business Magazine and was awarded the CANDO "Economic Developer of the Year" in 2006.

In 2009, the Federation of Saskatchewan Indian Nations awarded Chief Bear the Circle of Honour Award for Community-Based First Nation Business. In December 2011, Chief Bear received the Saskatchewan Order of Merit, the highest recognition given to residents of the province. On January 25, 2012, Whitecap Dakota First Nation signed the Framework Agreement for Self-Governance, which kick-started Whitecap's journey towards self-governance. On May 23, 2012, Chief Bear was honoured with the prestigious Diamond Jubilee Medal, reflecting his commitment to service. In 2013, he was named an Inaugural Grandey Leadership Honouree, and the City of Saskatoon also bestowed a municipal park in his honour.

The 2014 Throne Speech in the provincial Legislature recognized Chief Bear's "progressive leadership." Most recently, he was the recipient of an Honorary Doctor of Laws Degree from the University of Saskatchewan in the fall of 2014. Chief Bear was instrumental in developing a self-governing Land Code, which created a business-friendly environment on Whitecap lands, complete with a land tenure system, commercial infrastructure and a real-property tax law. Whitecap now serves as a national example of positive community development and heightened self-determination. To date there has been approximately $100 million in capital investment in the community and an unemployment rate reduction from 70 per cent to 5 per cent

Jerry Dias

Jerry Dias was elected at the UNIFOR Founding Convention on August 31, 2013 as the first National President. He is an experienced and trusted negotiator and organizer, taking on corporate giants from General Motors to Boeing to Coca-Cola. Jerry is a committed trade unionist, focused on the needs of local union leaders and rank-and-file members. His dedication has earned him the trust of members and shop floor bargaining committees right across the country. Jerry served as an assistant to the CAW National President, a post that he held under two presidents since 2007.

Jerry began his work life in 1978 at then de Havilland Aircraft (now Bombardier Aerospace) in Toronto. He was elected shop steward later that year in what would become a lifelong dedication to the labour movement. As plant chair in 1985, Jerry led the work stoppage that resulted in the current day national Workplace Hazardous Materials Information System (WHMIS) – which includes the right to know about dangerous materials. He also fought against the sell-off of de Havilland, which would have resulted in a plant closure. Jerry was also elected local union president at CAW Local 112, before being appointed to the union's national staff as the aerospace sector coordinator in 1993.

Over the last three years, Jerry has taken on the issue of violence against women through his participation, along with his son Jordan, in the Hope in High Heels walk. Jerry is the top fundraiser – helping to provide a large chunk of the operating budget of Halton Women's Place, a women's shelter and centre in Burlington, Ontario.

Dr. Rachel Dodds

Rachel is passionate about seeing change and wishes to see the tourism industry become more sustainable. Rachel has over 20 years of experience in the tourism industry and provided business advice and research to government bodies, charities, NGOs and private sector organizations worldwide. She runs her own boutique consultancy firm, Sustaining Tourism, and is also a Professor at the Ted Rogers School of Hospitality and Tourism Management at Ryerson University in Canada.

Rachel holds a PhD in sustainable tourism and policy from the UK and a Masters degree in tourism and business administration from Australia. She has lived and worked in four continents and travelled to over 80 countries.

Liza Frulla

Through her considerable experience in marketing, politics and media communications, Liza Frulla, P.C., O.Q., shares her great passion for public affairs and the media, as well as her vast knowledge of political processes.

Her life is a succession of firsts: First woman sports journalist in the history of Quebec’s electronic media; first woman Marketing Director of a major Canadian brewer, Labatt Breweries; first woman to hold the position of Executive Director at CKAC, Canada’s most important French radio station at the time; first person (woman) to hold the positions of Minister of Culture and Communications at the National Assembly and Minister of Canadian Heritage in Ottawa, which makes her the only Canadian to have officially held cultural responsibilities at both the provincial and federal levels of government.

Policy analyst, host, commentator, author, coauthor of a political essay with Louise Beaudoin and sought-after speaker, Liza Frulla has been a part of every debate currently shaping our society. Since August 2015, she has served as Executive Director of Quebec’s Institut de tourisme et d’hôtellerie.

Liza Frulla is a member of the Queen’s Privy Council, an officer of the Ordre national du Québec, a member of the Order of Canada, a first companion of the Ordre des Arts et des Lettres du Québec and an officer of the Ordre de la Pléiade.

Monique Gomel

Monique Gomel has over 20 years of marketing experience across a number of global iconic brands. With a proven track record of growing sales through new product launches, brand repositioning and new market expansion, she has been recognized for award winning creative strategy and execution in both North American and Global markets.

Monique started her career in Marketing in Toronto in consumer packaged goods as a Brand Manager on the Listerine franchise at Pfizer Consumer Healthcare (later acquired by Johnson and Johnson). In 2005 she relocated to Montreal to join L'Oréal where she spent four years as Marketing Director of L'Oréal Paris Cosmetics. When the opportunity presented itself to lead EA Sports' first entry into the fitness segment, and first female targeted product, Monique returned home to Vancouver to join Electronic Arts as Global Marketing Director of EA Sports' Active. EA Sports' Active would go on to be EA SPORTS' highest selling title on the Wii platform. In 2011, Monique joined Earls Restaurants as Vice President of Marketing, where she played a key role in the brand's expansion into the US market. Since September 2015, Monique has held the role of Vice President of Marketing and Communications for Rocky Mountaineer, a world leader in luxury train travel, offering unique vacation packages focused on western North America to guests from around the world.

Monique currently serves on the boards of Tourism Vancouver and Destination Canada, where she holds the role of Vice Chair. She earned an MBA from the Richard Ivey School of Business from the University of Western Ontario and a Bachelor of Commerce with Honours from the Sauder School of Business at the University of British Columbia.

Pamela Gross

Pamela is an Inuinnaq (Copper Inuk) from Cambridge Bay, Nunavut. She is the Hivulliqpaam Aulapkaiyi (Executive Director) of the Pitquhirnikkut Ilihautiniq / Kitikmeot Heritage Society which is a non-profit organization that runs the May Hakongak Community Library and Cultural centre. The grassroots organization has been in operation for over 22 years and has been the Territories longest serving Museum, Archives, Library and Research centre.

Pam is a is a graduate of Nunavut Sivuniksavut, an Inuit Studies program and has a BA in Anthropology and Aboriginal Studies from Carleton University. Pam’s passion is in the cultural sector and ambassador and advocate for her people. Pam is a Trustee for the Inuit Heritage Trust and a Board of Directors for the Nunavut Sivuniksavut Program. Pamela has also been driven to serve her community and is the Mayor of Cambridge Bay.

David Gunawan

David Gunawan is, above and beyond all else, the paterfamilias at Farmer's Apprentice. He began his culinary career working in the kitchen at a West Lafayette brewpub while pursuing his degree in environmental engineering at Purdue University. He earned his stripes in back-of-house roles under acclaimed chefs such as Chris Nugent at Les Nomades and Carrie Nahabedian at Michelin-starred Naha in Chicago before landing in Vancouver — where he made stops at West and Maenam.

In 2011, he travelled to Europe and worked in several progressive establishments such as In De Wulf in Belgium, Relae and Dragsholm Castle in Denmark. In 2012 he returned to Vancouver and launched the farm-to-table staple known as Farmer's Apprentice. Gunawan's abiding affinity for sourcing the best fresh, seasonal ingredients by supporting local farms, pastures and providers led Farmer's Apprentice to be ranked No. 2 on enRoute Magazine's list of Canada's Best New Restaurants 2014, the same year the restaurant also swept the podium with nods for Best New Restaurant, Best Casual Restaurant and Restaurant of the Year at the 25th Annual Vancouver Magazine Restaurant Awards.

In 2015, Gunawan opened South Granville Wine Bar Grapes & Soda next door to Farmer's Apprentice and Royal Dinette in Downtown Vancouver, with each restaurant further reflecting Gunawan's innovative, artisanal and locavore-forward focus. In 2016, Gunawan was named Chef of the Year at the annual Vancouver Magazine Restaurant Awards. In 2018 Grapes & Soda won the best bar at the annual Vancouver Magazine Restaurant Awards.

Lawreen Reid

Lawreen Reid is a self-taught entrepreneur with over 40 years' experience in the tourism sector. As co-owner of several tourism ventures in Churchill, Manitoba with a primary focus on Indigenous tourism, she has been a driving force behind the success of each opportunity.

She is currently co-owner of Watchee Expeditions a unique ecotourism experience where visitors can photograph denning polar bears and polar bear cubs, as well as the abundance of the aurora borealis. She and her husband Michael are the co-owners of Churchill's only year round full-service hotel and have spent 17 years welcoming visitors from every corner of the world. She has also owned and operated a successful vehicle rental company catering to the unique needs of Churchill's visitors.

Her passion for tourism stems from being able to share her northern hospitality with our visitors. She continues to assist in developing the next generation with an interest in tourism by providing ongoing training opportunities and has served as a mentor to many along the way.

Lawreen continues to be an active member of the Churchill Chamber of Commerce and currently serves as treasurer.

Claudine Roy

Claudine Roy is a Quebec businesswoman.

She is CEO of Gaspé Real Estate Management, owner of Auberge sous les Arbres and administrator of several companies

Since her early days in business, she has been involved in the tourism and economic development of the Gaspé Peninsula, her native region. In 1986, she opened Le Brise Bise, the first bistro in the Gaspé Peninsula where cuisine and culture meet. The area quickly became one of the highlights of the economic, social, cultural and tourist life of the Gaspé Peninsula. In 2015, she transferred this company to a young Gaspesian so that he could ensure its sustainability, and became his financial angel to ensure its success.

Claudine Roy is involved in many philanthropic and volunteer causes. In 2003, she founded the Gaspésie crossings to promote winter and fall tourism in the heart of her region. For 17 years, she has volunteered as president of this non-profit organization of the Traversées de la Gaspésie (TDLG), an event that has since acquired an international reputation.

Since 2009, Claudine Roy has been a member of various national boards, including Investissement Québec, the Association des restaurateurs du Québec, and Groupe Sports Scènes. Many awards have been presented to her, highlighting her exceptional involvement in her community.

She was made a Knight of the Ordre National du Québec in 2010.

Kathleen Taylor

Kathleen (Katie) Taylor is Chair of the Board of RBC. She has served on the Board since 2001, where she has chaired the Human Resources and Corporate Governance Committees, and served on the Audit and Risk Committees. She is also Chair of the Board of the Sick Kids Foundation, a member of the Board of Trustees for the Hospital for Sick Children and a Co-Chair of the SickKids Capital Campaign.

Ms. Taylor is a director of Air Canada and a member of its Audit, Finance and Risk, Human Resources, and Governance and Nominating Committees. She is also the Vice-Chair of the Adecco Group and a director of the Canada Pension Plan Investment Board, where she serves on the Audit and Human Resources Committees. Ms. Taylor is the former President and Chief Executive Officer of Four Seasons Hotels and Resorts. Her many accolades for business achievement include the Schulich School of Business Award for Outstanding Executive Leadership and the inaugural Medal for Career Achievement from the Hennick Centre for Business and Law at York University. She has been inducted into the Canadian Marketing Hall of Legends and was named to Canada's Most Powerful Women Hall of Fame by the Women's Executive Network (WXN) after being honoured by WXN in 2011, 2014, 2016 and 2017.

Ms. Taylor has an MBA and an Honorary Doctorate of Laws from the Schulich School of Business and a law degree from Osgoode Hall Law School and a Bachelor of Arts (Honours) from the University of Toronto. She also received an Honorary Doctorate of Laws from McGill University and Trent University and an Honorary Doctorate of Humane Letters from Mount Saint Vincent University.

Maayan Ziv

Maayan Ziv is an activist, a photographer and an entrepreneur based in Toronto, Canada. From a young age, Maayan challenged norms and worked within her community to increase awareness of disability issues and improve accessibility. Living with Muscular Dystrophy, Maayan is a passionate and relentless advocate for creating a more accessible world.

In 2015, Maayan founded AccessNow, a crowdsourced app to map the accessibility status of locations worldwide. She has since been a regular media commentator in the media on topics such as disability and inclusion. In 2016, Maayan received the City of Toronto Access Award and the David C. Onley Leadership in Accessibility Award in recognition of her innovative solutions and commitment to improving the lives of people of all abilities.

Maayan also sits on the boards of the Toronto Arts Council and the Centre for Independent Living in Toronto. She earned a Bachelor's degree in Radio and Television Arts and a Master's degree in Digital Media at Ryerson University.

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