Tourism in Canada

From: Innovation, Science and Economic Development Canada

Canada is a world-class tourism destination, offering visitors a rich diversity of experiences, providing Canadians with good middle class jobs and creating a sense of community pride in every region of the country.

Tourism in Canada is strong and growing, yet some of its tremendous potential is still untapped. We are known for our soaring mountain peaks and jagged coastlines, our world-class major cities and our summer hot spots. But Canada also offers smaller cities and towns, winter escapes, authentic Indigenous experiences, and exquisite homegrown food and drink, and it is a safe destination for all visitors.

Canada's new tourism strategy

The new federal strategy, Creating Middle Class Jobs: A Federal Tourism Growth Strategy, will unleash the potential of tourism to drive economic growth and job creation in all regions of the country. All communities have something to offer and can be tourism destinations in their own right. The Strategy offers an innovative approach to government-industry collaboration, new funding for product development and a new way of investing in tourism.


Message from the Minister

Read the Minister's full message

"Our government knows that tourism helps every part of the country by creating good jobs for middle class families. We are committed to diversifying and expanding our country's tourism products and experiences to maximize the sector's potential year-round from coast to coast to coast."

Mélanie Joly, Minister of Tourism, Official Languages and La Francophonie

Report: Canada's new tourism strategy

Read the tourism strategy report


Targets

The Government of Canada has set ambitious but achievable targets and will closely measure progress through to 2025 to determine the strategy's performance.

Economic impact targets to 2025

Economic impact targets to 2025: Text version

These measures will position the sector to meet the strategy's ambitious targets by 2025 by increasing:


Dispersion targets to 2025

Dispersion targets to 2025: Text version

International arrivals in the winter and shoulder seasons will increase by over 1 million.

Dispersion targets to 2025: Text version

Tourism spending outside our three largest cities and their surrounding areas will increase.

Advisory council

The Advisory Council on Jobs and the Visitor Economy consisted of business owners, entrepreneurs, tourism operators and professionals who recognize the economic importance of the tourism sector. The Council identified important issues facing the tourism sector in Canada. It also recommended new ways to increase Canadian tourism opportunities and competitiveness globally.


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