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Misleading advertising

From: Innovation, Science and Economic Development Canada

Misleading advertising occurs when a claim about a product or service is materially false or misleading, in an attempt to persuade the consumer to buy it. The Competition Act prohibits misleading advertising.

Common forms of misleading advertising related to the price of a product are:

To notify the Competition Bureau about misleading advertising, please use this online complaint form.

When the matter relates to labeling or advertising of food, contact the Canadian Food Inspection Agency.

You may also wish to contact:


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Trusted consumer information

Published by the Consumer Measures Committee, a working group of federal, provincial and territorial governments, that helps educate and inform Canadian consumers.

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