Misleading advertising and labelling
The misleading advertising and labelling provisions enforced by the Competition Bureau prohibit making any deceptive representations for the purpose of promoting a product or a business interest, and encourage the provision of sufficient information to allow consumers to make informed choices.
Please use the following form to notify the Competition Bureau if you believe that a company or an individual has contravened the Competition Act, the Consumer Packaging and Labelling Act, the Textile Labelling Act, or the Precious Metals Marking Act.
Services and information
Dishonest statements on the price, value or quality of a product or service.
When regular prices are inflated to offer the illusion of a better deal.
Misleading claims regarding a product’s life, efficacy or performance.
Knowingly selling or renting a product at a price higher than advertised.
When the scanned price of an item is higher than the displayed price.
A product advertised at a bargain price but not available for sale in reasonable quantities.
Supplying a product that exceeds the lowest of two or more displayed prices.
Failure to disclose number and value of prizes and other important information, such as odds of winning.
False guarantees or promises to replace, maintain or repair an item.
Fake reviews, tests and testimonials.
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Basic standards set by the Consumer Packaging and Labelling Act, Precious Metals Marking Act and Textile Labelling Act.
Regulatory statute for the accurate and meaningful labelling of prepackaged consumer products.
Regulatory statute for the accurate and meaningful labelling of consumer textile articles.
Regulatory statute for the description and marking of articles made with gold, silver, platinum or palladium.
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