Intellectual property success stories
These stories are about businesses reaching their potential with the help and protection of intellectual property.
Canadian businesses bring to the marketplace innovative ideas and designs that are as diverse as its people. Our contribution counts on our knowledge and expertise in delivering quality IP rights for patents, trademarks, copyright and industrial designs so that innovators can profit from rightful ownership. Their success is our raison d'être, and why we choose to share their stories with you.
Leading a new cooking generation: Instant Pot
The Instant Pot® was created to solve a cooking challenge that busy people face: how to quickly put a healthy, delicious meal on the table after a long day of work or study. The product has struck a chord. It has been the best-selling item in its category on Amazon in the last five years and now boasts a Facebook community of 1.6 million users.
For millions of customers, the Instant Pot is a must-have. But what is the must-have for the company behind the Instant Pot? A solid intellectual property (IP) strategy.
Spin Master's success in the world of toys
In today's highly competitive toy industry, finding innovative, fun ways for kids to play is the key to success. The Canadian company Spin Master has mastered this skill to become a leading global children's entertainment company while strategically leveraging intellectual property (IP) to protect its products and entertainment properties around the world.
DNA Genotek: Sampling made simple
When a renowned magazine like Time compares your company's inventiveness to what Google did for web searches, you know you're in business.
Based in Ottawa, DNA Genotek makes it possible for healthcare workers, researchers and vendors to collect high-quality DNA samples from donors in any setting, whether they're in the clinic, in the field or in the comfort of their homes.
PBSC Urban solutions
"Changing the world, one city at a time," is the motto of PBSC Urban Solutions Inc. (PBSC), and it is easy to understand why. Creator of Montréal's bike sharing system (BIXI), this Canadian company designs, produces and sells bike sharing systems all over the world. The eco-friendly system consists of a docking station and kiosk where bikes can be rented by credit card and returned. Customers can also use their membership card or a mobile app. Popular in Montréal and Toronto, PBSC has successfully implemented its products in more than 30 cities around the world, including New York, London, Chicago, Honolulu, Melbourne and Rio de Janeiro.
Bringing a unique Canadian brand to China
North Vancouver sits at the foot of the North Shore mountains, just minutes away from skiing, climbing, and harsh mountain environments. It provides a unique setting for a city and the perfect crucible for innovative, purposeful outdoor designs. A perfect location for the origin of Arc'teryx.
Founded in 1989, Arc'teryx is an innovative design and manufacturing company specialized in technical high performance outerwear and equipment. Arc'teryx leverages its strong brand recognition through its 32 brand stores globally, including 16 in North America. The company's products are also distributed through more than 3,000 retail locations in 40 countries.
Bleeding Art Industries: Creating cool in the creative industries
Founded more than 15 years ago, Bleeding Art Industries creates mind-blowing film special effects and has become a creative incubator for hundreds of artists and technicians in Calgary. The company manufactures props and prosthetics, and produces short films that have won international and domestic film awards.
Owning intellectual property is a key component to Bleeding Art Industries’ success. The company has registered several trademarks and copyrights for its creative products and content.
Green Beaver's natural ingredient to success
Green Beaver has successfully established a reliable and instantly recognized brand in a competitive and growing global industry since 2002. For this company that produces organic, natural personal care products, success not only lies in its quality products, but also in its ability to recognize the value of intellectual property from the very beginning. With a unique trademark, Green Beaver has secured a solid presence and has built a strong customer loyalty base.
Crossworks' IP—A cut above the rest
Well settled with two factories in Canada, Crossworks Manufacturing Ltd. is a Canadian diamond manufacturing company whose mission is to create beautiful, sustainable products that are ethically mined, manufactured and sold worldwide. They purchase rough diamonds from the iconic diamond company De Beers, predominately from the Victor Diamond Mine, in Northern Ontario.
Keen on innovation, in the late 1990s, Crossworks began focusing on research and development (R&D) to create new shapes never before seen in the diamond industry, establishing a shiny IP portfolio for themselves. That's when they decided to use their expertise and identity to differentiate themselves as a Canadian company with specialized diamond cuts.
Read more about Crossworks' IP—A cut above the rest
ProSlide – Protecting the "next big thing" with IP
In an industry where differentiation is the key to success, Canada's ProSlide Technology Inc. has manoeuvred the waves expertly. The award-winning water ride company has an impressive list of industry firsts, and recognizes the importance of protecting its intellectual property.
At the heart of its strategy is pursuit of innovation to create the next big thing, while staying flexible towards the market's needs and trends.
ProSlide began to secure IP rights early on, with registered trademarks to protect its corporate identity. It then expanded its IP portfolio with patents, industrial designs, and even trade secrets in its marketing countries.
Lee Valley Tools – Crafting a business through IP
With beginnings as a kitchen-operated mail-order business, Lee Valley has used the right tools to grow its business over the past 40 years.
The Canadian company has intellectual property in mind at every step of the process: from research and development of the design, to establishing freedom to operate, to deciding which products have IP worth protecting.
Lee Valley knows the value of a strong brand, right down to designing original packaging. The company uses trademarks to create brand recognition at home and internationally, and to adapt its marketing strategies to diverse markets and audiences.
Exploiting various forms of IP to protect their goods, while being respectful of others' IP is part of Lee Valley's good business practices, and it has proven effective.
CarbonCure – Innovation and IP—CO2 in the mix
Canada's CarbonCure has entirely reimagined CO2 as a solution to reducing concrete's hefty carbon footprint. Its breakthrough technology recycles waste carbon dioxide during the concrete manufacturing process to decrease carbon emissions and improve strength.
A sound IP strategy has been key to CarbonCure's success, enabling the company to generate revenues through licensing its patented technology to concrete manufacturers. CarbonCure also credits its IP-savvy team as invaluable to business development and its effective use of IP.
lululemon – Intellectual property best practices
Since 1998, Vancouver-based lululemon athletica has evolved from an active living community hub to a global retail phenomenon. Integral to the continued growth of the athletic apparel retailer is the strategic use of IP.
With its distinct logo and brand name, lululemon has successfully used its trademarks as powerful business tools to build a well-recognized brand and establish a strong connection with its customers. To protect the rights to its unique and innovative athletic wear designs, the company holds numerous patents and industrial design registrations in Canada and throughout the world.
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Success stories quiz
Can you guess the answers to the questions on some of these popular Canadian success stories?
1. Shuttled to space 90 times, this astonishing invention was granted its first Canadian patent in 1978.
2. How do you solve transport issues caused by harsh Canadian winters? Bombardier found a way with his 1966 industrial design.
Bombardier B-7 Snowmobile
3. Canadian paramedic Rahul Singh registered a trademark in 2011 for this organization that provides disaster relief.
4. Hockey goalies around the world owe a debt to Habs fan Bill Burchmore for this industrial design that he registered in 1960.
Jacques Plante's Goalie Mask
5. This patented invention saved the lives and limbs of thousands of people around the world.
6. What patented medicine helped lead the way to the pharmaceutical industry with its large-scale production?
7. Trademarked UCA194, this powdered baby cereal potentially saved the lives of many newborn children.
8. An unintentional discovery turned clinical device. That's the remarkable Canadian intellectual property story of this life saving device.
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