Crossworks: A cut above the rest
From: Canadian Intellectual Property Office
Industrial designs, a matter of beauty
Industrial designs are about the elements of a product that appeal to the eye—the esthetic features. In the jewellery world, diamond cuts are essential both for the beauty of the shape of a diamond and for the intensity of its sparkle. The better the cut, the more the diamond sparkles.
The Canadian manufacturer is well-versed in industrial design registration. In fact, Crossworks is known internationally for producing a unique pattern in diamond cutting, called hearts and arrows. Through a special loupe, the cut shows a pattern of arrows on one side of the diamond and hearts on the other side. They are the first company in the world to be able to create this level of finesse on many non‑round diamond shapes, and have made sure to secure that IP.
The advantage of IP ownership
From the start, Crossworks has aimed for value-adding activities rather than low-cost manufacturing.
"Our IP has enabled us to differentiate ourselves in the market by manufacturing nearly perfect diamond cuts, rather than manufacturing generic diamonds and competing on price with other manufacturers who produce in lower-cost environments," says Reut Rothstein, Group Executive at HRA Group / Crossworks Manufacturing Ltd.
Good reputation and valuable intellectual property have paid off for Crossworks, as they've become one of the biggest partners to the Forevermark brand, launched by De Beers. Considering that less than one percent of the world's diamonds are eligible for the brand, this is a testimony to the quality of their IP and products.
Recently, Forevermark selected Crossworks' patented shapes to form an exclusive collection, the Black Label Collection. Crossworks is the sole manufacturer of the Black Label square, cushion, oval and heart shapes. They hold industrial designs and patents for the diamond shapes as well as trademarks for the various brands their diamonds are sold under in all major markets.
To Crossworks, the partnership between their diamonds and De Beers' brand recognition, integrity and professional values is unrivalled, and well worth their investment in recognizing ownership of their IP.
Forever part of Canada's sesquicentennial
Crossworks' industrial design for its unique and near perfect "ideal cushion" cut spent 10 years in the making before it was registered.
They were rewarded for their patience and ingenuity. As part of a partnership between the Canadian Intellectual Property Office and the Royal Canadian Mint (RCM), Crossworks' registered (through subsidiary company Worldwide Diamond Trademarks) industrial design for the "ideal cushion" cut was selected for the diamond that would be featured on a Canada 150 celebratory coin. The RCM called upon the creativity of Vancouver artists Chris Reid and Rosina Li to design the image on the coin. In a geometric style, they superimposed a slightly modified version of the Canada 150 maple leaf symbol over the diamond's industrial design. Curious? We invite you to watch our promotional video!
Crossworks' tip for business success: Consider R&D to keep evolving your products
Innovation plays a great part in Crossworks' agenda. They are constantly researching and developing new diamond shapes and diamond manufacturing methodologies to be more efficient. To do so, the company has a full-time computer software and research department. They have proven that knowledge and discovery, when protected with intellectual property, become profitable and lead to precious opportunities.
By registering your industrial design, you gain exclusive, legally enforceable rights that allow you to profit from making use of, selling or licensing your design. This is why an original design, as the "ideal cushion" cut, is considered to be valuable intellectual property.
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