Guide for the Labelling and Advertising of Pet Foods
Competition Bureau Canada
In April 1998, the Competition Bureau of Industry Canada, within its mandate to promote the fair and efficient operation of the Canadian marketplace, organized a working group consisting of Canadian pet food manufacturers and importers, federal government officials, and consumer representatives, to address concerns from the public about the lack of uniformity and monitoring of pet food labelling. The goal of this working group was to create a guide that would provide a voluntary code of conduct setting out best practices for industry in the labelling and advertising of pet foods, as well as a benchmark for enforcement purposes by the Competition Bureau. This Guide is the result of the working group's efforts.
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