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The Deceptive Marketing Practices Digest

Competition Bureau Canada

The Deceptive Marketing Practices Digest

In this second volume of the Deceptive Marketing Practices Digest we touch on this history in our look at the provision requiring that advertised performance claims be supported by adequate and proper testing. First drafted by Parliament over 75 years ago, the language of the section and the validity of its objective were put under the microscope recently when courts, on two separate occasions, upheld the constitutionality of the section after it was challenged under the Canadian Charter of Rights and Freedoms. These two cases were a decisive affirmation of the Bureau's position that protecting the credibility of performance claim advertising has an important competitive objective that benefits both businesses and consumers alike.

Date: 2016
Format: HTML, PDF
Catalogue number: Iu50-7E-PDF
ISSN: 2369-9957

Available online only.

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