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The 50 – 30 Challenge: Your Diversity Advantage

From: Innovation, Science and Economic Development Canada

Find out more about how the 50 – 30 Challenge will act as a framework to accelerate diversity actions already taking place in many Canadian companies and to encourage other organizations in adopting practices to improve equity.

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About the 50 – 30 Challenge

The 50 – 30 Challenge is an initiative between the Government of Canada, business, and diversity organizations. Together with project co-creators, many of whom have been striving to increase corporate diversity for decades, the government is shaping a plan to improve access for racialized persons, people who identify as LGBTQ2, people living with disabilities, as well as First Nations, Inuit and Métis to positions of influence and leadership on corporate boards and in senior management.

The goal of the program is to challenge Canadian corporations to increase the representation and inclusion of diverse groups within their workplace, while highlighting the benefits of giving all Canadians a seat at the table. The government has always believed in seeking the best available advice when making decisions. The 50 – 30 Challenge will be developed with the help of decades of expertise from both private sector and advocacy partners, and will offer a variety of tools and resources to support participating companies in achieving real results.

To maintain momentum on this work, and in the spirit of transparent co-creation, the government is planning to further publicize the beginnings of further dialogue and the shaping of this initiative very shortly.

Company participation will help illustrate the collaborative nature of this approach as those involved work in partnership to design a meaningful challenge.

The benefits

Diversity in the workplace makes good business sense. Companies that are more diverse:

How to participate

Companies, not-for-profits and other organizations that are interested in the 50 – 30 Challenge can sign-up by filling in the 50-30 Challenge form.

If you have any additional concerns or questions, you can contact us at

Message from the Minister of Innovation, Science and Industry

Canada's greatest resource is its people.

Yet, the reality is that while women comprise 50% of Canada's population, and racialized persons, people who identify as LGBTQ2, people living with disabilities, as well as First Nations, Inuit and Métis as the founding peoples of Canada, represent roughly 30%, and are under-represented in positions of economic influence and leadership, including on corporate boards and in senior management.

If we want to continue building successful and innovative businesses, we must invite all  people and voices in Canada to the decision-making table.

This is why the 50 – 30 Challenge is vital. It is an opportunity for corporate Canada, diversity organizations and the Government of Canada to collaborate and advance inclusion, diversity and economic prosperity from coast to coast to coast.

As part of our commitment to open, informed decision making, I am thrilled to be collaborating with advocacy and business partners in this space, who can lend us their expertise, and help to shape this critical program.

Navdeep Bains, Minister of Innovation, Science and Industry

The 50 – 30 Challenge will act as a framework in adopting new actions. The Challenge will also build on our past efforts to improve equity in businesses, including the  government's Women Entrepreneurship Strategy, diversity disclosure requirements for publicly traded companies, a charter on equity, diversity and inclusion for post-secondary institutions, and the recently announced Black Entrepreneurship Program—the first of its kind in Canada.

I recognize that many companies have already taken a leadership role in adding diverse voices within their organizations, but I know we can do more.

The government looks forward to working with businesses to leverage the great expertise on inclusion and diversity that it is out there to help shape and co-develop this initiative.

When everyone has an equal chance to lead, it produces better outcomes across the board. It's not just the right thing to do, it's also the smart thing to do.

The steps we take today will define the future of your industries and will help us build back better than before.

Navdeep Bains

Minister of Innovation, Science and Industry


A number of companies and other private sector partners have already expressed an interest in actively supporting the development of this initiative.

The 50 – 30 Challenge Prospectus

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