The 50 – 30 Challenge: Your Diversity Advantage
Find out more about how the 50 – 30 Challenge will act as a framework to accelerate diversity actions already taking place in many Canadian companies and to encourage other organizations in adopting practices to improve equity.
On this page
- About the 50 – 30 Challenge
- The benefits
- How to participate
- Message from the Minister of Innovation, Science and Industry
- Related link
About the 50 – 30 Challenge
The 50 – 30 Challenge is an initiative between the Government of Canada, business, and diversity organizations. Together with project co-creators, many of whom have been striving to increase corporate diversity for decades, the government is shaping a plan to improve access for racialized persons, people who identify as LGBTQ2, people living with disabilities, as well as First Nations, Inuit and Métis to positions of influence and leadership on corporate boards and in senior management.
The goal of the program is to challenge Canadian corporations to increase the representation and inclusion of diverse groups within their workplace, while highlighting the benefits of giving all Canadians a seat at the table. The government has always believed in seeking the best available advice when making decisions. The 50 – 30 Challenge will be developed with the help of decades of expertise from both private sector and advocacy partners, and will offer a variety of tools and resources to support participating companies in achieving real results.
To maintain momentum on this work, and in the spirit of transparent co-creation, the government is planning to further publicize the beginnings of further dialogue and the shaping of this initiative very shortly.
Company participation will help illustrate the collaborative nature of this approach as those involved work in partnership to design a meaningful challenge.
Diversity in the workplace makes good business sense. Companies that are more diverse:
- are more likely to outperform their peers
- are twice as likely to meet or exceed financial targets
- are eight times more likely to achieve better business outcomes
- generate and foster fresh insights, new ideas and creative solutions
- draw on the full talents of their organizations and people
How to participate
Companies, not-for-profits and other organizations that are interested in the 50 – 30 Challenge can sign-up by filling in the 50-30 Challenge form.
If you have any additional concerns or questions, you can contact us at 50-30ChallengeInfo@canada.ca.
Message from the Minister of Innovation, Science and Industry
Canada's greatest resource is its people.
Yet, the reality is that while women comprise 50% of Canada's population, and racialized persons, people who identify as LGBTQ2, people living with disabilities, as well as First Nations, Inuit and Métis as the founding peoples of Canada, represent roughly 30%, and are under-represented in positions of economic influence and leadership, including on corporate boards and in senior management.
If we want to continue building successful and innovative businesses, we must invite all people and voices in Canada to the decision-making table.
This is why the 50 – 30 Challenge is vital. It is an opportunity for corporate Canada, diversity organizations and the Government of Canada to collaborate and advance inclusion, diversity and economic prosperity from coast to coast to coast.
As part of our commitment to open, informed decision making, I am thrilled to be collaborating with advocacy and business partners in this space, who can lend us their expertise, and help to shape this critical program.
Navdeep Bains, Minister of Innovation, Science and Industry
The 50 – 30 Challenge will act as a framework in adopting new actions. The Challenge will also build on our past efforts to improve equity in businesses, including the government's Women Entrepreneurship Strategy, diversity disclosure requirements for publicly traded companies, a charter on equity, diversity and inclusion for post-secondary institutions, and the recently announced Black Entrepreneurship Program—the first of its kind in Canada.
I recognize that many companies have already taken a leadership role in adding diverse voices within their organizations, but I know we can do more.
The government looks forward to working with businesses to leverage the great expertise on inclusion and diversity that it is out there to help shape and co-develop this initiative.
When everyone has an equal chance to lead, it produces better outcomes across the board. It's not just the right thing to do, it's also the smart thing to do.
The steps we take today will define the future of your industries and will help us build back better than before.
Minister of Innovation, Science and Industry
A number of companies and other private sector partners have already expressed an interest in actively supporting the development of this initiative.
- Aboriginal Chamber of Commerce
- BlackNorth Initiative
- Board Ready Women (Calgary)
- Canadian Black Chamber of Commerce
- Canadian Centre for Diversity and Inclusion
- Canadian Council for Aboriginal Business
- Canadian Council on Rehabilitation and Work
- The Coalition of Innovation Leaders Against Racism (CILAR)
- Canadian Foundation for Physically Disabled Persons
- Canada's LGBT+ Chamber of Commerce
- Capital Angel Network (Ottawa)
- Conference Board of Canada
- Council of Canadians with Disabilities
- Fredericton Chamber of Commerce
- Indo-Canadian Chamber of Commerce
- Institute of Corporate Directors
- Kisik Commercial Furniture
- Kisik Clean Energy
- The Moroccan Chamber of Commerce & Industry in Canada (French only)
- New Brunswick Business Council
- New Brunswick Multicultural Council
- Ordre des conseillers en ressources humaines agrées (French only)
- Pride at Work Canada
- Randstad Canada
- Réseau interuniversitaire québécois pour l'équité, la diversité et l'inclusion (French only)
- Rick Hansen Foundation
- Rotman Initiative for Women in Business
- Ryerson Diversity Institute
- Sandpiper Ventures
- Wavefront Centre
- Women Building Futures
- Women in Business New Brunswick
The 50 – 30 Challenge Prospectus
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