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Technology roadmaps

Archived - Technology Roadmapping — A Strategy for Success: Foreword

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By J.M. Banigan, then Assistant Deputy Minister, Industry Sector

As part of Industry Canada's commitment to innovation, the key to productivity growth, I am pleased to present "A Strategy for Success" an introduction to the Technology Roadmap (TRM) initiative.

We at Industry Canada believe strongly that Technology Roadmaps are valuable tools for both government and industry. They provide a proven mechanism for Canadian companies to make accurate predictions of future market demands and determine the innovative processes and products required to satisfy them.

To achieve success in today's global economy, companies must be able to produce the right product at an appropriate time. TRMs are exceptional analytical and marketing tools with the capacity to chart future market directions, forecast technological developments and help determine the strategic choices that companies need to make. Through this process, TRMs provide impetus for research and development, technological innovation and technology transfer.

The formation of dynamic partnerships between public and private sector organizations is another critical element for success in the evolving marketplace. By stimulating dialogue and collecting valuable information, TRMs encourage such partnerships and help establish policies and set planning priorities for both industries and government. I would like you to investigate for yourself what TRMs can do for your organization. Inside this brochure you will find information about the process as well as specific initiatives. I urge you to take the time to learn about a tool that can help your company chart its way into a dynamic future.

Companies face tremendous business challenges today. All products, services and operations depend on rapidly changing technologies. Products are becoming more complex. Consumers are becoming more demanding. Product life cycles are shortening, and product time-to-market is shrinking. High-calibre, innovative competition abounds. And the whole world has become our market.

It's no secret that the companies with the greatest productivity and biggest market share know how to forecast, analyze and plan. To be competitive in the future, and ensure their long-term success, companies must focus on their future markets and apply a well-researched technology development strategy. That's where technology roadmapping comes in.

Technology Roadmapping:

  • helps an industry predict the market's future technology and product needs;
  • defines the "road" that industry must take to compete successfully in tomorrow's markets;
  • guides technology R&D decisions;
  • increases collaboration, shared knowledge and new partnerships;
  • reduces the risk of costly investment in technology;
  • helps the industry seize future marketing opportunities.